RESUME **/**/ **** New

Deborah Dougherty, Marketing Director

**** ****** **** *****, ******* Bay, CA 95746

916-***-**** ad1g2x@r.postjobfree.com

Areas of Expertise

Extensive sales and marketing experience. Accountable for occupancy and revenue goals. Effective in sales and marketing campaigns. Ability to communicate effectively with elders, families, team members, vendors, and the general public. Proven skills to work independently. Self-motivated and goal directed. Excellent customer service and interpersonal skills. Organized team player with the ability to multi-task in a team environment. 16 years of experience in marketing and sales with independent living, assisted living, and memory care.

Gladding Ridge, Lincoln Ca. Assisted Living, Memory Care and Independent Living Community

Marketing Director July 2021 to October 6, 2023

• At the beginning of employment with Gladding Ridge, the census was 24% occupancy. The current occupancy rate is 96%.

• Responsible for increasing revenue and keeping up database calls.

• Ability to listen and fulfill their needs

• Firm belief that the guests and potential customers are the most valued future resident and they feel warm and safe.

• Expert knowledge in this field with a proven track record.

• Desire, ability, and success in creating a warm, nurturing environment.

Brookdale Memory Care of Roseville, Roseville, CA Marketing Director Jan. 2021 - July 2, 2021

• Responsible for achieving the community sales targets.

• Developed relationships with discharge planners, hospital nursing staff, doctors’ offices, and senior centers, to produce highly qualified referrals to our community.

• Hosted networking events to showcase our community to potential valuable relationships.

• Strengthened the community’s reputation by making outside sales calls to health providers, skilled nursing facilities, rehab sources, and civic groups.

Summerset Senior Living, Lincoln, CA. Community Relations Director March 2019 – July 2021

• Accountable for occupancy and revenue goals as well as development and implementation of effective sales and marketing campaigns.

Deborah Dougherty resume – continued, page 2

• Overall responsibility for owning the sales and marketing process, led and worked collaboratively with the administrator and other members of the leadership team to build relationships with leads, coordinated internal and external events, and maintained follow-up with leads and referral sources.

• Attended weekly meetings, assisted in implementation of quarterly marketing plan, monitored budgets and tracked results.

• Developed and launched creative marketing campaigns with local doctors and created new relationships with local businesses, as well as hospitals, skilled nursing facilities, and senior centers. Attended Chamber of Commerce meetings and networking events, resulting in a marked increase in tours and community support. Developed connections with Del Webb; over 55 communities in Roseville and Lincoln, CA, as well as in Fair Oaks, Orangevale, Carmichael, Folsom and Rocklin, CA.

Meadow Oaks of Roseville, Roseville, CA. Community Relations Director February 2016 –March 2019

• Kept database of calls and reports updated.

• Provided tours and closed sales. Increased our market share.

• Increased sales from 73% to 98% during the time of my employment.

• Maintained a professional style, while keeping a sense of humor.

Dr. David Olson & Dr. Jo Coburn, Internists. Carmichael, CA. Doctor’s Assistant, Front and Back office.

May 2014 – February 2016

• Assisted the doctor by giving injections, EKG’s, and TB tests.

• Set procedure appointments for patients, scans, MRI’s, hospital procedures, lab work, and Rx orders.

• Built patient rapport by listening and being empathetic to what they were experiencing.

Atria Senior Living Group Atria El Camino Gardens, Carmichael, CA.

Community Marketing Director May 2007 – May 2014

• Marketing Director for a senior living community of 285 apartments with a campus of 13 acres.

• Initiated sales, marketing and prospecting calls. Maintained an active database of referrals and sales leads. Networked with the surrounding neighborhoods and communities to generate new business referral sources.

• Handled both incoming as well as initiated a high volume of outbound calls to maintain regular contacts and follow up with referral sources.

• Participated in local organizations in order to facilitate a broader knowledge of the assisted living industry.

• Developed and implemented special events and community education presentations targeted at establishing and maintaining status for the community. Served as a member of the marketing team whose purpose was to improve occupancy and enhance resident and community relations.

• Hosted education seminars, tradeshows, and meetings.

• Coordinated and obtained all required move-in paperwork and prepared the residents’ administrative files. Initiated communication with residents’ physicians, hospitals, and families to ensure completion and delivery of the physicians’ report and medical forms. Facilitated the resident assessment with the health care coordinators and the wellness nurses.

• Ensured each resident’s move-in to their new home was handled with professionalism, compassion, and dignity.

• Maintained communications with the residents and families from the time the community fee is placed through move-in to ensure smooth transition and successful relocation.

Natures Plus - Natural Organics Inc. NY. Manufacturers Sales Representative February 2005 - May 2007

• Called on vitamin and supplement stores, Whole Foods, Sprouts and smaller private stores.

• Educated and maintained current customers while developing new customers.

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