• Directed the design & product development for * brands within the womens, mens, & kids market,

from initial concept through SMS; resulting in double digit company sales growth and increase brand penetration. Brands and IP - SPERRY, MERRELL. Keds, KurB, K.Bell (Black, White, and COLLECTION), Airwalk, SHAG, Frazetta, Grumpy Cat.

• Managed team of 10+ creatives, overseeing 15,000+ seasonal sku designs across 9 brands, prioritizing responsibilities, delegating workflow, with a proactive approach to problem-solving.

• Designed original prints, seasonal color palettes, print colorway stories, creating 1000+ skus seasonally.

• Traveled seasonally to New York, Boston & Las Vegas to meet with key accounts, present seasonal direction & attend trade shows and research markets for upcoming trends.

• Partnered cross-functionally across departments to understand consumer and market trends.

• Implemented & improved best practices for design to knit interpretation, precision art execution for expanding print technologies of sublimation, and cylindrical, direct to garment printing.

• Supported sourcing & re-sourcing strategies that optimize profitability, including value engineering.

• Created and managed tech pack development, creating final art for products, packaging and POS displays

• Managed development with our vendors, overseeing daily communication and product development from first prototype to SMS samples.

• 5 promotions in 8 years to leading department started with SPERRY license in a new category for brand. Resulting success adds 2 other brands of MERRELL and Keds. K.BELL MEN’S gains 400% growth. K.BELL WOMEN’S multi-pack and slipper programs increase internationally to multi-million dollars sales. DANIEL L. GRANT

Seeking an innovative environment where my expertise in print design, graphics, trend forecasting, and problem solving will flourish to develop unique product stories that create an authentic consumer experience. Brand building, maintenance, and growth is the challenging and rewarding outcome of applying those skills. OBJECTIVE

EXPERIENCE

Creative Director - K.Bell Brand 03-2011 to 01-2020 Renfro Brands LLC

• Development & creation of Sales & Marketing print & digital materials.

• Print translation, correction, adjustment for production.

• CAD & visual communications/diagrams to factory for fit and spec refinement.

• Promotional and Gift with Purchase “swag” design. Graphics & Production Management - Freelance Contract 11-2021 to 02-2023 Jilaine Swim

• Development & creation of market ready translation of artist concepts to consumer goods.

• Forecasted trends for menswear, womens, junior & kids market, overseeing brand product direction.

• Production ready ideation of print, apparel, soft and dimensional/hard goods.

• Identification of White Space for opportunities of newness and innovation.

• Application of trends to create profitable multipack programs.

• Managed development for print, apparel, knit accessories & home hard goods.

• Create mock ups for concept approvals, promotions, and marketing. Design & Development of Soft and Hard Goods - Freelance Contracts 03-2020 to present Art Rebel • Starlink Global • WCH Group • Pupsocks • ROWBE Bachelor of Fine Arts, Illustration

American Academy of Art (Chicago)

EDUCATION

FOR PORTFOLIO CLICK HERE

www.danielgrantcreative.com

ad1g1z@r.postjobfree.com

213-***-****

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