Summary:

Visionary marketing and communications professional with two decades of experience working with leading B2B, B2C, and B2B2C clients across multiple industries including food service, manufacturing, industrial, agriculture, healthcare, pharmaceutical, substance abuse, and consumer goods. Valued business partner that provides clients with high-level strategic support, growth-driven marketing programs that get RESULTS, and full program (tactical) execution. Expertise in demand generation, lead management, marketing automation, and content marketing. Passionate about introducing clients to new strategies that can revolutionize the way their business generates revenue.

Professional Experience:

Plainfield Community Consolidated School District #202 September 2021 – Present

English and Biology Teacher

Teacher in Plainfield Community Consolidated School District #202. Obtained Professional Educator License in Illinois in order to teach full-time, long-term, and permanent assignments. Experience includes special education, transitional, therapeutic, and behavioral programs.

Halo Health July 2021 – September 2021

Senior Marketing Manager Consultant

Hired to cover maternity leave, short-term contract. Defined product marketing communication objectives. Developed and executed strategic, results-driven marketing plans, built email marketing campaigns from concept to execution, partnered with and managed outside agencies.

Square 2 Marketing April 2021 – June 2021

Marketing Growth Strategist Consultant

Hired to start up a new agency offering - innovative engagements that deliver what clients need at an accelerated speed – results guaranteed. Accelerated engagements were completed within extremely tight timelines (e.g., complete website rehaul in 6 weeks) while maintaining exceptional client work.

NIH Research, Coral Springs, Florida October 2020 – April 2021

Lead Generation Marketing Consultant

Hired due to expertise in demand generation, lead management, and marketing automation. Represented large companies that provided software and technology solutions to support hospital settings and healthcare systems. Called on a wide variety of prospects (leads) that namely targeted C-Suite executives. Call objectives were to gain a deep understanding of the customer’s main pain points, e.g., revenue cycle management, coding documentation improvement, etc., and discuss potential ways in which we could help alleviate (automate) that burden for them.

Mindset Transformations, Mokena, IL July 2020 – April 2021

Marketing, Sales, & Business Development Consultant

Hired due to expertise in the startup of small businesses and entrepreneurial startups. Worked with the owner of a newly established substance abuse agency as a marketing, sales, and business development consultant. Coached owner on strategic planning, financial management, problem-solving, and basic business skills. Developed marketing plan and sales strategy designed to build agency base by 75% and exceeded owner’s six-month revenue goal of $115,00 by 15%

CFE Media & Technology, Downers Grove, IL May 2019 – February 2020

Marketing Services Director

Hired due to extensive knowledge and experience with marketing services and the ability to grow a marketing services division (CFE Services), department, and team from the ground up. Managed and oversaw all business aspects related to CFE Services including planning, project management,

program development, proposal development, staffing, legal, marketing, and financial management.

Worked very closely with sales team to support and train them on selling services vs. products and analyzed program performance data looking for optimizations and up-sell opportunities.

Foodmix Marketing Communications, Elmhurst, IL May 2018 – Dec 2018

Account Supervisor

Developed strategic plan that proposed a complete overhaul of the way we worked with, serviced, and managed our largest account, Cargill, Inc. In doing so, we restored our relationships with the entire client leadership team and all key stakeholders. Rebuilt agency credibility and ability to effectively manage their accounts. Successfully transformed their perception of Foodmix from “our advertising and marketing agency” to “our trusted and valued business partner”.

Dorn Marketing, Geneva, IL Jul 2017 – May 2018

Senior Account Manager

Worked with clients to develop customized marketing programs designed to align with brand strategy and goals. Managed the day-to-day tactical execution of all approved marketing programs and assigned project teams to ensure projects were tracking on time and within budget. Analyzed program performance data and provided recommendations to optimize results. Recruited by senior leadership to assist Traffic & Production team with department restructure. Developed and documented SOP’s, best practices, and onboarding process for new hires.

The Mx Group, Burr Ridge, IL Dec 2011 – Feb 2017

Account Supervisor

Promoted twice during my tenure due to exceptional leadership, exemplary financial management, revenue growth of existing client accounts, and marketing expertise. Managed the execution of all approved marketing programs and tactics including branding, messaging, tradeshows and events, video production, photo-shoots, media, and public relations, direct mail, telemarketing, website development, data sourcing, persona creation, demand generation, lead management, marketing automation, (Marketo), social media and SEO. Supervised 3-5 direct reports and actively encouraged professional growth and development. Assisted HR with interviewing, hiring, and training all new account team members. Participated in new business activities, pitches, and onboarded new clients.

Movéo Integrated Branding, Oakbrook, IL Mar 2011 – Dec 2011

Senior Engagement Manager

Collaborated with clients and internal teams (strategy/research, branding, media, creative, digital, public relations, etc.) to develop, execute and manage integrated marketing plans for B2B clients. Provided strategic direction and leadership in the execution of all approved marketing plans and

tactics. Oversaw and led project teams to effectively prioritize client deliverables and ensure appropriate resources were in place to meet aggressive timelines.

Rhea + Kaiser, Naperville, IL Sept 2010 – Mar 2011

Freelance Project Manager

Tasked with creating and implementing a new project management department. Developed project management processes and defined how this new discipline would interface with each department (Account Services, Public Relations, Creative, Media, Production, Studio, Digital). Staffed department with two additional team members, led companywide training sessions and wrote department plans.

Discovery Chicago (A Publicis Health Company), Chicago, IL Feb 2004 – Feb 2010

Senior Account Manager

Promoted to manage five of our largest pharmaceutical accounts. Provided strategic direction, implementation, and execution of all programs and events. Worked with regulatory committees to develop promotional and event training materials. Prepared all financial reporting and monthly projections for senior management. Supervised, led and mentored an account team of five.

Education:

Salve Regina University, Newport, RI Bachelor of Science: Information System Science

Skills:

Strategist Marketing Agency Project Management Resource Management Creative Services Change Management Marketing Communications Client Services Sales Traffic Training Coaching Teaching Public Speaking Project Management Software Implementation and Optimization Workflow Management Event Management Website Email Marketing Landing Pages Print Advertising Estimation Budgeting Wrike (Owner/Administrator) Workamajig (Owner/Administrator) Classic and Platinum Trello Microsoft - Word, Excel, Outlook, PowerPoint, Teams, SharePoint Google Suite GoToMeeting Zoom Sitecore Content Management System (CMS) Paid Media Facebook Marketing ABM Marketing Influencer Marketing Social Media Linked In Marketing SEO SEM Salesforce Marketo Hubspot JIRA Wordpress Pardot

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