CREATIVE DIRECTOR

ALICIASOBKOWIAK.COM

alicia sobkowiak

& 213-***-****

&) ad1fdg@r.postjobfree.com

LOS ANGELES, CA

SKILLS

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MICROSOFT SUITE

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

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ADOBE INDESIGN

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ADOBE BRIDGE

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SHOPIFY & WIX MARKETPLACE

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AMAZON MARKETPLACE

OTHER SKILLS:

ART DIRECTION

GRAPHIC DESIGN

BRANDING & IDENTITY

BRAND STRATEGY

WEB DESIGN

PACKAGING DESIGN

MARKETING STRATEGY

EMAIL MARKETING

PRODUCT DESIGN

PRODUCTION DEVELOPMENT

SOCIAL MEDIA MARKETING

BRAND VOICE & COPYWRITING

LEADERSHIP

PROJECT MANAGEMENT

PROBLEM SOLVING

EFFECTIVE COMMUNICATION

ORGANIZATION

RELATIONSHIP BUILDING

SOFT SKILLS

OCU

CONTINUED

WORK EXPERIENCE:

The Rich Barber

CREATIVE DIRECTOR & BRAND STRATEGIST

LOS ANGELES, CA

JULY 2019 - SEPTEMBER 2022

- Conceptualized and developed the branding image.

- Conceptualized, designed and developed the product packaging.

- Product Research and Development, helped cultivate a line of products that were added to the brand.

- Coordinated with vendors and suppliers to source materials and equipment needed for production.

- Built a team of creative professionals that helped shaped the future of the brand, from platform management to

accounting to social media

- Website design, created the online presense for the brand and created all digital assets on the site. Assisted with

final development of desktop design and mobile design.

- Managed digital media assets for all selling platforms including Amazon, Shopify, Walmart, Petco,

Instagram/Facebook, and all 3rd party marketplaces.

- Creatively directed the entire brand's social media image, from the digital media to customer relations.

- Creatively lead brand's Youtube Channel video direction from concept, to filming direction to the editing process.

- Developed strategic communication and marketing plans for Google, Amazon and Email Marketing.

- Conceptualized, designed and lead the brand's online blog, implementing an SEO strategy for the brand's

education sector.

- Managed campaigns with specific focuses in order to meet customer needs and creative visions.

- Monitored industry trends to keep creative materials fresh and engaging.

- Designed and conceptualized tradeshow marketing materials, from displays to printed advertising materials.

- Developed style guides to promote consistent branding across projects.

- Developed strategic communication and marketing plans.

- Developed high-impact creative trailers and promotional content for company campaigns from concept to

completion.

- Designed innovative creative strategies to raise brand awareness and engagement for organization.

- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually

beneficial agreements.

- Designed and implemented cost-effective creative strategies to improve ROI.

- Monitored progress of projects, keeping on schedule and within budget.

- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.

- Implemented strategies for promoting campaigns on social media.

- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.

- Wrote creative briefs and coached copywriters to develop compelling content.

- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.

Freelance

CREATIVE DIRECTOR

LOS ANGELES, CA

NOVEMBER 2011 - PRESENT

- Created broad range of work using various design techniques.

- Created digital image files for use in digital and traditional printing methods.

- Met with customers to present mockups and collect information for adjustments.

- Designed website layouts, templates, and unique branded looks.

- Developed creative design for print materials, brochures, banners, and signs.

- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.

- Contributed design ideas in early planning stages with customers and project managers.

- Designed creative digital displays used in online advertising for local businesses.

- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.

- Researched trends and projected industry changes to capitalize on emerging opportunities.

- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.

- Mentored junior designers and provided design guidance to improve standards of overall team output.

- Worked with design systems to develop and present prototypes for focus group evaluation.

EDUCATION:

ART INSTITUTE OF CALIFORNIA - HOLLYWOOD

BACHELOR DEGREE, GRAPHIC DESIGN ‘ OCTOBER 2009 - OCTOBER 2012

LOS ANGELES TRADE TECH COLLEGE

ASSOCIATE’S, MERCHANDISING & MARKETING - DECEMBER 2012 - JUNE 2015

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