AMARPREET

CHAKRAWARTI

Entrepreneur- Founder

of Designing Junction (A

social media marketing

venture)

ad1fa1@r.postjobfree.com

m

437-***-****

Toronto, ON

EDUCATION

Post Graduation Diploma In

Management

Marketing

Balaji Institute of Modern

management

May 2007 - May 2009

Pune, India

CURRENTLY OCCUPIED

WITH

Designing Junction - A social media

marketing agency ( A venture Started

by me )

Volunteering work with TDSB School (

Supervision work)

SKILLS

Planning & Management

Supervision

BTL Activities & ATL campaign

Shoots

Creative & Innovative

Market & Competitor analysis

Training & Personality

Development

PAST WORK EXPERIENCE

Assistant Brand Manager

Desai Brothers Limited

Oct 2015 - May 2018 Pune, India

Handled Brand launch for a new product line, resulting brand presence in targeted market .

Created marketing & branding launch campaign creating top of mind recall for the brand in customers mind

Created BTL activity for the brand to make brand reach & engagements in targeted market

Build strong brand awareness campaign (partnerships with local or regional influencers t) to bring brand among top % brand in Top of Mind brand awareness test

Managed all Social media campaign to increase brand engagement Handled Market analysis after launch to spot the correct market and create market specific marketing activity accordingly Partnership with Marketing agencies to create marketing campaigns Handled Packaging Design for the brand .

Handled all trade marketing campaign & strategies for the brand to get market presence

Handled ATL campaign in partnership with agencies for the brand ( Print campaign,OOH campaigns)

Responsible for Monthly and yearly Marketing calender Trade Marketing Executive

Parle Argo Pvt.Ltd

January 2013 - January 2015 Mumbai, India

Collaborated with Merchandizing team on creating differentiated in store experience through unique merchandizing & colleterial opportunities Handled Execution of all marketing activity - PAN India level ( Specially OOH & Print campaign for Prints )

Led the Planning & implementation of all trade marketing activities to support Trade on achieving sales target

Handled Monthly competitor analysis to check the market & other brands marketing action & suggest marketing campaigns idea to marketing team accordingly

Lead team of 7 Marketing executive on PAN India Level to handle, Plan & Execute all Trade & BTL marketing activities

Assistant Brand Manager

Danone Narang Beverages

April 2012 - December 2012 Mumbai, India

Developed & executed brand campaigns to educate Target audience on product features, benefits & values

Work very closely with all Marketing campaign agencies to plan & create Marketing / brand campaigns to increase brand awareness & brand engagement

Create & manage social media campaign to increase & manage brand awareness

Monitor & evaluate marketing /advertising campaigns to support brand consistency & engagement

Research & identify new opportunity for the product & brand development

Channel Executive

Hindustan Coca Cola Beverages Pvt.Ltd

November, 2010 - April,2012 Mumbai, India

Planning, Managing & execution of brand visibility in target market through Brand Merchandizing

Planning & execution of cross brand promotion & sales Monthly competitor analysis & response strategy for the same Monthly brand analysis for assigned brand & target market Handles team of MOE ( marketing operation executive ) to execute all planned marketing activities & merchandising

Monthly & yearly marketing budget planning

Brand executive

Sapat International Pvt.Ltd

May 2009 - November 2010 Mumbai, India

Planning & management of new product launch in target market Planning & execution of BTL activities to increase brand awareness & brand engagement

Planning & execution of brand visibility in market through marketing collaterals

Planning & execution of Trade Marketing programme to support trade in achieving sales targets

Post launch market analysis & brand response from customers & response strategy

Part of Marketing campaign team - ATL activity ( TV, Print & OOH)

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