PRITIKA MODAK

Indiana 765-***-**** ad1f9k@r.postjobfree.com LinkedIn-Pritika Modak

PROFILE

Creative marketing professional with 4+ years of success building partnerships, executing brand promotion strategies and delivering revenue growth. Passionate about driving change through analytical and communication skills. Core Competencies: Social Media Marketing, Brand Marketing, Data Analytics, Marketing Analytics, SEO/SEM, Google Data Studio Analytical PROFESSIONAL Skills: R EXPERIENCE Studio, MySQL, Python, Tableau, SAS Enterprise Guide, Google Analytics, Microsoft Excel, Hootsuite LearningMate JobReady New Jersey, USA

Marketing Intern Jun 2023 - Aug 2023

• Implemented a data-driven marketing approach to identify strategic initiatives within the targeted agencies and institutions, resulting in a 20% increase in partnerships

• Conducted 25 in-depth interviews with key stakeholders to gather insights on marketing trends and preferences through Tableau, which informed the development of a highly effective marketing strategy Purdue University Indiana, USA

Graduate Marketing Consultant for Microsoft Minecraft Jan 2023 - May 2023

• Data analysis using Google trends API to study monthly trends for top 20 search terms. Found insights for key words and trends at a state wise level within US

• Employed sentiment analysis using Python API for top 10 YouTube videos for Minecraft and competitors to predict audience behavior and built strong reference points Disney Star Mumbai, India

Product Marketing Strategy and Partnerships Executive Sep 2018 - Jun 2022 Indian Premier League (IPL) 2020 and 2021: Formulated strategies to expand digital audience engagement for India’s largest sporting event, IPL with 400 Million unique viewers; Key activities include:

• Conceptualized and helped in creating the digital Fan Wall Campaign, capturing fan reactions real time. Steered a team of 5 and partnered with 15 of India’s largest colleges and got more than 6700 fans onboard

• Managed brand integrations for Coca-Cola & Mondelez, executing sales deals worth 30 Million

• Maximised content visibility by handling partnerships in content marketing with news Apps, grew reach by 0.2 Million

• Leveraged Influencer Marketing and built a network of fans in 200+ cities across 16 countries, grew engagement by 8% Drums Food International

Consumer Insights Intern

Mumbai, India

Dec 2017 - Mar 2018

• Performed Consumer Usage and Attitude Study by conducting 30 in depth interviews, 50 telephonic interviews and results enhanced digital marketing strategy formulation

• Analysed buying patterns using Tableau to improve sales by 15% for moderately performing products Tata Global Beverages

Marketing and Sales Intern

Mumbai, India

May 2017 - Jul 2017

• Liaised with consumers and brand management team to facilitate launch of firm's 3 new coffee variants

• Measured traction of in-store competing products across different localities and retail formats performing competitor analysis. Formulated strategies using business analytics tools increasing traction by 10% comparatively EDUCATION

Purdue University, Daniel’s School of Business Indiana, USA Master of Science in Marketing / STEM Qualified Program Dec 2023 Mumbai University Mumbai, India

Master of Commerce in Business Marketing Dec 2021

Narsee Monjee Institute of Management Studies Mumbai, India Bachelor in Business Administration, Marketing Jul 2018 PROJECTS

• Google Ads Campaign: Improved click through rate by 12% through targeted ad campaigns for a local coffee shop

• Database Management: Analysed and optimized a local hospital's data management system by utilizing MySQL LEADERSHIP ACTIVITIES

• Teaching Assistant at Purdue University for Data Driven Digital Markets using R Studio to more than 60 students, 2023

• Student Supervisor at Purdue Dining Culinary: Manage a team of 10 students at a local pizza chain, 2022

• Volunteer with India Shield: Managed India’s Largest repository for COVID19 resources, 2021