Real Estate Development Manager
Resume:
Eric H. Levy
Irvine, CA 92612
ad1f6n@r.postjobfree.com
Job Objective: To secure a position within Marketing which will fully utilize my experience and education to maximum mutual benefit and provide opportunities for growth and professional development.
Experience:
REAL ESTATE MARKETING (APR), Irvine, CA 2009-present
Market Development Manager
Responsible for working with division marketing staff and sales management to implement marketing plans and effective traffic-generating marketing programs. Analyze housing market data, buyer profiles and other competitive information to determine most efficient and effective marketing vehicles. Assist in development and implementation of corporate events, open houses and direct mail promotions. Create monthly management summary reports showing Domestic and International student/school trends. Review and analyze industry wide internet/website data utilizing (Salesforce CRM/Peoplesoft/e-Storm) to develop tactical & strategic marketing plans. Develop high-level executive summary documents to present findings to Senior Mgrs. Work with Real Estate Product Marketing/Sales teams & IT to implement custom analysis.
Prepare weekly/monthly data profile reports for executive mgrs – coordinate market research
Analyze company website metrics (visitor sessions, conversion rates, impressions, etc…).
Report on competitive analysis for all new Sales Leads/New Housing Buyer data.
Responsible for development of test messaging and weekly registration profile reports.
Work as a liaison with e-Storm Marketing Agency; directing e-marketing analysis and reporting.
KODAK CORPORATION, Emeryville, CA 2008-2009
Senior Marketing Analyst
Work closely with channel marketing managers to build analyses that provide insights and validate understandings of the customer lifecycle, key behavioral trigger points and new ways of targeting that are designed to migrate members from one lifecycle stage to the next. Responsible for building and managing an email dashboard to track and optimize against key metrics. Drafted customized analyses.
Use a variety of analytical tools including IBM Coremetrics, Epiphany, Yesmail and Claritas Prizm Data to develop an effective and productive means for data extractions that evaluate the effectiveness of marketing campaigns (increased open, click and response % rates from 5% to 20% with various seasonal marketing campaigns).
Provide communication on the results of our models and forecast --become a trusted resource to marketing, sales, operations, and senior leadership.
Responsible for managing the Kodak’s email database, closely monitoring list size and quality and driving acquisition and retention efforts.
ORGANIC PRODUCTS, San Francisco, CA 2002-2008
Marketing Services Analyst
Responsible for analyzing and tracking product performance. Prepared accurate, detailed analysis of distributor behavior related to specific marketing programs. Provided and estimate of gross sales, incremental sales, and ROI contribution. Managed the marketing research budget of $150,000 as well as customer & consumer promotions.
Analyzed company website metrics (unique users, conversion rates, impressions, visitor sessions, online ordering history, promotional activity, shopping cart analysis and email campaign).
Developed and implement monthly Sales/Business forecast for all product groups.
Responsible for development and distribution of monthly Webtrends report to all Senior Mgmt.
Reported on competitive analysis product development.
ORACLE CORPORATION, Redwood Shores, CA 2001-2002
Marketing Manager, E-Business Suite Marketing
Provided overall assessment of registration profiles/audience demographics and landing pad hit rates. Assisted in the creation and delivery of marketing collateral and campaign analysis. Developed customized and ad-hoc customer profile marketing reports for Campaign Managers, Product Managers and Field Marketing Managers. Constructed monthly executive diagnostic summary reports showing online media cost analysis breakdown & ROI.
Analyzed website metrics (unique users, conversion rates, impressions, visitor rates, cost per qualified registrant, click-thru ratio, etc); consequently increasing response rates.
Reported on competitive analysis news items, e-commerce industry trends & ad spending.
Responsible for development of test messaging and weekly registration profile reports.
Worked as a liaison with Grey Advertising Agency; directing e-marketing analysis and reporting.
QUICKDOG.COM, San Francisco, CA 1999-2001
Senior Marketing Analyst
Responsible for performing competitive analysis (landscape summary) on all major B2B/B2C competition. Organized, managed & researched all 3rd party vendor website metric software suppliers. Responsible for tracking website metrics, reporting & analysis for Quickdog comparative shopping portal. Worked with QD product marketing team & engineering to implement product launch. Created monthly management summary reports showing Domestic and International product trends. Reviewed and analyzed industry wide internet/website data utilizing (Gartner Group/Jupiter/Nielsen) to develop tactical & strategic marketing plans.
Analyzed QD shopping portal metrics (unique users, click-thru, shopping cart activity, purchases, etc).
Responsible for development of in-house UI study.
Reported on actionable news items, e-commerce industry trends & issues to management.
Developed corporate marketing overview for VC firm & consulting group.
Created ACT database email campaign.
BERINGER WINE ESTATES, Napa, CA 1997-1999
Marketing Manager
Managed the Marketing Research Department. Responsible for developing marketing strategies for Beringer products and preparing reports to determine effectiveness against financial goals and objectives. Developed customized and ad-hoc customer and consumer marketing reports for Senior Management, Brand Managers and Division Sales Managers. Reviewed and analyzed industry wide syndicated data utilizing both (AC Nielsen and IRI) to develop tactical & strategic marketing plans and business recommendations. Measured and tracked new business development ideas and concepts for Beringer wine products. Conducted customer surveys to determine consumer preferences for premium wine products. Prepared a semi-annual POS (point of sale) product review for field use by all regional sales divisions.
Analyzed marketing strategies, volumetric activity, pricing, promotion, distribution and velocity.
Managed a $1+ million marketing research budget.
Developed corporate marketing research overview for the Beringer Wine Estates national sales meeting. Saved over $200,000 by converting Syndicated Data Suppliers.
Provided monthly tracking analysis on all new Beringer Wine Estates products.
Assisted in the development of the new Beringer Founders Estates wine product line extension.
Increased various wine market shares within many Beringer geographical markets (5%-10%).
NESTLE BEVERAGE COMPANY, San Francisco, CA 1992-1996
Marketing Information Analyst 1994-1996
Managed the relationship between Strategic Business Units (marketing)/Customer Sales Platforms (sales) and syndicated data suppliers (i.e. A.C. Nielsen and Information Resources Inc.). Developed and implemented custom information reports based on the needs of the organization coupling both sales data and consumer diagnostics, therefore, determining effectiveness against financial goals and objectives. Contributed business analyst experience by providing on-going business analyses to marketing and sales managers. Prepared a semi-annual POS (point of sale) product review for field use by all regional sales divisions. Developed ad-hoc customer and consumer marketing reports for Senior Management, Brand Managers & Division Sales Managers.
Provided monthly Product/Brand and category overview analysis to consumer brand teams.
Managed the Spectra (micro-marketing) computer application demographic program.
Supervised the AC Nielsen consulting staff.
Managed a $1+ million marketing research budget.
Managed corporate marketing research overview for the Nestle national sales meeting.
Measured and tracked new business development ideas and concepts for Nestle products.
Promotions Analyst 1993-1994
Provided financial verification and reconciliation of over $1 million dollars by comparing deal promotions, pricing and unsaleables against customer deductions. Interacted with division sales managers and customer/consumer accounting departments.
Responsible for tracking all Nestle Beverage promotions within the central zone.
Managed the Nestle Beverage (HBCI) accounting system.
Logistics Coordinator 1992-1993
Responsible for managing customer account portfolios on product returns. Daily interaction with distribution warehouses and product carriers. Investigated customer claims of over $500,000 dollars for product returns in a timely manner. Utilized the Hills Brothers accounts payable/credit analysis system.
Education: UNIVERSITY OF THE PACIFIC; Stockton, CA
Bachelor of Arts
Major: Communication with emphasis in
Public Relations and Business Administration
Special Skills: Microsoft Office (MS Word/Excel/PowerPoint), AC Nielsen Workstation/IRI/SPINS/Nielsen Consumer Panel Data syndicated data computer applications. Nestle Beverage accounts payable/order entry/credit systems applications, Spectra Advantage Salesforce CRM, e-Storm, Google Analytics and Peoplesoft. Focus 6 (sales/distributor software), AS400 (financial analysis system). Experience with Brio, MicroStrategy, Digital Impact, Claritas Prizm, Campaign Manager, Yesmail, WebTrends, Hitbox, Omniture, IBM Coremetrics, OpinionLab, Epiphany, HubSpot, Google AdWords, Tableau, SAP, and Oracle e-marketing programs (i.e. CRM/Supply Chain Management, ERP, Supply Chain/Oracle Analyzer). Team player with excellent analytical, communication and managerial skills. Well-Versed in managing 3rd Party Vendor Relationships and Advertising/Media Teams. Understanding of Social Media (Facebook, Twitter, Youtube). Very well-versed in organizing Events and Trade Shows.
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