Joe Pizarro

Los Angeles Metropolitan Area

ad1f4n@r.postjobfree.com 626-***-****

linkedin.com/in/joe-pizarro

Summary

As a Senior Digital Marketing & eCommerce Manager with over 15 years of experience, I specialize in leveraging marketing technology and process enhancements to spur revenue growth in both Direct-to-Consumer (DTC) and multi-channel marketplaces.

My expertise encompasses a comprehensive range of ecommerce operations, including Product Information Management (PIM), Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and seamless platform integrations and migrations. Additionally, I possess significant experience in paid marketing strategies, adept at maximizing ROI through targeted campaigns across various digital channels. Proficient in major CMS platforms such as Shopify, WordPress, Wix, and BigCommerce, I excel in email flow optimization, store configuration, and utilizing marketplace management tools like ChannelAdvisor, alongside multi-seller platforms.

My career journey has provided opportunities to contribute to top-tier eCommerce operations globally. With a proven track record in omni-channel strategy, I have driven eight-figure sales on key platforms including Amazon, Walmart, Target, and through dynamic Pure-Play DTC approaches. Known for crafting and executing comprehensive digital strategies, I am adaptable, results-oriented, and thrive in the fast-paced, evolving ecommerce sector. My multifaceted, data-driven skill set ensures consistent delivery of top-tier performance and robust business growth.

Experience

Sr. Ecommerce Manager, Website Operations

Love.com

May 2023 - Present (7 months)

Palo Alto, California

• Platform Revamp: Spearheaded the migration of Love.com to it's new eCommerce Platform, enhancing scalability and user experience.

• Tech Stack Integration: Designed and executed a comprehensive tech stack, seamlessly integrating payment gateways, email marketing via Klaviyo, and other essential ecommerce tools.

• Marketplace & SEO: Introduced efficient tools for managing multiple sellers while bolstering organic reach with advanced SEO strategies post-migration. Created GoogleAd Campaigns which were effective in an immediate increase in traffic with strong ROIs. Joe Pizarro - page 1

• Omnichannel Strategy: Integrated key social media tools, ensuring a unified shopping experience across all digital touchpoints.

Ecommerce Solutions Specialist

Borego Media LLC

Sep 2022 - Jun 2023 (10 months)

Los Angeles, California

A multi-faceted White Label Agency, primarily specializing in SEO & Website Re-designs With a vast background in marketplaces and domain infrastructure, I, as a senior specialist, spearheaded numerous ecommerce projects. These encompassed platform integrations, CMS & PIM migrations, and establishing data-feed connections for marketplaces via API. In my role, I've worked with a variety of platforms such as Shopify, WordPress, Wix, Magento, Kentico, and even legacy FTP sites. Our clientele spanned diverse marketplaces like Amazon, Social Shopping, Google Merchant, and Meta Commerce. Additionally, many of my accounts included businesses in the Eco-Friendly & Sustainable fashion sector and Food blogs. A noteworthy project I collaborated on was for one of the nation's largest 'small-arms' manufacturers. My core responsibilities were:

• Redesigning the taxonomy and mapping intricate data points for the manufacturer's product catalog. This included the creation of new attributes for product descriptors, later integrated into search and shop filters for improved user navigation.

• Assisting in devising a strategic merchandising plan that leveraged user data. The objective was to offer a personalized and user-centric shopping experience on their upcoming website, aiming not just to increase conversion rates and average order values but to enhance the overall shopping experience. General Tasks:

• Facilitated client integrations with Google Merchant Tools, which involved setting up GA4, Google Search Console, Google Merchant, and Google My Business.

• Crafted email flows tailored for marketing teams, encompassing sequences for abandoned carts.

• Managed payment and sales-tax configurations, inclusive of integrating Avalara with ERP systems.

• Implemented basic automations for capturing inbound leads and ensured seamless synchronization of third-party marketing apps with the client's chosen platform. Sr. Marketplace Specialist

iHerb, LLC

Jan 2021 - Dec 2022 (2 years)

Pasadena, California

iHerb.com serves over 10 million customers annually in over 180 countries, A multi-billion dollar ecommerce platform, focused on providing customers with the earth’s best selection of health and wellness products at the best possible value, delivered with the most convenient experience. Joe Pizarro - page 2

• Powered by ChannelAdvisor's Cloud Platform, I managed iHerb's vast product catalog across several major marketplaces, including Amazon, Walmart, Target, eBay, Amazon Japan, and Amazon U.A.E and other international marketplaces.

• Contributed to significant revenue generation, with standout performance on Amazon exceeding $70 million.

• Played a central role in branding, registering iHerb-owned brands with Amazon Brand Registry, and curating compelling digital content.

• Engaged in collaborations with Amazon Strategic Account Services and Walmart Partner Support for account growth strategies.

• Conducted international training sessions on Marketplace account management and partnered with third-party platforms to optimize sponsored advertising campaigns. Project Manager, Ecommerce Marketing

iHerb, LLC

Jan 2016 - Dec 2020 (5 years)

Arcadia, California

Reported directly to the CEO and CMO, facilitating seamless workflows between stakeholders and various technical teams. As the appointed Webmaster, I approved and published all discounts, promos, and specials on a weekly and monthly basis.

Launched many significant marketing projects, such as iHerb's Social Media Accounts, Coordinated all Promos, Rewards, Shipping Discounts, Specials Page and Localized-Content campaigns for International markets in Asia and Europe.

• Led significant web development initiatives, from cart redesigns to crafting unique discount structures and a robust customer rewards program.

• Project Manager for iHerb-owned brand ventures, from initial market research to their launch in the CPG category, propelled by vibrant social media campaigns. Website Content Manager / Webmaster

iHerb, LLC

Mar 2007 - Jan 2016 (8 years 11 months)

Based in Irwindale, CA, and extending to Moreno Valley, CA:

• Started as a solo Website Manager at iHerb.com, reporting directly to the owner. Over time, I developed and led a diverse team, scaling up as the company's needs grew.

• Team Leadership: Captained a team of over 10 skilled professionals, including graphic designers, copywriters, data entry specialists, and front-end web technicians. Joe Pizarro - page 3

• Localization & Expansion: Pioneered a substantial website localization project, successfully broadening iHerb's online presence into multiple languages. This strategic move was key in making the brand globally accessible and relevant.

• Content Strategy: Played a pivotal role in establishing and maintaining 'data-governance' standards. Focused on optimizing content across 35K+ SKUs, ensuring consistency and clarity. This approach to

'Clean Complete Content' significantly reinforced customer trust, enhanced loyalty, and led to higher repeat customer rates while reducing product returns. Education

Optimizely, B2B Commerce Cloud eCommerce Manager Training eCommerce Manager Certificate

Apr 2023 - Jul 2023

Rio Hondo College

Whitter, Ca, Business/Managerial Economics

Skills

Web Development • E-commerce • Project Management • Leadership • Management • Search Engine Optimization (SEO) • Sales and Marketing • Product Management • Analytical Skills • Information Technology

Joe Pizarro - page 4

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