Customer Acquisition Marketing Professional
Resume:
Simon Muteru
Mobile : [+254*********] E-mail : [ad1eqt@r.postjobfree.com]
Personal Profile
Results-driven sales professional with more than 11 years of experience as a top sales performer in the renewable sources and Agri - financing business, Possess exceptional time management, customer relations and communication skills among others. Regularly looking for ways to increase overall sales by engaging consumers, uniting team members and refining strategies and their implementation
Achievements
Successfully achieved set sales targets by 100% and plus over the years 2013 – 2018.
Consistently maintained sales volumes, product mixes, and selling prices by keeping current with supply and demand and changing market trends.
Trained a total of 300 sales officers and 30 support staff members within a short time span of 1 year.
Market expansions in the Eastern/Nairobi region that is from Isiolo, Moyale, Wajia, Garissa and from Kajiado to Namanga.
Designed and implemented a strategic business plan, resulting in expanding the company’s customer base.
Successfully generated 9 key Distribution accounts for the company, 5 were realized as a high business giving customers.
Increased customers’ interest in new product lines by successfully generating ideas for sales contests.
Education
June2021 – current Atlantic International University (Distance Learning)
Degree: Bachelors in Business Administration
Major: Sales and Marketing.
May 2022 – June 30th 2020 Harvard EDX
Technology Entrepreneurship: Lab to market.
October 2007- October 2009 Kenya Institute of Management Advanced, Diploma part in Purchasing and Supplies
management.
August-September 2007 Kenya Institute of Management Advanced certificate in Purchasing Supplies and
management,
April-July 2007 Kenya Institute of Management Certificate in Business Management,
March-July 2006 Dishon Information Technology Centre attained my certificate in computer packages.
2001 - 2005: Attained my Kenya Certificate of secondary Education at Kangema High School.
1992 - 2000: Attained my Kenya Certificate of Primary Education at the Tetu Boys primary
school.
Work Experience
December 2022- current Homebiogas – Sales manager
Key Responsibilities
• Ensure that the sales Team achieve & surpass their Monthly and yearly target.
• Ensure the sales team are trained and on time when it comes to achieving results.
• Managing promotions and campaigns effectively to ensure market penetration.
• Responsible for implementing customer acquisition and distribution mechanisms and
• Deploy the company’s ‘’go to market strategy’’.
• Assisting in the development and execution of sales and marketing plans
• Build and promote strong, long-lasting customer relationships by partnering with them
• Build relationships with local stakeholders (e.g., area chiefs, ward agricultural officers, heads of cooperatives/circles) to support with loan recovery, farmer training, and farmer acquisition
December 2021- November 2022 PYYPL – Direct sales Manager Key Responsibilities
• Ensure that the sales Team achieve & surpass their Monthly and yearly target.
• Ensure the sales team are trained and on time when it comes to achieving results.
• 100% responsible to build and manage a network of promotors, to directly promote the product to potential users.
• Managing promotions and campaigns effectively to ensure market penetration.
• Responsible for implementing customer acquisition and distribution mechanisms and deploy the company’s ‘’go to market strategy’’.
• Assisting in the development and execution of sales and marketing plans
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
• Occasionally assist in managing a team of indirect account specialists (salesmen)to efficiently develop and control the network.
• Increase reach and availability in the market and ensure product performance through
effective branding and distributor channel performance.
• Suggest any new potential locations for future activity.
• Collect market feedback and feedback from the promoters or agencies weekly. December 2020 – November 2021 Solar Panda as Field sales manager Nairobi/ Nyahururu region
Responsibilities
• Develop sales strategies for the field team
• Build a strong field sales team by recruiting, motivating and customer group
• Support field sales agent in pitching to the organisations and customer group
• Daily monitoring of the field agents to ensure that they are actively selling.
• Act as the bridge between the sales team and head of sales
• Collaborate with sales team to develop lead generation plans
• Ensure field agents are to customers with capability of paying for the product
• Effectively manage direct reports to optimize performance of the field agents by setting individual targets
• Plan and preside weekly shop sales meetings
• Manage the onboarding of new field agents
September 2017- June 2020 Azuri Technologies as Channel manager in Central and Nairobi region
Responsibilities
• Recruitment of highly qualified individuals and manage them for affiliate recruiters.
• responsible for creating sales for the company and retaining customers
• Maintaining excellent relationship with resellers of internal departments of the company.
• Communicating all channel activities with resellers / Affiliate Recruiters.
• Responsible for designing market plans to improve the market share of the company.
• Responsible for Training affiliate recruiters/ resellers how to effectively sell your company products.
• Ensuring all sales targets are achieved within the region. 0ctober 2015- August 2017 Promotion, as Regional Sales Manager Kenya Mt Kenya region at D. light Limited
Responsibilities
• Collaborating with senior executives to establish and execute a sales goal for the region.
• Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals.
• Forecasting annual, quarterly and monthly sales goals assisting sales personnel in their techniques.
• Developing specific plans to ensure growth both long and short-term.
• Educating sales team with presentations of strategies, seminars and regular meetings.
• Reviewing regional expenses and recommending improvements.
• Ensuring sales targets are met at all times and opening new markets.
• Maintaining good relationship in between the company and the distributors. October 2014- September 2015 Promotion as Distributor Manager, at D. light Limited
Responsibilities
• Assign sales territories and set and enforce sales goals with distributors.
• Ensure revenue targets of distributors are achieved within the responsible territories.
• Priorities markets and determine market entry strategies for new regions and for new and existing product portfolios.
• Collect and analyse market data to drive growth and develop markets.
• Develop an understanding of current and future market trends that may impact sales.
• Establish and lead regular meetings and conference calls with distributors.
• Train distributors to ensure continual improvement incapability, knowledge, customer service, performance and profitability.
• Ensure distributors are equipped with the necessary sales skills to represent through coaching individuals in the field and personally observing the performance of distributors.
• Implement new sales strategies and techniques with the distributors.
• Prepare and execute annual reviews of distributors.
• Develop and execute monthly and quarterly reports in a timely and efficient manner
• Develop and maintain relationships with key customers in each territory, whilst facilitating ongoing product training and support.
• Establish and maintain effective working relationships with distributors and other members. Attend trade exhibitions.
April 2013 – September 2014 D. light as sales channel activator, Laikipia region
Responsibilities.
• Making sure that sales target is met, warranty issues are sorted and Creation of more outlets
• Coordinate closely with Customer Development Specialist (CDS) and Indirect Sales
• Supervisors (ISS) to ensure a seamless execution of activities.
• Provide a regular evaluation of these activities during and post activity to help the team measure the returns and identify learnings.
• Monitor in-store execution of merchandising standards (shelf schematics and POP installation) and provide feedback/recommendation to the Area Manager.
• Recommend the right set and quantity of merchandising materials to meet channel and account specific needs.
• Monitor the availability of merchandising materials and ensure zero inventories at the end of each brand effort as well as supervise deployment and oversee implementation in assigned channels.
April 2012 – December 2012 Access Kenya Group retail department As Sales executive Mount Kenya Region
August 2009- April 2010 Safaricom limited, As Sales executive in Mount Kenya region
Skills
• Meeting Sales Goals
• Negotiation
• Sell to Customer Needs
• Motivation
• Sales Planning
• Build Relationships
• Coaching
• Manage Processes
• Market Knowledge
• Develop Budgets
• Staffing
• Forecasting Sales Results
• Communication
• Organization
• Recruiting and Hiring
• Collaboration
• Analytics
• Delegation
Referees
PUAL MUSILI
AREA SALES MANAGER
SOLAR PANDA LIMITED
BENJAMIN KIMOSOP KENDAGOR
SALES AND MARKETING DIRECTOR
PAWAME
JANET GATHONI
HR MANAGER
HOME BIOGAS
Antony Mukundi
Principal Technical Product Manager
Equity Bank.
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