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Marketing Coordinator Non Profit

Location:
Honolulu, HI
Salary:
$85,000
Posted:
November 23, 2023

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Resume:

Alana Alissa Anderson Resume, Page * of *

ALANA ALISSA YOSHIKO ANDERSON, CMP

**** ****** ******, *******, ** 96786-2633 * Phone: 917-***-**** * Email: ad1egv@r.postjobfree.com SUMMARY

Seasoned Events and Development Director proficient at securing all revenue streams for non-profit and corporate organizations throughout Hawaii and across the East Coast of the United States, including major gifts, corporate giving, foundation grants, events, and the legacy giving program (planned giving). Highly experienced in event planning, marketing and communications, and volunteer management. Created the Legacy Giving Program at a previous non-profit with a $10 million-dollar base and skilled in all aspects of donor cultivation, stewardship, and solicitation. Knowledgeable about grant writing for foundations, organizations, the State, and the City. HO’OLA NA PUA (HNP): Honolulu, HI July 2023 – October 2023 EVENTS MANAGER

• Managed all HNP events: Pre and post-event support, budget management and tracking, engagement of sponsors, community stakeholders, and volunteer help for events.

• Managed post-event communications, and donor follow up.

• Managed all donation processing, receipting, acknowledging, thank you cards, and pledge management activity.

• Supported development staff on the creation and distribution of newsletters, online appeals, and E-blasts.

• Oversaw donor stewardship activities.

• Managed accounts for donation and matching gift programs.

• Coordinated ordering collateral, tracking and ordering merchandise, and researching new opportunities.

• Coordination of volunteers to help staff community events and fundraising events.

• Identified and cultivated new business development prospects and opportunities.

• Coordinated and managed all event committee members and scheduled and managed meetings. FAMILY PROGRAMS HAWAII (FPH): Honolulu, HI August 2020 – November 2023 DIRECTOR OF DEVELOPMENT

• Built a new portfolio of over 100 donors, including some corporate foundations with the capacity to give between $25,000 –

$5,000,000.00 dollars.

• Created the Legacy Giving Program with the first donors having a giving capacity of over $3.5-$5,000,000 dollars.

• Implemented fundraising strategies to build new long-term relationships with potential donors and sustain current donors.

• Introduced various platforms to increase giving, including DonorDock, Harness, WealthEngine, and Feathr.

• Managed the inner circle of individual donors contributing between $1,000 and $100,000 annually.

• Co-chaired the Annual Holiday Party Drive-Thru Event as an alternative to the pre-pandemic sit-down luncheon and successfully brought in over $200,000, the highest revenue in the event’s 23-year history. o Continued to secure all sponsors for the holiday party, maintained the volunteer base, and led the onsite coordination after the pandemic.

• Facilitated and oversaw the Development & Communications Committee of the Board of Directors and managed all aspects of the agenda, leading the meetings, notes, and communicating with the Board the committee’s strategies.

• Utilized the move management strategies leading prospects and donors through identification, engagement, cultivation, solicitation, and stewardship.

• Served on the Executive Leadership Committee to implement key decisions and focus on the staff’s employment values and ethics. PACIFIC HISTORIC PARKS: Waipahu, HI January 2020 – March 2020 EVENTS AND DEVELOPMENT SPECIALIST

• Supported and assisted the Director of Communications with all facets of development functions.

• Planned, developed, and implemented fundraising strategies for PHP and its events.

• Created target lists that identified potential donors, companies, foundations, chapters, and partners

• Assisted in cultivating relationships to secure their support and enhance fundraising activities.

• Analyzed the effectiveness of fundraising campaigns, including fundraising efficiency, ROI, community engagement, and overall success of the campaign.

INSTITUTE OF NATIVE PACIFIC EDUCATION AND CULTURE (INPEACE): Kapolei, HI June 2019 – January 2020 DEVELOPMENT MANAGER

• Developed and implemented strategies to create, improve, and maintain relationships that lead to financial support from private donors and foundations.

• Lead on planning and implementing donor campaigns and major giving campaigns.

• Assisted in keeping plans moving forward as the team/committee prepares for upcoming events.

• Created and managed the moves management plan.

• Organized fundraising events for both current and prospective donors.

• Managed the donor website management CRM for solicitations and fundraising.

• Coordinated communications via the advancement department to all outside donors and friends of the organization. Alana Alissa Anderson Resume, Page 2 of 2

RELEVANT AFFILIATIONS

CERTIFICATION

DEPARTMENT OF VETERANS AFFAIRS/AECOM (Contractor): Washington, D.C. April 2017 – February 2019 CERTIFIED MEETING PLANNER

• Consulted with project managers to determine the objectives and requirements for panel review committee meetings.

• Inspected event facilities to ensure that they conformed to the panel review committees’ requirements.

• Conferred with lead reviewers on a chosen event site to coordinate all details.

• Monitored and attended all meetings to ensure compliance with applicable regulations and laws.

• Managed hotel room blocks and rates to ensure that all reviewers finalized reservations.

• Arranged the availability of audio-visual equipment, transportation, signage, and other event needs.

• Directly responsible for overseeing the budget, site selection, and on-site management.

• Set up meetings at specific venues using wireless technology and video interface.

• Coordinated all marketing materials for participants. SNAME: Alexandria, VA March 2009 – March 2017

DIRECTOR OF EVENTS

• Directly responsible for planning and executing all aspects of events at the national headquarters and local levels, including: SNAME Maritime Convention; Symposia and Collegia; Leadership Seminars; and all chapter meetings.

• Created and drove the strategy for sponsorship, marketing and delegate sales raising up to $1million in revenue.

• Involved in venue vendor selection, hotel negotiation, on-site management and program implementation.

• Point of contact and representative for participation in outside events, tradeshows, meetings.

• Initiated and streamlined new work processes for better time management and productivity.

• Worked extensively with vendors, including AV, catering/food and beverage, transportation, and all technology.

• Managed event-related communications to the membership and the public database.

• Oversaw and managed local section leadership and student section leadership and activities.

• Coordinated programs and membership-related projects for Sections and Students Sections.

• Instituted the Young Professionals and Student Section programs.

• Worked on the online and in-person continuing education courses and certification. University of Hawaii at Manoa Graduate School – Honolulu, HI 2000 – 2001 Asian Studies Master’s Degree Program

*Did not complete program due to a death in immediate family and a teacher’s strike Brandeis University – Waltham, MA 1995-1999

Summa Cum Laude: Bachelor of Arts Degree

Double Major: English & American Literature and Politics/ Minor: Asian Studies Certified Meeting Professional (CMP) August 2016

51st Cherry Blossom Festival Court, Honolulu Japanese Junior Chamber Commerce

- Princess

Chamber of Commerce Hawaii

- Ambassador’s Committee (2022 – Current)

Meeting Professionals International (MPI)

Japanese Women’s Society Foundation

Sakura Hawaii Alumnae (SHA)

- Director of Community Development (2002-2003)

United Japanese Society

Yamaguchi Kenjinkai

EDUCATION



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