JAMES A. MERRITT
**** ******* ***., *********, ** 21215
ad1e70@r.postjobfree.com 443-***-****
A Public Relations and Community Engagement professional with more than two decades of experience in non-profit, human services, health care, public health and crisis communications management.
Highly skilled in: Writing, message development, outreach management, youth and adult training, and relationship building.
Professional Experience:
Byte Back Outreach and Engagement Manager 2019-Present
• Maintained enrollment in virtual classes during an unprecedented pandemic to educate and certify scholars in digital literacy, MOS and Comptia A+ and enrolled more than 200 people from 2020-2022.
• Created a grassroots outreach strategy that educated more than 75 students in basic digital literacy efforts and developed and implemented outreach strategies.
• Built a partner pipeline of more than 50 dedicated partners and established a central referral system to meet recruitment and admissions goals.
• Streamlined the admissions process to include 24-hour information sessions, assessments and class selection.
• Created a volunteer donor program to be implemented in 2023.
• Met monthly registration and admissions goals.
Parker Therapeutic Services Trainer 2014-2019
• Trained at risk youth in a variety of life skills including health and hygiene, anti- bullying, anger management, stress relief, academic counseling, independent living and communication skills.
• Created the youth training curriculum.
• Identified available resources to assist with the personal development of youth participants.
• Assisted mentors in developing action plans to assist youth participants.
• Documented trainings and prepared quantitative and qualitative reports as assigned.
Diamond Healthcare Outreach Manager 2008-2014
• Increased the monthly census to over 90% from under 50% on the psychiatric unit.
• Developed relationships with local healthcare facilities to funnel referrals to the in-patient unit.
• Developed the outreach plan to increase and maintain high census rates.
• Developed, advanced, executed and managed traditional communications strategies and outreach.
Living Legacy Foundation Community Relations Manager 2003- 2008
• Managed the community outreach efforts in 22 counties throughout Maryland for the organ procurement organization.
• Assisted with day-to-day management of PR, communications and content marketing strategies.
• Through targeted outreach, contributed to the increase in organ and tissue donation in Maryland.
• Created and implemented an outreach plan that executes the goals set forth by the Living Legacy Foundation's Board of Directors.
• Built alliances with healthcare organizations and civic groups that support the outreach goals of The Living Legacy Foundation.
• Expanded outreach efforts to a youth audience with creative programming centered on the issue of organ and tissue donation in the African American community.
Bon Secours Baltimore Health System Public Relations Manager 2000-2002
• Managed media outreach activities for 15 campuses of the $60 Million a year healthcare system.
• Drafted/edited press materials, media relations pitches and contributed articles.
• By managing a $100,000 budget, I increased media coverage for the healthcare system 50%
• Presented monthly outcome reports before the Board of Directors.
• Marketed physicians to target populations via advertising, public relations and community outreach activities.
Booz, Allen & Hamilton Senior Consultant 1999-2000
• Implemented a strategic plan for the closing of the U.S. Army's JACADS facility. The plan included a closing ceremony, national media outreach and coalition building.
• Planned outreach activities that introduced the U.S. Army to various communities throughout the country with community roundtables, public meetings and press conferences.
The Woodbourne Foundation Public Relations Manager 1997- 1999
• Managed public relations activities for eight campuses for the behavioral health system.
• Improved media coverage of the health system by 200% with public relations outreach.
• Conducted media training exercises for the entire executive management team (25 members).
• Developed and implemented a crisis management plan for the health system. Stanton Communications Assistant Account Executive 1995-2000
• Managed the media outreach activities for seven non-profit, private sector and public sector accounts.
• Wrote press releases, organized press conferences and generated media coverage for clients.
• Managed media outreach surrounding special events and new product launches.
• Coordinated media related research and database management. Education
Iowa State University Ames, Iowa
Bachelor Of Arts: Marketing/Communications May 1995