Robert Way...

Los Angeles, CA • 310-***-**** • ad1e4m@r.postjobfree.com • www.linkedin.com/in/rob-way Senior Executive with expertise across all core business functions. Known for identifying and capitalizing on internal and external opportunities to drive strong and sustained contributions to revenue, profitability, and growth of businesses across diverse sectors. Trusted advisor and highly ethical business leader who leverages analytic and creative thinking to devise unique approaches to addressing business challenges. Articulate communicator who forges relationships with stakeholders at all levels and inspires and mentors team members within cultures of engagement, collaboration, and empowerment.

§ P&L Accountability: Held P&L accountability for multimillion-dollar organizations; managed operating budgets (OpEx) up to $7.5M and capital budgets (CapEx) up to $5.6M. Led cross-functional teams of up to ~400.

§ Strategic Planning: Executed consolidation of five multistate locations into single New York location and oversaw liquidation of assets valued at $35M. Established for profit entity to provide facilities services to nonprofit organization enabling it to maintain its tax-exempt status.

§ Business Turnaround Innovation Full-Service Event Management: Identified opportunity and gained board approval for community nonprofit and owner of 3,500-seat New York City theatre to rent out facility for outside events such as concerts, film shoots, and graduations, reversing $5M annual deficit to $4M in revenue. Provided full spectrum of event management services.

§ Revenue Optimization: Conceived and executed strategy of streaming presentations by spiritual advisor and leading figure in highly popular video, "The Secret," to global audience, propelling revenue from $700K to $3.8M.

§ Crisis Management: Pivoted during COVID-19 shutdown to transform facility into vaccine and testing site and storage/distribution facility for PPE, averting staff layoffs. Executive Strengths that Deliver Company and Stakeholder Value

§ Strategic Planning

§ P&L Accountability

§ Project Management

§ Operations Management

§ Business Development

§ Strategic Partnerships

§ Revenue and Margin Optimization

§ Team Building and Leadership

§ HR Training and Development

§ Event Coordination and Management

§ Construction Facilities Management

§ Productivity Efficiency Improvements

§ Financial Management

§ Budgeting and Forecasting

§ Contracts Negotiations

§ Client and Vendor Relations

§ Complex Problem Solving

§ Event Services

A Career of Delivering Unprecedented Business Performance across Diverse Industries BUSINESS AND CONSTRUCTION CONSULTANT 2021 – Present Provide insights and expertise in broad range of business operations, construction, and facilities management.

§ Advised Beverly Hills client on construction law issues relevant to contractor dispute; conducted inspections of residential properties in Palm Springs on behalf of potential buyer.

§ Sought out by former Head of Viacom, based on strategy and development experience with an international media company, to partner on development of a virtual reality video game. UNITED PALACE THEATRE, New York, NY 2010 – 2021

dba United Palace of Spiritual Arts, United Palace of Cultural Arts INTERIM CHIEF EXECUTIVE OFFICER (2020 – 2021)

TREASURER AND BOARD MEMBER – UNITED PALACE OF CULTURAL ARTS (2017 – 2021) CHIEF OPERATING OFFICER (2016 – 2021)

CHIEF COORDINATING OFFICER (2014 – 2016)

BUSINESS CONSULTANT (2010 – 2014)

Initially engaged as consultant to community nonprofit (concurrent with position at Agape in Los Angeles) tasked with consolidating five locations across three states into single New York City location and crafting strategy to sustain future operations. Hired with additional accountability for directing all aspects of operations for 3,500-seat Manhattan theatre functioning as spiritual, cultural, and performing arts center, with cross-functional team of 48.

§ Turned around organization from annual loss of $5M to $4.5M in positive cash flow by identifying new revenue streams that optimized use of resources and assets.

§ Liquidated $35M in real estate assets to fund building of new location and provide severance packages for 75 layoffs. DRIVING UNPRECEDENTED ORGANIZATION RESULTS

THROUGH VISION, STRATEGY, AND A PEOPLE-FIRST FOCUS Robert Way Page 2

§ Project managed $3.5M renovation and upgrade of 91-year-old theatre to state-of-the-art performance venue, completing project on time and budget.

Ø Negotiated $750K savings on purchase of sound system valued at $1.5M.

§ Established staff training program to promote career development through access to AMA courses on $5K budget and introduced best-in-class benefits to ensure retention of highly skilled theatre staff.

§ Conceived strategy and gained board buy-in to sustain staffing and revenue generating operations during COVID-19 lockdown.

Ø Secured $35M line of credit at below market interest rate by leveraging investment portfolio to renovate venue and maintain salaried employees.

Ø Filmed Christmas Carol and TV commercials indoors; rented outside wall space for projection of HBO shows. Ø Established use of facility as vaccination and testing site and secure PPE storage and distribution location for New York City hospitals.

Ø Secured SBA and other grants to cover operating costs during shutdown. MAXSKY, New York, NY 2017 – 2021

PRESIDENT

Established and directed $2.9M enterprise with ~400 employees, created to provide onsite facilities and production services for organizations renting the United Palace Theatre for events.

§ Created legal entity (Delaware trust corporation) to ensure nonprofit status of United Palace Theatre.

§ Conceived idea in 2019 to position company as a concert promoter in collaboration with former Live Nation executive.

§ Doubled revenue per show from $45K to $90K.

§ Managed all aspect of events including staff hiring and supervision, facilities management, bookings, and contracts. AGAPE INTERNATIONAL SPIRITUAL CENTER/AGAPE MEDIA INTERNATIONAL, Los Angeles, CA 2006 – 2014 PRODUCTION MANAGER (2009 – 2014)

DIRECTOR OF LIVE STREAMING (2009 – 2014)

DIRECTOR OF OPERATIONS (2006 – 2014)

FACILITIES DIRECTOR (2006 – 2014)

Initially hired by CEO to manage facilities, responsibilities expanded into multiple areas of oversight, capitalizing on diverse talents, experience, and entrepreneurial drive.

§ Produced live multiday events at venues across the country hosting up to 1,500 attendees and generating up to $1.5M on a $100K budget.

Ø Managed cross-functional team of 50 in setup, operations, and teardown of rigging, staging, sound, lighting, etc. Ø Sourced vendors and negotiated contracts including room blocks, meals, and vendor participation.

§ Propelled revenue from $700K to $3.8M by convincing celebrity spiritual advisor, Michael Beckwith, featured in the highly successful video, “The Secret,” to expand his reach globally through live streaming. Ø Drew up to 14,000 attendees for each presentation. Ø Minimized initial costs by securing agreements with AT&T for six months of free fiber internet service and use of Yugoslavian company’s internet platform for six months.

§ Ensured security, maintenance, and services of 56,000-sq-ft facility ensuring full regulatory compliance. Early Experience – Self-Employed General Contractor, 2000 – 2006 EDUCATION

Associate Degree (equivalent) – Embly Park, UK

CERTIFICATIONS LICENSES

COVID Management Certification – AMA

POST Certified (Police Officer Standards of Training) – Accredited Police Academy at Rio Hondo College, Los Angeles, CA

Licensed General Contractor Home Inspector, State of California, expired VOLUNTEER ACTIVITIES

Rhythm Arts Alliance, Los Angeles, 2014 – 2018

PERSONAL INTERESTS

Paddleboarding, kayaking, running, biking

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