Francisco García

Art and Creative Director. Producer/Director.

Marketing, Branding, Advertising and Content

for platforms and media.

954-***-****

ad1e0g@r.postjobfree.com

linkedin.com/CiscoHGarcia

CLICK TO SEE >> Potfolio Figma

franciscohgarcia.com

Hollywood, FL 33021

PROFILE

Highly successful, Digital Art / Creative Director and Brand Strategist, with diverse experience and creative leadership in digital marketing and content creation for Fortune 500 companies, within agency and corporate settings.

Business savvy individual with a pulse on industry trends and a creative sensibility that extends across a variety of digital platforms.

Strong ability to lead and direct project teams from concept/preproduction, production, and post-production toward the development of consistent and timely delivery of captivating branding and marketing activations programs and content that effectively engages audiences and brings communities together.

Bilingual: English and Spanish; conversational Portuguese. Hands-on staff manager, developer, and mentor

Who leads by example.

Successfully direct, motivate, and inspire individuals and teams to produce optimum results in pursuit

of organizational goals.

Well-known and awarded for branding, marketing,

conceptualization, and production to bring a creative vision to life while collaborating cross-functionally and building consensus among multiple stakeholders in entrepreneurial, high-expectation environments.

Possess a deep understanding of creative best practices for Digital Channels (UX/UI), Apps, TV, Print, 3D, VR, Display, In-Store experience and Interactive as wel

as an exceptional commitment to quality.

Consistently deliver best-in-class digital content and projects on time and within budget and always looking and expanding Resourceful ways to accomplish the tasks of bringing any concept to life.

CORE COMPETENCIES

• Specialized marketing, branding, and digital content creation

• Expert creative direction and hands-on production of all media

• Expert on developing brands, products content stories

• Expert in conceptualizing campaign copywriting and scripts

• Expert on creating and working with visuals and message/copy

• Fast thinker in creative and conceptualization

• Production constraints mindful creative

• Resourceful and innovative media production

• In-store design experience, booth, Structural Display.

• Multiple platform specialist

• Video/TV director-producer, motion graphics, 3D animation, VR

• Staff training/development

• Financial/budget accountability

• Vendor management/negotiations

• Virtual production management

• Specialist on product and campaign activations and launch PROFESSIONAL EXPERIENCE

OFFICE DEPOT BOCA RATON, FL

2018 - PRESENT

Sr. Digital Designer Creative Director, Brand Strategist Lead creative for special operations with the mission to modernize, revamp, Office Depot Brand and business, working along marketing, advertising, and branding strategy across all digital platforms for private brands, parent companies, retail, and e-commerce channels. Responsible for creative strategy,, content development, optimization, and reporting, while collaborating closely with channel managers to drive optimal performance. Managing

coworkers as per-project base assignments and motivate, guide a creative team of 10.

Develop unique channel-specific creative strategies that leverage the strengths of the individual ad formats to drive performance and tell an engaging story.

Accelerate growth and brand awareness through the

development of best-in-class, innovative, and channel-specific creative content to be leveraged across all digital channels. Establish and manage a creative test-and-learn calendar based on budgets and potential business impact.

Develop and manage creative production and prioritization across digital channels.

Lead the creative process from idea to execution ensuring design quality, brand consistency, and strategic thinking. Work closely with Product, Engineering, and Analytics teams to build features and creatives that drive results. Collaborate with channel leaders across other key acquisition channels to ensure alignment and find opportunities to accelerate overall business growth and present ideas in a clear and engaging manner to various stakeholders. Manage graphic designers, motion graphics designers, and editors to stretch the limits of what’s possible creatively while staying true to our brand guidelines and core values. Social Initiatives

Lead creative strategy to build brand appreciation and give a face to the DepotDifference™ Initiatives focused on lifting spirits throughout business communities. Supported the Start Proud! ™ launch initiative programs to make it easier for teachers and schools to create classrooms they can be proud of and give their students the best opportunity to succeed.

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Select Accomplishments

Led marketing department to modernize, optimize

and revamp catalogs, brochures, signage (solid state

& digital), promotional material and build a seamlessly interaction between digital and physical promotional materials.

Led the digital department to strategize the content and digital footprint and create social media content and campaigns to build on the voice of the brand

into the future.

Successfully produced all digital signage for the

Office Depot/OfficeMax Workonomy Hub re-brand

and re-launch campaign in record time, FY19.

• Awarded "Best Online Shops 2020" Ranked #8

for Consumer Electronics Category by Newsweek, 2020. Achieved big gains on all promotional platforms

(Print & Digital) with an ROI from $1:3 to almost $1:7, through 2020-2023 economic downturn due to COVID-19. Navigated this crisis with a steady reduction and

optimization of costs with a minimum reduction in sales. Designed web Portals JUKU products; Serta products; and Scholastic.

Created a collaborative, open and honest environment that fosters respect and fired up the team’s creative spirit among all peers.

SANTOS & CO. INC. ADVERTISING HOLLYWOOD, FL

12/2008 - 12/2017

Art and Creative Director Designer

Responsible for leading, creating, and designing innovative and Best-in-class video production services, copy writing and interactive experiences for Fortune 500 clients and advertising partners. Led a staff of 10 through the creative process from idea concept through production and launch ensuring excellence, consistency and quality of design thinking throughout to provide engaging experiences that amplified client’s mission.

Managed an internal team of designers, developers, content managers and editors in bringing client’s creative and marketing initiatives to life in all digital formats. Leveraged deep knowledge and passion for design,

interaction and technology to create relevant and

authentic content and interactive experiences while inspiring design team to see opportunities and drive a consumer-centered point of view.

Developed and managed relationships with digital agency partners and vendors to ensure that quality, budgets, and timelines were met.

Synthesized data identified key market developments and customer insights, and prepared analysis to support client decision-making.

Select Accomplishments

Consistently evolved at the forefront of innovative design trends and technologies that resulted in multi-year contracts with major brands including Unilever, Visa, Nissan, Pfizer, Samsung, Hasbro, Fisher Price, Mazda, Ford, Cadillac, Frontera Wines, Pepsi, and Herbalife.

Co-created brand integration format franchises for free and paid TV such as Discovery, MTV, Nickelodeon, Disney, Sony, NBC, and HITN.

Awarded with 2 consecutive years of contracts for increasing sales of commercial on-air time for Discovery and Discovery Home & Health, FY16.

Volunteered successfully with work for family planification and health, families and children’s welfare at Venezuela, with IRC, UNESCO, European Union, AIDOS, Alaplaf.

NBC UNIVERSAL TELEMUNDO HIALEAH, FL

07/2007- 11/2008

On-Air Promotion Director/Creative Director

Recruited to lead the promotions department and develop a new strategy to modernize the day block programming

(news, sports, morning shows) and weekend movie block that would resonate with a younger US Latinx audience. Managed daily operations budget and team of 20 and held responsibility for the level of creative ideas, design and final production and execution.

Oversaw creative on-air promotions and communications development of multiple series, shows, and programs for priority specific brands across all communication points and media platforms constantly pushing the NBC/Telemundo U.S. Market brand in a fresh direction.

Collaborated with senior department leadership and Directors to help facilitate the translation of marketing objectives into creative strategies and provide appropriate brand solutions.

Developed, sold, and executed creative campaigns across multiple, key assigned brands.

Promoted thoughtful solutions to keep brands top of mind with target audience even when shows were currently on-air. Developed, maintained, and constantly updated the

schedules of the team's projects and resources to ensure on-time, on budget performance.

Select Accomplishments

Delivered ratings increase of 13% in the first three months by adjusting promotion strategy and creative packaging for NBC/Telemundo, 2007. • Led a rightsizing initiative to streamline and optimize the promotions department that reduced expenditures by 30%.

Francisco García

Art and Creative Director

954-***-****

ad1e0g@r.postjobfree.com

linkedin.com/CiscoHGarcia

franciscohgarcia.com

Hollywood, FL 33021

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VIACOM MTV MIAMI BEACH, FL

01/2004 - 06/2007

On-Air Creative Director

Recruited to lead the MTV LAT-AM creative department and promotional strategy to pivot the global MTV brand from 100% music video to original production

after record labels pulled the music and artist content created by these labels.

Directed and executed annual Brand Refresh “Light Switch” in collaboration with creative directors around the world. Created customized, original production shows and content, as well as weekend show stunt promotions and packaging for advertising partners like Samsung, Nokia, LG, and Converse. Organized startup in-house creative services department, and constantly fine-tuned the strategy for the on-air department to rise to the challenge, while working together with Creative, Marketing, Online departments.

SONY PICTURES / AXN MIAMI BEACH, FL

01/2000 - 03/2004

Art Director/Creative Services Manager

In charge of Latin American market launch and part of the worldwide launching team for this first new 100% Sony Picture Entertainment brand that would pivot to the action and adventure Hollywood blockbusters features from the SPE. In charge of creating and overseeing all branding creation for shows, and promotional material, for On-Air, Advertising and Marketing.

Select Accomplishments

Led Creative Strategy direction resulting in Sony AXN achieving 2nd place ratings in programming genre

for LAT-AM region within year 2 of launch 2002.

Successfully managed a seamless launch from former TeleUno (Aaron Spelling Enterprise) to Sony AXN with 100 % sucess and high efficiency on brand and

programming pivot switch.

Constantly adapted tone to appeal to broader Ad sales initiatives and partnerships, that later included, Action Series, Extreme Sports, Adventure Reality Shows, and Segments. Won 12 BDA and PROMAX Awards for channel packaging and promotions in only 5 years.

EDUCATION AND CERTIFICATIONS

Bachelor of Arts Degree in Visual Communications,

Specialization in Design and Film/Photography

(Class Valedictorian)

Prodiseño University of Visual Communications, Caracas, Venezuela

Diploma, Media Production, Motion Graphics, Editing, Art Institute of Fort Lauderdale

Business and Marketing Diploma,

Universidad Metropolitana, Caracas, Venezuela

Leadership Program Management/HR Certificate,

General Electric

Google Analytics

TECHNICAL PROFICIENCIES

Software/Apps/Platforms/Coding:

Creative:

Adobe Creative Suite (Photoshop, Illustrator, Premiere, AfterEffects, Dreamweaver, XD, Audition );

Sketch; Figma; Avid; Final Cut; Google Web Designer, Movable Ink, among others.

3D Visualization Product Design and Animation:

Cinema 4D; Lightwave; Blender;

Beginner: Unreal engine, Unity

Digital Asset and Management:

Adobe Enterprise products for: marketing analytics, content and management. Jira, Cloudinary, Teams, Google Looker, Jira, Cloudinary Microsoft Office 365; Apple Iworks, Artificial Intelligence:

Firefly, Mid journey, ChatGPT.

Coding:

Intermediate:

HTML

Swift

Francisco García

Art and Creative Director

954-***-****

ad1e0g@r.postjobfree.com

linkedin.com/CiscoHGarcia

franciscohgarcia.com

Hollywood, FL 33021

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