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Social Media Marketing Specialist

Location:
Vestal, NY
Salary:
7000
Posted:
November 23, 2023

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Resume:

Claudia(Zhaoyue) Cui

607-***-**** Binghamton, NY ad1dxs@r.postjobfree.com www.linkedin.com/in/zhaoyue-cui-claudia0202 EDUCATION AND HONORS

Binghamton University, the State University of New York, School of Management Binghamton, NY Bachelor of Science in Business Administration Expected May 2024 Concentration in Marketing and Management Information Systems Cumulative GPA:3.55/4.00 Dean’s List:Fall 2020- Fall 2021 TOFEL: 92/120 PROFESSIONAL EXPERIENCE

Ruiqun (Shanghai) Business Consulting Co.Shanghai, China Remote Marketing Specialist August 2023 - Present

●Research on-campus clubs to host events, managing social media (WeChat, Red, etc.) with 20+ postings per month to interact with students to facilitate feedback and maintain effective communication with colleges

●Develop dialogue between international students and American colleges to assist students in finding academic opportunities during summer semesters to accrue college credits Jinxiang Hopelong Food Co., LTD Qingdao, China

Intern August 2023 - September 2023

●Coordinated cross-border contract negotiations through emails, adeptly managed order fulfillment and documentation, and ensured legal compliance within international trade to foster robust business relations during internship tenure

●Directed the orchestration of tailored Excel worksheets, automating real-time updates of logistics parameters for team use, yielding a notable 10% error reduction and a substantial 45% surge in online record management efficiency New Job Star (Beijing) Management Consulting Co. Beijing, China Remote Marketing Specialist August 2022- September 2022

●Analyzed Red’s (Chinese social media) market share growth, devised a user-centric strategy and content optimization plan, utilizing fall recruitment and internships for traffic, and achieved 6% higher user growth and 10k+ engagement

●Identified market demand for FMCG brands and training programs, using and actively updating social media, which achieved 100K+ initial post views and 60% success rate in resource exchange and enhanced conversion Qingdao Zezhi Trading Co.Qingdao, Shandong

Marketing Intern April 2020 - August 2020

●Designed and led consumer survey to revitalize colored eyelash sales, analyzed 82 responses, crafted innovative product strategy, and implemented themed monthly showcases, also achieved a remarkable 12% monthly sales upswing

●Participated in KCP promotional campaigns by strategically integrating brand in holiday bundled sales, creating posters for pre-production, managing social media to resolve customer inquiries, and ensuring fulfillment of 1k+ product units LEADERSHIP EXPERIENCE

ICW (Imagination Crafter Works)Binghamton, NY

Inventory Manager September 2022 - Present

●Utilize office software to streamline material inventory control by regularly compiling and updating data through the use of analysis tools to forecast inventory consumption, ensure timely replenishment, and prompt issue resolution

●Collaborate weekly with event coordinator, treasurer, and procuring member to assess requirements for events, procure materials, optimize storage, and analyze enrollment data to mitigate inventory risks and ensure event success CSSA(Chinese Students & Scholars Association) Binghamton, NY Public Relations, Event Coordinator January 2022 - Present

●Directed a team of 18 in event planning including the 2023 BingU Mid-Autumn Festival event, worked with 5 off-campus sponsor partnerships to secure $5k in funding, and designed promotional materials, drawing 500+ attendees

●Led a team in organizing the 2023 BingU Chinese New Year Gala, including creating 7 drama-based mini-games to entertain attendees, which attracted 1k+ participants through effective promotion, and achieved 20% attention growth

●Execute 10+ culturally tailored events during the semester with 150+ attendees per event through collaboration across university departments and student organizations, as well as overseeing logistics, programs, and personnel ADDITIONAL INFORMATION

Technical Skills:Proficient in Microsoft Office Suite(Word, Excel, PowerPoint), Basic in Alteryx, Basic in Photoshop Language:Chinese Mandarin (Native Proficiency), English,Korean (Basic), Cantonese(basic) Organizations:Paws and Effect, ICW(imagination CraftWorks), Women in business, CSSA(Chinese Scholars and Students Association), Chinascope, Information System Club Volunteer Experience:Qingdao Pets Asylum,EnvironmentalNon-governmental Organization Interests:Volunteering,CityWalk, Drawing, Traditional Chinese painting, Kpop Music, Movies, Travel, Calligraphic



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