VIRESH VARMA

***** *********** **., ********, ** 92880

Tel: +1-714-***-****

Email: ad1dr9@r.postjobfree.com

PROFILE

• Extensive experience in Business Development, Global Sourcing, Joint Ventures, Start-ups, and P&L Management with large multinationals and regional growth companies in extremely competitive markets

• Strong background in marketing with well-developed financial acumen and a high degree of cross-functional exposure and understanding

• Experience in doing business in North America, Europe, Middle East, Africa, South Asia, and China

• Knowledgeable of Technology, Supply Chain Management, Consumer Durables, Food & Beverages, and Fashion.

• Proficient in ROI, Segmentation, Results Orientation, ABC Analysis for Better Planning, Control, and Target Achievements

• History of generating exceptional business growth, maintaining strong customer relationships and creating value for the shareholders

EXPERIENCE

A V Universal Corp. New York, USA www.CarlosShoesForMen.com and www.AnthonyVeer.com A New York-based Men’s Fashion Brand launching Men’s ‘Affordable’ Luxury Footwear for E-commerce platform across North America, Europe, Australia, and Japan. CEO – New York, USA December 2017 – to date

• Role: CEO

• Established and Managing relationships with major e-retailers and marketplaces.

• Established and managing supplier base continuing to develop line of Women and Men’s Footwear with an approach to creating an affordable line of Luxury Shoes

• Rolled out and successfully selling 2 brands in 14 months that includes over 75 designs / 3000+ SKU’s at different price point based on material, style and workmanship sourced out of Italy, India, and Spain Got Snacks LLC. New York, USA www.gotmilksnacks.com

• An Equity Brand company (www.equitybrands.com) a global licensee for Got Milk? brand with distribution in North America.

Executive Vice President – New York, USA July 2013 – December 2017

• Role: General Manager (Head P&L)

• Established ‘Got Milk?’ brand of Cookies and Cereals with over 1000 SKU’s in the US and Canada taking the sales from a zero base to $10mn within 3 years of its launch

• Successfully developed and executed a merchandising strategy to improve productivity and deliver excellent values while managing overall P&L

• Exceeded sales goals and gross margins objectives by optimizing all aspects by delivering appropriate assortments

• Excelled in strong vendor relationships and powerful negotiation skills

• Com shop – a ritual to stay ahead of the competition Westpex Ltd., Hong Kong www.westpex.com.hk

A buying house based out of Asia managing its customer base in Central and South America with over $1bn in billing.

Director of Business Development – Guangzhou, PRC Sep 2011– June 2013

• Role: Business Development and Procurement

• Successfully developed and executed a merchandising strategy to improve productivity and deliver excellent values while managing overall P&L (small to medium-sized home appliances and electronics) for our clients in Central America

• Expanded sourcing base in the areas of Home Goods to Industrial products to drive new business opportunities and identify trends to accelerate top-line growth and profitability Hunt Mining Corp., Spokane, WA, USA www.huntmining.com HMX – TSX listed, a precious metals exploration company with a portfolio of exploration and near-term development projects in the Santa Cruz Province of Argentina Director of Corporate Development, Toronto, Canada March 2009 – Aug 2011

• Role: Corporate Development and Capital Raise

• Raised $11.5mn

• Facilitated tie-up with El Dorado Gold to jointly explore and develop the Projects. Haier Group, China www.haier.com

International Consumer Durables co. including IT, Telecom, Kitchen/Bath cabinets, and Home Automation exporting to 100 countries with revenues of US$20 billion (2010) and employing 54,000 employees, 30 manufacturing plants & 22 sales offices

COO, Global Marketing, Haier Group, Qingdao, China Dec 2004 – Jan 2009

• Role: Global COO excluding the Americas and China (Head P&L)

• Opened several new channels of distribution in key markets across Asia, Middle East, Europe, and North America through Joint Ventures and Distribution partnerships for revenue growth from US$800mn to US$ 1.7bn

• Initiated and concluded joint venture between Haier and Scope Group resulting in ‘Haier Telecom – India’ - now a profitable US$150M company

• Set up Kitchen and Bath Division for Haier America (a US$600M company which manages regional operations for Haier Group in North and South America)

• Set up Haier Electronic Middle East Company (a US$120M company which manages regional operations for Haier Group in the Middle East)

• Strategic inputs for Haier India’s operations into two separate business units (Telecom and Consumer Durables) resulting in a gain in company growth from US$75M/year to US$250M in 2 years

• Launched Haier CDMA handsets with orders of 2.2M units in India and 1.0M GSM handsets in Russia within the first year of launch

• Introduced Haier Modular Kitchen Units into the fast-paced Middle East market selling over 2500 units worth US$6.0M against established players in the first six months Jumbo World Holdings (Sony), Dubai, UAE www.jumbocorp.com Principal-agent for Sony, Casio, Nokia, Acer, Supra, Bose with operations in 15 countries and 1000 employees with a revenue turnover of US$1.2 billion)

General Manager – Dubai, UAE Oct 2000 – Nov 2004

• Role: General Manager (Head P&L for Supra and Bose)

• Successfully re-launched Supra and introduced Rowa brand consumer durables in CIS (former USSR countries), Russia and the Middle East achieving a 2~5% market share

• Initiated and concluded joint venture agreement between Great Wall and Jumbo Group for region-wide distribution of Rowa brand consumer durables in the Middle East, CIS, and Russia

• Set up Jumbo Engineering – Air-conditioning Division (a US$7.5M company which designs, supplies and executes commercial air-conditioning products for Dubai, UAE)

• Instituted strategic changes in JECL (a Jumbo Group Company) in sourcing & product/market mix resulting in consistent revenue growth with the cumulative top line of 14% and bottom line of 17% Eros Group (Hitachi & Lennox), Dubai, UAE www.erosgroup.ae

(Principal agents for Lennox, USA, and Hitachi, Japan) Divisional Manage - Dubai, UAE Apr 1995 – Sep 2000

• Role: Divisional Manager (Head P&L)

• Set up Eros Distribution (US$10M company involved in accessories and spare parts for air-conditioners Dubai, UAE) – From 1995~2000

• Conceptualized and implemented business process re-engineering in Eros Air-conditioning division to optimize resources resulting in cumulative growth of 36% in 18 months in a shrinking market and grew its’ market share to 17% from 11% in the same period

• Created an instant recognition for Lennox brand through tactful and cost-effective marketing activities in a highly competitive environment to become a preferred air-conditioning brand in the GCC

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Hitachi Corporation, Delhi, India www.hitachi.co.in A subsidiary of Hitachi Corporation Japan – White Goods Division Group Product Manager/Regional Manager North Feb 1990 – Mar 1995

• Role: Head of Product Management Group

• Established a dealer network in India to launch Hitachi split air-conditioners resulting in Hitachi becoming the

#1 choice across all market channels

• Expanded and consolidated distribution network from 1500 to over 2500 channel partners resulting in growth averaging over 30% on a year-to-year basis

EDUCATION

Bachelor of Arts – (Economics), Agra University, India Post Graduate Diploma in Business Administration, Institute of Productivity Management, India

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