Social Media Marketing Manager

Christina Beals

919-***-**** • ad1dl7@r.postjobfree.com • Columbia, MO 65203 • LinkedIn

WORK EXPERIENCE

Marketing Copywriter The Premiere Group Columbia, MO April 2023 - Current

• Recruited by agency to enhance digital, SEO, website content, and e-commerce marketing for B2B and B2C

• Collaborate with marketing team to proofread and establish branding language for all written content

• Research and adopt respective branding language for The Premiere Group and clients in home improvement, real estate, luxury car rental, self-storage, and finance markets

• Create web blogs and landing page content for The Premiere Group website and 10 of its acquired start-up clients

• Incorporate SEO SaaS platforms such as SEMrush, Yoast SEO, Google Analytics, and Google Trends Social Media Marketing Manager Smoky Mountain Cinema Asheville, NC May 2022 - Current

• Manage strategic planning, branding/language, content strategy, and execution of posts on all social platforms (Facebook, Instagram, and TikTok)

• Grew Facebook platform by 10k followers and targeted audience reach to 250M-280M since May 2022

• Led a digital rebranding campaign in October 2022 that increased brand recognition and drove a 24% rise in sales

• Report social media insights and SEO results to management team, and have executed changes resulting in boosted engagements by 30%

• Optimized Google AdWords campaigns to cut cost-per-click by 7% and increase conversion rates Marketing Support Specialist EquipmentShare Columbia, MO June 2022 - August 2023

● Provided immediate assistance for all rental-related questions, inquiries, requests, or issues for customers via phone and email

● Assisted with internal marketing efforts and employee relations such as designing and writing company newsletter, emails and more

● Maintained up-to-date knowledge about the latest developments of all internal departments and provided cross-functional updates

● Assisted in resolving customer rental insurance and tax exemption-related issues

● Achieved a 98% customer approval rating for the month of November, and 100% approval rate in December Associate Account Executive Mainland/No Limit Agency Chicago, IL/Columbia, MO June 2021 - April 2022

● Developed key relationships with national and local reporters, editors, news outlets, bloggers and influencers to generate media and social coverage for over 30 franchises

● Collaborated with franchisees of 15 brands to help amplify brand awareness amongst trade, national publications and media outlets

● Drafted story ideas, pitches, and press releases sent to nationwide news outlets for publication

● Coached and prepped franchisees and franchise teams to provide appropriate messaging through media interviews

● Utilized HubSpot, Google Drive, Google Workspace, and Cision for goal traction and media research News Producer ABC 17 KMIZ Columbia, MO August 2020 – June 2021

● Finalist for Missouri Broadcasters Association Gold Award for weekly live interview series produced on the Missouri vaccine rollout

● Utilized AP, CNN, ABC, and FOX Newswires to incorporate timely national and international news stories

● Mastered Associated Press’ ENPS news production system to order all newscast content Arts & Culture Editor The Appalachian Newspaper Boone, NC May 2019 – May 2020

● Supervised 10-12 desk reporters of a multi-platform news organization, reaching consumers in Watauga County via weekly online and print stories

● Utilized SEO methods to increase page views on stories and overall website traffic as a digital-first news organization

● Led bi-weekly desk meetings and workshops to help writers improve grammar, reporting, interviewing skills, and public records/FOIA request tutorials

News Director 90.5 WASU-FM The App Boone, NC December 2018 – May 2020

● Supervised 10 news reporters of a nationally recognized radio station

● Trained news team to assemble daily news packages, covering campus, local, and national news for air

● Mastered recording and editing through Adobe Audition and wrote a how-to manual for incoming reporters and future News Directors EDUCATION

Bachelor of Fine Arts Appalachian State University May 2020 TECHNICAL SKILLS

Google: AdWords, Analytics, Trends; HubSpot, SEMrush, Yoast SEO, Instagram, Facebook/Meta Ad Manager, Twitter/X, Slack, Cision, Adobe Suite: InDesign, Illustrator, Photoshop, Lightroom, Premiere Pro, Audition, Microsoft Office, Google Office

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