PURVI DESAI

Toronto, ON M*X *G* 437-***-**** ad1div@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/purvihparikh DIGITAL ADVERTISING SPECIALIST

HIGHLIGHTS OF QUALIFICATIONS

● Digital Advertising Specialist with 2+ years of experience in digital ad technical support

● Experienced in integrated marketing strategies and digital marketing tools

● Adept at resolving technical issues related to ad delivery, ensuring creative compliance, and optimizing campaigns.

● Conducted research on industry trends and analyzed competitors.

● Proficient in content management systems (CMS) and Ad Campaign management

● Strong corporate communication skills, both with cross-functional teams and clients, combined with proficient creative writing abilities.

TECHNICAL SKILLS

● Marketing Tools: Google Ad Manager (AdX & DFP), Google Ads, Google Ad Editor, Chrome DevTools, HTML, CSS, Google Tag Manager.

● Content Creation: Adobe Experience Manager

● Project Management: Buganizer, JIRA, Slack, MS Word, Powerpoint, Excel, Google Docs

● Google Ads Certifications: Search, Display, Video, App, Shopping, Google Analytics, Display and Video 360 (DV360), Campaign Manager 360 (CM360), Advanced PPC.

RECENT EMPLOYMENT HISTORY

Ad Operations Specialist/ Associate Analyst

Deloitte India Hyderabad, India Sep 2021 – Aug 2022 Projects:

Verizon Communications, Inc.

● An Ad Tagging analyst for reviewing/tagging of Ad creative, video & website of client businesses across several checkpoints as per SOP

● Reviewed and accurately tagged Ad creative, video, and website content for clients, considering predetermined criteria such as ad format, category, and location

● Analyzed data to identify trends and patterns in advertising campaigns

● Managed tasks including the preparation of weekly metric reports and the training document SOPs vMware, Inc.

● Web Producer with experience in AEM, responsible for creating and managing web pages and components

● Analyzed client requirements and maintained efficient project tracking using JIRA

● Ensured quality, localization, SEO optimization, and asset management for multiple language sites

● Built web pages using various templates & conducted front-end testing.

● Updated DAM assets, created content fragments, and maintained a project roadmap Google.

● Worked as a Manual Tester for the Google Looker build project, responsible for delivering User Acceptance Testing (UAT) and project milestones

● Conducted comprehensive manual testing to ensure functionality, user experience, and quality across various devices, browsers, and content types, including links, logos, videos, images, and PDFs

● Verified user experience on different devices and browsers.

● Ensured compliance with client-approved designs, reporting and resolving bugs via Buganizer vMware, Inc.

● Web Producer with experience in AEM, responsible for creating and managing web pages and components

● Analyzed client requirements and maintained efficient project tracking using JIRA

● Ensured quality, localization, SEO optimization, and asset management for multiple language sites

● Built web pages using various templates & conducted front-end testing.

● Updated DAM assets, created content fragments, and maintained a project roadmap Product Support Engineer - Google Ad Manager Client: Google HCL Technologies Hyderabad, India Jun 2018 – Nov 2019

● Resolved technical issues related to ad delivery, creative, and tracking discrepancies

● Investigated and troubleshooted ad serving errors to ensure smooth digital campaign execution

● Skilled in inventory management, forecasting, and campaign analysis.

● Utilized data analysis tools to monitor and report campaign performance.

● Offering timely solutions for ad-related issues reported by clients.

● Monitoring campaigns for delivery and performance, recommending optimizations, leading to improved ROI

● Oversaw programmatic and direct campaign management, reporting, analysis, and optimization.

● Building and maintaining strong internal and external relationships.

● Generating reports and analyzing data using GAM reporting tool

● Collaborated with clients, publishers, and account managers to address ad-related issues and provide insights for campaign optimization, including top-tier North American publishers, including Amazon, TripAdvisor, Walmart, NBC,

&Time Inc.

EDUCATION AND TRAINING

Bachelor’s Degree in Information Technology – University of Mumbai, India Certified Scrum Master #001442473– Scrum Alliance, Mumbai, India

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