Sophia Usewicz

716-***-**** ad1dgg@r.postjobfree.com

EDUCATION

Duquesne University Pittsburgh, PA

Bachelor of Science in Business Administration May 2023 Major: Digital Marketing

Minor: Communications, Integrated Marketing Communications Emphasis GPA: 3.25

Spring Break Study Abroad Paris, France

March 2023

Relevant Coursework: Data Driven Marketing, Market Research, Strategic Management, Digital Sales and Marketing Tools, Global Insights, Media Design

PROJECT EXPERIENCE

Data-Driven Marketing Projects Jan 2023 - May 2023 Data-Driven Marketing

● Analyzed data from different companies in order to develop new marketing campaigns and suggest digital strategies

● Provided both an analysis and visuals to understand problems Social Media Campaign Assignment Jan 2022 – May2022 Digital Marketing

● Analyzed State Farm’s Instagram campaign by determining the goals, content, distribution, interactions, measurement of success, determined why the campaign was successful and provide recommendations MARKETING EXPERIENCE

Lindsay Brown State Farm Insurance Pittsburgh, PA

Sales and Marketing Intern Sept 2022 – Dec 2022

● Created unique marketing campaigns to reach potential customers

● Spoke with current customers and leads in the first steps of the sales process over the phone and in person using Salesforce

Discover 716 Buffalo, NY

Marketing and Social Media Intern May 2022 – Aug 2022

● Maintained social media platforms to support the local community through creative marketing campaigns on social media platforms, engaging the public, hosting events, and partnering with local businesses in the Buffalo area

WORK EXPERIENCE

Bonfire Food and Drink Pittsburgh, PA

Host/Server Assistant July 2021 – Present

Pendleton Creek Golf Club Pub New York, NY

Server May 2021 – August 2022

ACTIVITIES

Duquesne Chaarg Club Pittsburgh, PA

Member August 2020 – May 2021

Athletic Scholarship Duquesne Rowing Team Pittsburgh, PA Athlete August 2019 – March 2020

SKILLS

Salesforce, Excel, Adobe Systems, Google Ads, Canva, HubSpot, Word, PowerPoint, Social Media Management