STEVE MAISEL

Email: ad1cq1@r.postjobfree.com Phone: 323-***-**** Austin, TX LinkedIn: www.linkedin.com/in/steve-maisel PROFESSIONAL EXPERIENCE SUMMARY

A dynamic and results-driven Senior Marketing and Operations Strategist with 20+ years of experience in content marketing, product marketing, sales enablement, and technical writing. Demonstrates expertise in content strategy and operations, with a focus on aligning content initiatives with compliance, brand goals, and cross-functional team objectives. Recognized for spearheading workflow enhancements, resulting in marked project savings and improvements with content management, processes and governance. Strong history of collaborating with IT, legal, marketing, and other departments, underlining a holistic approach to project management and system implementations and worked to develop and implement standard operating procedures, with a focus on efficiency and cross-functional integration. I exhibit a strong growth mindset and a consistent track record of delivering impactful results in fast-paced environments.

PROFESSIONAL EXPERIENCE

SILICON VALLEY BANK (a division of First Citizens Bank) Austin, TX (remote) SENIOR MARKETING CONTENT STRATEGIST Aug 2021 - Jun 2023

● Spearheaded content team process optimization, achieving 53% project savings by enhancing content workflows and streamlining process times

● Conducted content workflow optimization, utilizing tools like Miro and Kanban within a Lean-Agile framework

● Collaborated with IT teams to optimize content management system (CMS) functionality and user experience, ensuring efficient content storage and retrieval

● Orchestrated the development of targeted content strategies aligned with team OKRs, prioritizing tasks to amplify demand within the product category

● Analyzed and optimized content workflows, driving efficiency and reducing bottlenecks

● Managed content-related vendors, ensuring quality and timeliness of deliverables

● Fostered collaboration with subject matter experts, Marketing, Sales, and SEO to craft compelling content

● Partnered with various teams to craft diverse content, including blogs, landing pages, and case studies

● Conducted ongoing content performance analysis for optimization

● Orchestrated content management across multiple platforms PLANVIEW, INC. Austin, TX (remote)

CONTENT MARKETING MANAGER May 2019 – Jul 2021

● Developed impactful content strategies aligned with company objectives, resulting in increased engagement

● Created and managed content calendars, coordinating with Marketing, Sales, and Product Managers to align content distribution with business goals

● Overhauled existing content creation protocols, aligning with newly defined quality standards and regulatory compliance

● Managed content-related vendor relationships, ensuring deliverables met quality standards, deadlines, and budget requirements

● Stayed updated on emerging trends in content management systems, content operations, and content marketing to drive innovation

● Implemented a new content inventory repository, enhancing content accessibility and organization

● Managed the SEO keyword strategy, improving organic search rankings

● Collaborated with accessibility experts to ensure content accessibility compliance

● Pioneered content repurposing and updates to leverage existing assets PLANVIEW, INC. Austin, TX

TECHNICAL WRITER AND TRAINING CONTRACTOR Oct 2016 – May 2019

● Created and managed a knowledge base platform in MindTouch, serving as a Sales Enablement hub

● Revamped and managed YouTube product channels and Planview's online presence on Twitter and Facebook, amplifying the company’s online engagement and visibility

● Managed comprehensive product help documentation, empowering users with essential resources for successful product adoption

● Worked closely with product teams to update and enrich training materials, enhancing sales enablement processes and efficiency

MAISEL CASTING (CSA Member) Los Angeles, CA and Austin, TX TV AND FILM CASTING DIRECTOR Apr 2002 – Oct 2021

● Skillfully authored, edited, and published project "breakdowns" that described roles and project details, effectively communicating requirements to agents and managers. Precise wording and detailed descriptions streamlined submissions and contributed to an optimized casting process

● Masterfully crafted role/job requirements and meticulously reviewed thousands of submissions. Organized in- person and online scheduled auditions, providing acting guidance and adjustments to ensure the delivery of top- notch auditions

● Leveraged online tracking system (Breakdown Express) to review candidate submissions and hire statuses, significantly improving casting efficiency, and reflecting an understanding of digital tools relevant to content and casting strategy

● Extended offers to actor representatives and expertly negotiated all aspects of actor deals and contracts. Authored deal memos summarizing agreed-upon points deal, facilitating the creation of contracts by legal

● Spearheaded the creation and organization of all casting documentation and generated casting department budgets. Created comprehensive cast lists detailing actors' deal points for production departments (Art, Costumes, Hair, Makeup, Set), resulting in a well-coordinated and efficient process APPLE Cupertino, CA

APPLECARE PROTECTION PLAN - PRODUCT MARKETING MANAGER Jun 1999 – Mar 2002

● Collaborated closely with sales teams to identify and capitalize on strategic revenue opportunities

● Developed compelling product marketing messages for sales tools and collateral, enriching company-wide product knowledge and sales

● Served as an AppleCare representative at executive customer briefings, conferences, and trade shows, promoting operational content processes

APPLE Cupertino, CA

APPLECARE - PROGRAM MANAGER Jun 1997 – Jun 1999

● Developed the Sensitive Account Program to resolve ongoing support issues, retaining at-risk clients

● Managed third-party vendors to develop business relations, resolve customer issues, and enhance content processes

● Executed root-cause analysis identifying customer satisfaction issues to prevent escalations, a part of the operational content process

APPLE Austin, TX

EDUCATION INSIDE SALES - SALES MANAGER Nov 1994 – Nov 1996

● Managed a team of 18 sales development executives, enhancing their skills and boosting sales by providing targeted content, strategy guidance, and training

APPLE Austin, TX

EDUCATION INSIDE SALES - SENIOR SALES DEVELOPMENT EXECUTIVE Jan 1993 – Nov 1994

● Recognized as top sales performer: Golden Apple Club Odyssey Award winner (125% of sales goal)

● Visited strategic accounts in the field generating new sales transactions at 40% of visited accounts APPLE Austin, TX

RESELLER INSIDE SALES - ACCOUNT EXECUTIVE May 1992 – Jan 1993

● Consistently exceeded sales quotas in fifteen $20 million reseller accounts

● Introduced new sales organization to 65 reseller accounts and fostered productive relationships APPLE Cupertino, CA

CUSTOMER ASSISTANCE CENTER - SHIFT SUPERVISOR Jun 1988 – May 1992

● Enhanced team lead availability by designing and implementing a dedicated issues escalation process, emphasizing clear technical writing and communication CONTENT OPERATIONS AND PROJECT MANAGER SKILLS

Content Operations and Project Management:

● Proven success in content workflow optimization using tools such as Miro, Lean-Agile Process, and Kanban to identify workflow pain points and implement solutions

● Experienced in content management systems (CMS) like WordPress and Co-Schedule, capable of efficient content storage, organization, and retrieval

● Skillful in managing content distribution and scheduling through the formulation of targeted content strategies and SEO keyword optimization

● Experienced in content repurposing and updates, managing YouTube product channels, and loading and scheduling blog releases

● Collaboration with cross-functional teams, including marketing, sales enablement, and product managers, to align content with business objectives and audience needs Technical Tools and Software Proficiency:

● Utilization of online project management tools like Jira, Planview LeanKit, and Planview Projectplace to manage workloads and track progress

● Familiarity with tools like Tableau for data review, SnagIt for content editing, Microsoft Office Suite (Word, PowerPoint, Excel, SharePoint), and Adobe Acrobat for content creation and management

● Experience with Google Analytics and light HTML for technical writing and knowledge base creation, ensuring content accessibility and inclusivity

Process Optimization and Collaboration:

● Designing and implementing standard operating procedures (SOPs), including Content team process optimization and team interviews, to streamline processes

● Skillful collaboration with various teams, fostering strong communication and coordination of content-related activities

● Experienced in designing escalation processes, budgeting, and conducting root-cause analysis for customer satisfaction

● Incorporation of ISO 9000 procedures and SAP implementation for cross-functional integration, driving process efficiency and consistency

EDUCATION

CALIFORNIA STATE UNIVERSITY, CHICO Chico, CA

Bachelor of Science in Business Administration, Marketing Minor in Organizational Communications

CERTIFICATIONS

● SAFe® Certified Agilist 4.0

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