Molly J McHaney

Atlanta Metropolitan Area

Product Marketing Manager/Lead Copywriter & Strategist

Phone: 404-***-****

Email: ad1cp7@r.postjobfree.com

Portfolio: https://www.mollymchaney.com

LinkedIn: Linkedin.com/in/mollymchaney/

SUMMARY

I have managed GTM strategy, written and directed product/solution content, branding copy, and both long form and short form copy for many organizations. Just some of the companies I have written for include: Cisco, Hitachi Vantara, IBM, VMware, Thomson Reuters, Southern Company, Anthem Insurance, Inc., NCR, Honeywell, Harland Clarke, Delta Airlines, Home Depot, and Coca Cola, among others. I seek a position where I can make a difference and do great work with great people.

TECHNICAL SKILLS

Microsoft Office Suite, Visio, Jira, Kanban, Agile Methodologies, Drupal, iCreative, iMovie, Slack, Monday.com, Adobe Creative Suite, Miro, SharePoint, Oracle, TeamSite, Workfront, WordPress, Google Suite of products, Mac and Windows, HTML, Adobe AEM, Azure, Asana, Figma, HubSpot, and various other CMS tools.

INDUSTRY SKILLS

GTM Content and Brand Strategy Creation for B2B and B2C audiences

Blogs, Articles, Case Studies, User Guides, Whitepapers, eBooks

Email for Marketing Campaigns

UX/UI Persona Strategy and Customer Journey Mapping

Project/Program Management using Scrum/Agile Methodologies

Thought Leadership Research/Interviewing

Editorial Calendars and Program Management for Sale’s Enablement

Video Production, Image Research, Photography, Scriptwriting

Product Marketing for Fintech, Big tech, healthcare, e-commerce, etc.

Ghostwriting and editing blogs and arti les for C-level executives

Content Management and Social Media Strategy

Whitepapers, E-books, Case Study End -to- End Creation

SEO Expertise, Digital Marketing, Data Analytics

PROFESSIONAL EXPERIENCE

Lead Studio Content Writer - Part-time – Symphony Talent, Atlanta, GA (10/2023 – present)

Provide creative direction, strategy, and writing support for clients in HR tech.

Create HR acquisition content assets for Northside Hospital, and other companies.

Develop emails, social media, events, job postings, blogs, flyers etc.

Review and format assets and organize in Google Drive

Gather, compile, and complete all edits from multiple internal and external stakeholders.

Product Marketing Manager/Content Strategist/ Editor – ngena, USA LLC, Atlanta, GA (08/2022 – 05/11/2023)

• Wrote blogs, eBooks, landing pages, emails, website copy, and PPT presentations.

Manage and direct designer, and junior writer.

• Led SEO audit response and revamp website with keywords for better rankings.

Developed use cases for financial services clients

• Developed associated content and emails for nurture campaigns.

• Created headline/tagline/CTA copy and posted social media posts.

• Led strategic product marketing campaigns for new Wi-Fi (WaaS) launch.

• Coordinated PR/Communication roadmap strategy.

• Created UX/UI personas and user flows. To improve products.

• Acted as PR rep for both internal partners and external communications.

• Created and edited all content for marketing email campaigns.

Worked with Asana and Azure, and Figma, and Adobe products.

Senior Technical Content Writer/Program Manager/Lead Content Strategist –Cisco Systems, Atlanta, GA/San Jose CA (10/2021-08/2022)

• Supported sales enablement weekly webinar as Program Manager.

• Ghostwrote and copy-edited demand gen blogs, articles, and social media promos.

• Engaged SMEs for interviews to create blogs and other content initiatives.

• Performed project management and implemented SEO strategy into all content.

• Developed thought leadership for Cisco blogs and other content related to cloud, fintech, and the future of networking, among others.

• Planned, maintained, and managed blog editorial calendar and webinar calendars.

• Formatted blogs in WordPress for pre-production.

Senior Technical Writer/Content Strategist - Hitachi Vantara, Atlanta, GA (11/2020-10/2021)

• Developed UX content strategy, copy, SEO strategy, and demand gen campaigns.

Created content for financial services and other clients in the cloud fintech space.

• Wrote/edited user guides, install guides, white papers, tech guides, blogs, and scripts.

• Implemented SEO strategy for blogs and other product marketing content.

• Posted videos on the YouTube channel, formatted blogs in WordPress.

• Planned and created copywriting training webinars for over 300 global engineers.

• Utilized Jira to manage tasks in an Agile environment.

Senior Product Marketing Copywriter/Content Strategist - Thomson Reuters, Atlanta, GA (7/2018-3/2020)

Wrote blogs about tax and accounting, financial services, retirement, and fintech.

• Developed, edited, and implemented UX strategy for blogs, whitepapers, eBooks.

• Created web, social media, email campaigns, and thought leadership material.

• Developed marketing email campaigns and created editorial calendars.

• Interviewed SMEs for the purpose of creating content.

Healthcare Medicaid Content Analyst/Medicare Content Strategist - Anthem, Inc. (via TekSystems), Atlanta, GA (08/2017 – 03/2018)

• Managed demand gen copy, SEO, and UX to support Medicare and Medicaid.

• Uploaded pdfs into SharePoint CMS on the provider and member market sites.

• Managed content using Scrum, Jira, Content Management Systems, and Aprimo.

• Edited documents to meet compliance and state government Medicare requirement.

• Directed migration from SharePoint CMS to Oracle CMS.

• Project management experience, including Jira Scrums.

Senior Content Writer- IBM Digital Systems (via APC Services)

Atlanta, GA (09/2016 – 07/2018) Remote

• Managed IBM Financial services B2B website and Server product pages

• Developed content strategy, campaigns, copywriting, and SEO audits.

• Acted as a project manager utilizing Drupal, Agile, SharePoint, and Oracle.

• Lead CMS content migrations and managed editorial calendar.

• Wrote/edited case studies and infographics, implemented SEO for digital content.

Freelance Writer - Atlanta, GA (8/2010 – 2018)

• Managed copy projects and deadlines both independently and with extended teams.

• Created digital marketing/demand gen copy, content strategy, and social media ads.

• Audited content for customer experience and SEO.

•. Developed copy for banking services, retirement, and other financial services offerings.

Created over 30 video scripts for IBM Digital Production Services

o Provided creative production concepting and imagery recommendations for scripts.

o Organized and initiated interviews with SMEs to develop content for video scripts.

o Collaborated with marketing managers, animators, and sound production teams.

Developed new branding campaigns for several small/medium marketing boutiques

Senior Copywriter/Content Manager - Digitas, LLC – Atlanta, GA (7/2008 – 3/2010)

• Led copy, UX, and content strategy for ad campaigns and Web content for Delta Airlines.

• Managed team of junior designers and writers, team of 6.

• Developed social media and content strategy for Delta airlines campaigns.

• Published promotions, special travel sections, and blog for Delta Airlines.

Digital Content Manager - IBM – Atlanta, GA (7/2001 – 7/2008)

Managed industry pages for IBM in Financial, Healthcare, Women-Led business

• Developed content and UX strategy for Small and Medium Business Center.

• Directed and trained team of junior writers through two content system migrations.

• Analyzed user traffic and presented reports to the internal marketing managers.

• Created SEO strategies and assisted with CMS content migration.

EDUCATION

BA, English – Creative Writing - Minor in Philosophy, Georgia State University, Atlanta, GA

VOLUNTEERING

Developed Copy for the Roswell UMC website

Grant Writing for Dekalb School of the Arts

2023 - Wrote successful DOE grant application for $8K, enabling DSA to fund arts programs.

Contact this candidate