Social Media Financial Services

HEIDI JENKINS

Portfolio: heidijenkins.carbonmade.com

Email: *******@*****.***

Phone: 425-***-****

SENIOR COPYWRITER

Remitly (Financial services)

Nov. 2021 – Present

Copywriter for global finance remittance app, Remitly

Concept campaign creative for comarketing, lifecycle, upper funnel, out-of-home marketing, digital marketing channels, app and ASO, and audio scripts for radio and TV

Align with multiple translation services for print, digital, and audio translations

Review copy with legal to ensure compliance

Strategize and execute 360 global campaigns

Suggest content strategy and provide multiple options for content and CTR testing; adjusting copy to “champion” copy results that boost click rates

Develop templates and implementing across the marketing group

Represented creative team during transition, rollout, and training of new project management software

SENIOR COPYWRITER

Rad Power Bikes (Retail)

November 2021 – July 2022

Crafted content, editing and developing creative to promote Rad’s innovative ebikes

Curated Rad’s brand messaging, tone, and position in the ebike market

Wrote product descriptions for ebikes, accessories, and apparel

Managed an editorial calendar of social media, emails, blog posts, and more

Executed 360 creative campaigns, from strategic concept and pitch to publication

Wrote paid and digital media: podcast script, video script for social and TV, digital ads (static and animated), blogs, and social media across multiple platforms

Produced out-of-home campaigns, including billboards and transit signage

Aligned with influencers and media personnel to execute ebike reviews, social, and paid promotional pieces

Developed website content, utilizing U/X skills to execute the complete 2022 redesign of radpowerbikes.com

Wrote SEO short- and longform content target pieces

Served as company editor and proofreader

Created copy templates, collaborating with ecommerce teams to develop tools that aligned copy and website formatting

Enthusiastic participant of process conversations to help ensure a smooth creative flow

COPYWRITER MANAGER

World Vision USA (Non-Profit)

June 2020 – November 2021

Team leader to 4 – 6 copywriters

Acted as first manager in 3.5 years for the team, stepping in to be their sounding post, coach, and fellow creative to say, “take time to create – I’ll manage this for you.”

Initiated 1:1s, team meetings, fun gatherings with outside groups, campaign brainstorms, bi-weekly trainings on best market practices, and client explorations

Initiated new process to streamline copy review for faster and easier workflow

Created templates that educated writer, project manager, and client on current marketing practices, minimizing character counts and boosting click rates

Curated training on emails, paid and organic social, SEO, and U/X writing for optimal content discovery and less cost-per-click

Developed testing program to better determine CTR on all messaging and mediums

COPYWRITER

BECU (Financial Services)

February 2015 – June 2020

Wrote small- and large-scale campaigns for the nation’s fourth-largest credit union, utilizing best SEO, U/X and AP Style-formatting practices to optimize copy for print, email, owned, lifecycle, paid, social media, and out-of-home creative for the financial institution

Worked with database marketing and outside marketing firms to test paid media and email campaigns, writing and testing for click-rate optimization

Minimized characters with the initiation of templates across multiple channels – characters were greatly reduced after the implementation of character-count boxes system flagged copy that exceeded recommended counts

Ran quality checks and enacted proofreading protocols, resulting in fewer errors companywide

Proposed and created fun, personable blog and social content that tested well

COPYWRITER

Costco Wholesale (Financial Services)

October 2011 – February 2015

Wrote print and digital campaigns for B2B and B2C consumers, including local, national, and global audiences as the billion-dollar retailer’s sole copywriter

Wrote product descriptions for Costco.com, Costco warehouses, and packaging copy for Costco’s in-house brand, Kirkland Signature

Grew company’s Facebook social media audience from 115K to 1.3 million with my suggestions of a social calendar, social posts that did not directly advertise, and collaboration with an equally enthusiastic graphic designer that helped push Costco to a new digital age

Produced higher traffic for pharmacy, optical, deli and more using relatable, everyday language

Suggested sponsored blog content to align with Costco.com products, creating new advertising space for the Fortune 50 company

TECHNICAL WRITER AND GRAMMAR INSTRUCTOR

Costco Wholesale (Retail)

January 2007 – October 2011

Wrote manuals and forms, simplifying complex concepts into everyday language

Interviewed Subject Matter Experts (SMEs) to obtain information for business manuals

Wrote, edited, and taught hundreds of Costco employees a Business Writing series: Parts of Speech, Punctuation Part I and Punctuation Part II

Created and published pages to the company intranet

Developed and maintained a Business Writing SharePoint site

Worked with departments and individuals to shape, critique, and coach their writing skills

EDUCATION

2004

B.A., ENGLISH LITERATURE, Seattle Pacific University

Emphasis: Professional Writing

2004

B.A., COMMUNICATIONS & MEDIA STUDIES, Seattle Pacific University

3-time national rowing champion

VOLUNTEER WORK

National Ski Patrol, Alpine Patroller (Summit at Snoqualmie; Snoqualmie, Wash.)

PTSA Spelling Bee Chair

SKILLS

Marketing copywriting

Brand messaging

Content strategy and copy testing

Short- and long-form writing

Owned content writing

Paid channel writing

Social media writing

Email writing

Lifecycle marketing

Print marketing

Script copywriting: Radio, TV, Podcast, YouTube

App and ASO writing

Blog and newsletter writing

Packaging and product copy

Landing page copy; writing for U/X and writing for SEO

Proofreading and editing: AP Style and Chicago Manual of Style

Workplace software expertise: WordPress, SharePoint, Figma, Jira, Monday.com, Slack, Teams, Trello, Workamajig, ClickUp, Office Suite, Adobe; Google Docs

Technical writing

Self-starter

Relentlessly positive

Healthy sense of humor

Contact this candidate