Phone: 516-***-**** – Email: ad1cgz@r.postjobfree.com
Address: ** ********* *****, ********** ****, NY 11762
Account Director
jennifer restivo
Highlights of Qualifications
Accomplished senior/director level sales executive with experience in media and tech including CTV/OTT, digital (display, mobile, re-targeting), programmatic solutions (PG & PMP), 1st & 3rd party research, data platforms built to enable better viewing and advertising outcomes, branded content, as well as social media/influencer partnerships. Proudly developed key relationships across all media agencies and brands throughout sales career and that have led to business growth. Skilled at developing and executing customized sales proposals, presentations, and responses to RFPs, tailored to address unique client needs and maximize value. Exceptional multitasking abilities, thriving in fast-paced and dynamic environments while effectively managing multiple projects and priorities. Strong collaborative spirit with managing multi-level individuals in a variety of roles across internal teams to optimize campaign performance, identify upsell opportunities, and enhance client satisfaction.
Skills
PC & Mac Operating Systems, Salesforce, Microsoft Word, Excel, Power Point, DealMaker, VCI, Wide Orbit, Media Radar, Google, Outlook, Skype, MRI, Nielsen Data Research & Applications
Work Experience
Account Director, CTV Partnerships: FUTURE TODAY INC., New York, NY Mar ’23- Present
Sell Future Today's AVOD/CTV offerings and ad products to targeted clients across media agencies.
Build, maintain, and expand a robust pipeline of sales targets, leveraging existing relationships.
Contribute to programmatic advertising initiatives, with a desire to leverage and develop skills in this area.
Generate Revenue across High profile clients include Warner Bros Pictures, Gap/Old Navy, Clorox, Kohl’s, Peloton.
Senior Account Executive: REELZ, New York, NY Oct’08 – Mar’23
Pitched account business out of GROUPM, Publicis, Omnicom, PMX, Horizon, and Barter shops.
Increased 50% of the network’s business from 8-10 linear TV investment account groups.
Generated scatter business at marketplace pricing to add to network revenue portfolio.
Produced new business and integration opportunities through KPI initiatives.
Maintained long standing client/sales relationships over 14 years.
Navigated through company successfully growing from Sales Planner to SSE
Presented to top billing agencies to pitch new and grow existing business.
Strategically managed and mentored planner/assistant account teams in weekly business meetings.
Senior Media Buyer: Zenith Media, New York, NY Jan’05 – Aug ‘08
Negotiated rates and revenue for General Mills account.
Analyzed, purchased, and monitored ROI performance to ensure all deliverables were met.
Handled account maintenance such as allocations, makegoods, ADU weight and discrepancies.
Education
Bachelor of Arts - State University of New Paltz – New York – 2003
oSpecialization: Interpersonal Communication and Radio / TV