MELISA SIM SIEW HUI

PERMANENT ADDRESS

**, ***** ******,

Bandar Baru Permas Jaya,

***** ***** *****, *****,

Malaysia

Tel : +601*-***-****

Email : ad1c9g@r.postjobfree.com

PERSONAL PARTICULARS

Birthday : 8 November 1978

Gender : Female

Marital Status : Single

Nationality : Malaysian

EDUCATIONAL BACKGROUND

HIGHEST LEVEL

Level : Degree

Major : Public Relations

Name of Institution: Deakin University

Location : Geelong, Victoria, Australia

Graduation Date : November 2000

SECOND HIGHEST LEVEL

Level : Diploma

Major : Advertising

Name of Institution: LimKokWing Institute of Creative Technology (LICT) College Location : Petaling Jaya, Selangor, Malaysia

Graduation Date : November 1999

Level : Certificate (Pre-U/Foundation)

Major : Social Science based on American University Program (AUP) Name of Institution: Inti College

Location : Subang Jaya, Selangor, Malaysia

Graduation Date : August 1997

EMPLOYMENT HISTORY

WORK EXPERIENCE 1

Company Name : PHD Singapore

Position Title : Senior Media Buyer (Permanent Position) Specialization : Media Buying of Local Media

Industry : Local Media

Date Joined : Oct 2016 to Jun 2020

Work Description :

- Reports to Head of Buying

- In charge of in-depth client servicing, media vendors and creative agencies relationship.

- In charge of day-to-day buying implementation of offline media.

- In charge of billings after campaigns are completed and coordinating/working closely with Finance Department.

- In charge of localized relevant reports for client and as well as synchronization of regional reports with regional offices for client and internal reporting. (when required)

- Half-yearly/annual competitive review for selected accounts.

- Assist in pitching for new accounts.

Accounts handled include Far East Organization (Sg), SIA (Sg), Ferrero (Sg & regional coordination/reporting), LG, (Sg), Volkswagen & Porsche (Sg), 3M (Sg & regional coordination/reporting).

WORK EXPERIENCE 2

Company Name : ZenithOptimedia Singapore / Performics Singapore Position Title : Senior Media Buyer (Permanent Position) Specialization : Media Buying of Local Media

Industry : Local Media

Date Joined : Aug 2013 to Jul 2016

Work Description :

- Reports to Team Director

- In charge of client servicing, media vendors and creative agencies relationship.

- In charge of day-to-day buying implementation of offline media.

- In charge of billings after campaigns are completed and coordinating with Finance Department.

- In charge of localized relevant reports for client and as well as synchronization of regional reports with regional offices for client and internal reporting. (when required)

- Half-yearly/annual competitive review for selected accounts.

- Assist in pitching for new accounts.

Accounts handled include DBS (Sg), UOB (Sg), Maybank, Kim Eng, Etiqa (Sg), Aspial Group (Sg), The Hour Glass (Sg), Puma (Sg).

WORK EXPERIENCE 3

Company Name : Mediacom Singapore

Position Title : Media Planner (Permanent Position) Specialization : Media Planning of Local Media

Industry : Local Media

Date Joined : March 2011

Date Left : July 2012

Work Description :

- Reports to Senior Manager

- In charge of client servicing, media vendors and creative agencies relationship.

- In charge of client’s media advertising planning budget and strategy.

- In charge of localized relevant reports for client and as well as synchronization of regional reports with regional offices for client and internal reporting. (when required)

- Half-yearly/annual competitive review for selected accounts.

- Assist in pitching for new accounts.

Accounts handled include Shell (Sg), Volkswagen (Sg), Akzo Nobel (Sg), Carrefour, National Heritage Board (Sg).

Notable Achievement:

Winner for Ear Award 2011 for Volkswagen – Tiguan in award by Mediacorp Radio Singapore 2012. Winner of Best Use of Television for Volkswagen – Onto the Treasure Trails in Singapore Media Awards 2012

WORK EXPERIENCE 4

Company Name : Asia City Publishing (Singapore) Pte Ltd Position Title : Senior Sales Executive

Specialization : Providing media solution and consultation Industry : Local Media Publishing

Date Joined : December 2010

Date Left : February 2011

Work Description :

- Reports to Sales Director

- Specializes in providing media solutions and consultation to advertisers for their branding, services and product marketing.

WORK EXPERIENCE 5

Company Name : Mediacom Singapore

Position Title : Media Executive (Contract Position) Specialization : Media Buying of Local Media

Industry : Local Media

Date Joined : August 2009

Date Left : August 2010

Work Description :

- Reports to Senior Buying Manager

- In charge of day-to-day buying implementation of offline media. Assist with planning as well.

- In charge of both media vendors and creative agencies relationship on daily coordination of bookings in terms of material submissions and deadline extension.

- In charge of billings after campaigns are completed and coordinating with Finance Department.

- Assist in pitching for new accounts.

Accounts handled include Dell (Sg), Audi (Sg), Akzo Nobel (Sg), Carrefour, National Heritage Board

(Sg).

WORK EXPERIENCE 6

Company Name : OMD Singapore

Position Title : Media Executive (Permanent Position) Specialization : Media Buying of Local Media

Industry : Local Media

Date Joined : August 2005

Date Left : August 2008

Work Description :

- Reports to Strategic Planning Director

- In charge of day-to-day buying implementation of offline media. Assist with planning as well.

- In charge of both media vendors and creative agencies relationship on daily coordination of bookings in terms of material submissions and deadline extension.

- In charge of billings after campaigns are completed and coordinating with Finance Department.

- Generates monthly competitive advertising expenditure (adex) for selected accounts.

- Half-yearly/annual competitive review for selected accounts.

- Accounts handled include Standard Chartered Bank (Sg), Emirates (Sg), and Eu Yang Sang International, Buena Vista International (Sg), Millennium and Copthorne Hotel Group (Sg), Far East Organization(Sg), Sandisk(Sg), Raffles Medical Group (Sg) and Malaysian Dairy Industries - MDI

(Sg).

Notable Achievement:

Being involved in the Singapore Chartered Marathon media strategy, planning and buying implementation for 4 years.

Winner of Best Magazine Campaign of the Year – the movie “Chicken Little” for Buena Vista International in Singapore Advertising Hall of Fame 2006. WORK EXPERIENCE 7

Company Name : Mediaplus (Malaysia) Sdn. Bhd.

Position Title : Media Executive (Permanent Position) Specialization : Media Buying of Regional Media

Industry : Media Representation

Date Joined : February 2003

Date Left : May 2005

Work Description :

- Reports to Media Manager

- In-charge of sourcing for new media in respective countries represented by agency.

- In charge of negotiating with new media vendors for rates and commission percentage.

- In-charge of coordinating with existing media vendors on daily inquiries/bookings/proposals and also working closely with creative agencies for overseas material submissions.

- In charge of implementation of rate cards from various media into standardized fact-sheet as sales tool.

- In charge of billings after campaigns are completed and coordinating with Finance Department.

- Accounts handled include Malaysian Tourism Promotional Board (MTPB), Malaysian Airlines (MAS) and various other local businesses with regional investments. Notable Achievement:

Being involved with the negotiation of representation of News Corporation publications (Australian titles) for Malaysia and regionally.

SKILLS AND STRENGTHS

IT RELATED SKILLS

MS Excel : Advanced

MS Word : Advanced

MS Powerpoint : Advanced

LANGUAGES

English : Spoken(Excellent), Written(Excellent)

Bahasa Malaysia : Spoken(Excellent), Written(Good) Chinese(Mandarin) : Spoken(Excellent)

OTHER LANGUAGES(Spoken):

Major Chinese dialects i.e., Teochew, Cantonese

SUPPLEMENTARY

Willing to Travel : High

Willing to be Relocated : Yes

Driving Licence : No

Availability : Immediate

Contact this candidate