Professional Work Marketing Manager

Alleric Ramdeen Kalicharan

Head of Marketing

076-***-**** ad1bvx@r.postjobfree.com Gauteng Results-Oriented, Efficient Head of Marketing with 7 Years of Marketing experience with an excellent eye for design, understanding of the potential audience, In Design and a high level of literacy, and can create engaging communications that incite action. Exemplary analytical, implementation of strategy and communication skills including relationship-building skills and build mutually beneficial relationships. Works well under pressure and multitasks to achieve goals with tight deadlines.

Personal Details:

Name: Alleric Ramdeen

Surname: Kalicharan

Cellphone number: 076*******

Email: ad1bvx@r.postjobfree.com

Address: Kyalami Hills Complex, Midrand, Johannesburg Education

St Dominic’s School 2016

Grade 12-5 Distinctions

Imm Graduate School of Marketing 2017-2019

Bachelor Of Commerce in Marketing and Management Science- Cum Laude Pass

Imm Graduate School of Marketing 2020-2021

Bachelor Of Philosophy Honours in Marketing Management- Cum Laude Pass

Dut -Durban University of Technology 2017-1 Year Graphic Design -Short Course

Mancosa- Master of Business Administration- 2023

MASA-Marketing Association of South Africa -2023 Work Experience

Head of marketing Samsung May 2023-Present

Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Prepare and manage monthly, quarterly, and annual budgets for the Marketing department Set, monitor, and report on team goals.

Design with agency on branding, positioning, and pricing strategies

Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

Analyse consumer behaviour and determine customer personas.

Identify opportunities to reach new market segments and expand market share.

Craft quarterly and annual hiring plans

Monitor competition (acquisitions, pricing changes and new products and features)

Coordinate sales and marketing efforts to boost brand awareness.

Participate in the quarterly and annual planning of company objectives.

Manage the marketing activities per region.

Implement strategy and optimize.

Manage and approve all content and design work.

Stakeholder and Communications/Marketing Manager Growth-Ten September 2022-May 2023

Drafting an annual marketing promotion plan.

Keeping good record of approved annual marketing expense budget and report status monthly to the head of department.

Executing product and services communication (launches, campaigns, etc.).

Planning and implementing advertising publications, press releases, adverts, web placements, social media channels like for example face book, YouTube Instagram etc. Responsible for conceptual design and execution of innovative display models and/or promotional items to be used for trade shows and other events.

Providing in-house artwork (for print) and multimedia generation. Working closely with Designers to make marketing collateral (brochures, event invitations, multimedia, such as videos) where relevant.

Identifying and discussing relevance of all events that can serve as promotional platforms. Managing, organizing, and attending all events.

Requesting quotes from suppliers, getting approval from management for procurement, receiving orders, and process invoices and payments. Managing hospitality events as a customer service & promotion tool.

Proposing and contributing to product communication plan and communication initiatives (including web communication).

Maintaining the company's corporate image and identity in alignment with the communication department.

Maintaining the alignment with the Branding policy for all marketing as per education guidelines.

Compiling and keeping the marketing budget up to date. Ordering all company business cards.

Ensuring all contractual obligations are met, trade show agreements and other, in line with the company’s legal requirements.

Group Brand and Marketing Account Manager Aumcore Group Nov 2019-Present

Samsung-South Korea

Balwin properties

Coca Cola

Cartier

Define and communicate marketing event services in the region including preparation, planning, and execution of client-facing events in the market.

Closely monitor campaign pacing throughout the month/life of the campaign to ensure impression/spend levels are being achieved across all campaigns.

Planning and executing of special events including shop grand openings, participation, chamber events, etc

Manage marketing and branding objectives.

Proactively manage account working budget & sell-out budgets, according to brand priorities.

Manage budget & execution of the Account Marketing Plans with Sales.

Coordinate with Sales and Retail to deliver key concepts, on-time at customer level.

Manage content creation and social media pages for all companies. Preparing product launches and events.

Be the primary point of contact for all assigned clients.

Lead and coordinate the delivery of BTL/ATL/Digital projects.

Manage timesheets.

Creating briefs and allocating to the correct person in the dedicated team.

Create recons from chase on hours remaining.

Group Marketing Manager Mr Price Group Jan 2018-Nov 2021 Mr Price Apparel-538

stores Mr Price Sport-

136 stores Mr price

Home-183

stores 857

In charge of overall management of the marketing Side of the company. Market Analysis. Preparing newsletters and press releases.

Track performance of campaigns and Market research.

Developed brand and marketing Strategies and Developed new strategies to capitalize on opportunities, meet company goals, and Increase Company’s growth.

Managed sponsorships and events and all POS display for the brands for campaigns.

Supervised local personnel and explained the company's best practices and protocols to follow to optimize the productivity of the marketing department.

Developed and worked with design team and marketing agencies to produce seasonal marketing plans and content.

Managed PR and Influencer Marketing and promotions.

Managed all websites, social media marketing and SEO, SEM and managed advertising, publications, signboards etc

Managed Budget and reporting

Group Brand Marketing Co-Ordinator Mr Price Group Feb 2017-Jan 2018

Helped the marketing director with presentations Submitted weekly ideas on expanding the business' reach.

Assisted in the company's events.

Dealt directly with external marketing agencies. Content creation and development of marketing products: coordinating all promotional items, corporate gifts, printing, and branding collateral by liaising with suppliers.

Assist with design of marketing material POS and displays.

Monthly reporting and compiling branding strategy and advertising plans. Awards

Mr Price Group

Best Brand strategist

Content expert

Ux Specialist

Leadership Maniac

Skills

Creativity

Public Speaking

Excellent Leadership Skills

Excellent communication and listening skills.

High level of personal integrity

Project Management

Event planning and co-ordination

Ability to adapt and work with different cultures and adjust to tight deadlines Data management with the ability to make decisions. Software programs

Adobe Creative suite

Photoshop

Illustrator

InDesign

Premiere Pro.

Microsoft suite

Chase

All social media platforms

CRM systems

Thank you for taking the time to review my resume. I truly believe that my experience and education would make me an asset for your organization. I’m particularly excited about the opportunity to learn more about the company and how I can contribute and improve the company.

Thank you

Alleric Kalicharan

Contact this candidate