HEATHER (JOY) ALI, CSMR

**** ****** ****** ***

Raleigh, NC 27603

984-***-****

ad1buc@r.postjobfree.com

PROFESSIONAL SUMMARY

Results-driven Recruiting leader skilled in sourcing and recruiting highly specialized, niche candidates. Holds AIRS certification as a Certified Social Media Recruiter and Meta certifications as a Meta Certified Digital Marketing Associate, Meta Certified Creative Strategy Professional, and a Meta Certified Community Manager. Proficient in LinkedIn Recruiter and analytics. Trusted for superior candidate and client service. Collaborates to secure exceptional candidates for challenging positions. Skilled in HR system configuration and process adherence. Excels in operational tracking, reporting, and resource allocation. Designs and implements recruiting SOPs, mentors new hires, and fosters their development.

SKILLS

Recruiting Operational Management

AIRS Certified Social Media Recruiter

Meta Community Manager Certification

Expertise in configuration of ATS &

HRIS Technologies (Jobvite, JazzHR,

Workday, Paylocity)

Specialist in the design, management

& execution of corporate social and

media Recruiting strategy

Meta Digital Marketing Associate

Certification

Meta Creative Strategy Professional

Certification

Data-driven mentality with expertise

in the design, tracking & reporting of

metrics & Organizational Planning

Traditional, Digital & Creative

Candidate Pool Development

EXPERIENCE

Triage Partners (Remote) Raleigh, NC

Recruitment Marketing Manager/Digital Sourcer August 2023-Present

Develop, design, and refine recruitment marketing campaigns across a variety of channels to fill both traditional and niche, difficult-to-fill positions through effective recruiting, networking and guerrilla sourcing techniques, including strategic use of job boards, paid ad campaigns, email marketing campaigns, social media and new media recruitment initiatives (Facebook marketing and sourcing, Facebook groups management and Facebook paid/booster job ads, Reddit and Quora strategic sourcing, Snap for Business campaigns,YouTube Careers Playlist, Instagram engagement), and out-of-home ad 2

campaigns (collaborations with universities and trade schools, community centers and paid advertising opportunities in difficult local markets, as well as vehicle display employment ad campaigns on company fleet vehicles), dramatically decreasing time-to- fill rates by almost 40% and decreasing cost-per-hire by an average of 37%;

Continuously identify strategies to proactively source passive candidates and create effective pipelines for anticipated backfill employment needs, decreasing time-to-fill rates for the replacement of niche contractors by 23%;

Create effective job descriptions that clearly define the scope, responsibilities, and qualifications required for each employment requisition, increasing application rates by 16% within my first 60 days of employment;

Manage the creation of new requisitions in applicant tracking system and manage recruiters' requisition statuses (open/closed/pending);

Proactively manage a team of 3 full-time corporate recruiters, ensuring that they are consistently applying the appropriate steps in candidate and requisition workflows to allow for transparency and accurate reporting on ATS workflow activities, efficiencies and KPIs;

Collaborate with the recruiting team as the subject matter expert for recruiting to identify and report common trends impacting our competitive viability in emerging or resistant markets or industries;

Leverage the strategic use of recruitment marketing analytics to boost campaign performance and guarantee a reliable pool of qualified candidates;

Manage the creation, daily tracking and reporting of all other Talent Acquisition metrics, including requisition distribution, time-to-fill, source efficiency, intelligence messaging, and recruiter performance;

Skillfully manage allocated budget to achieve top-of-funnel objectives for all designated employee sectors;

Continuously track industry trends, competitor activities, and best practices to ensure our strategies remain progressive and pertinent;

Assist Director of HR with implementations and enhancements for new and existing systems, including the ATS, HRIS, and CRM platforms;

Manage all social media and other candidate-facing resources used for recruiting and employer branding, including Linkedin, Facebook, Instagram, and Glassdoor;

Increased employer brand/recruiting engagement on Facebook by over 5,000% by initiating the implementation of real-time content management and response, resulting in a steady pipeline of social media applications for difficult-to-fill requisitions in emerging markets;.

Designed and published a digital repository or ‘Knowledge Library’ containing 23 self- authored employee training documents and assets, including flyers, handbooks, pamphlets and scripts used to assist recruiters with overcoming common objections;

Lead the implementation and configuration of the HubSpot CRM platform, creating complex recruiting/candidate marketing campaigns, including email job updates subscription list, referral bonus program email campaigns, recruiting blog posts, and employment landing pages, resulting in a 22% increase in the number of job applicants and a 16% increase in the number of Field Services hires; 3

Decreased overall time-to-fill rates on all active requisitions by an average of 37%;

Analyze compensation across the board for all company positions, including the review and recommendation of job levels and base pay as well as variable pay consisting of commissions and bonus payouts;

Provide quality and organizational excellence by leading cross-functional quality and process improvement initiatives;

Leads and applies employee engagement surveys, analytics, and insights toward organizational growth and transformation.

Living Arts College Raleigh, NC

Director of Medical Career Services/Medical Admissions March 2011-August 2013

Grew and maintained my lead base via social media outreach, email campaigns and other creative marketing efforts, resulting in a 60% conversion of applications to enrollments;

Presented the college and its medical programs to prospective students and families, maintaining a pipeline of at least 30 students per quarter;

Follow up with students for any inquiries through direct meetings, live chat, phone calls and email;

Analyze the applications of prospective students based on standard admission policies;

Interview students to understand their objectives and background;

Convert 60% of student applications to enrollments;

Provide assistance to the students to complete required enrollment forms;

Worked and collaborated productively with internal departments, including Financial Aid, Student Services, and the Registrar, to address barriers threatening to disrupt an applicant’s enrollment;

Assisted new students though orientation;

Directly impacted retention by mentoring and advising students throughout their education;

Designed a successful email-based referral program;

Managed social media, including the creation of social media content calendars, and marketing of medical arts course offerings;

Provided career advisement including resume preparation, interview skills, job search assistance, and professional development;

Established relationships with medical community to create externship and job opportunities for medical arts students;

Maintained a 100% appointment show rate and a 92% close rate;

Daily reporting of activity in compliance with accreditation standards. Crabtree Chiropractic Center, PA Raleigh, NC

Director of Development October 2008-January 2011

Strategy and implementation for developing a healthy community wherein suffering people recover and flourish through wellness education, chiropractic adjustments, auricular acupuncture and therapeutic massage;

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Developed and executed corporate strategies to add services and continuously surpass excellence in the standard of care for the benefit of patients;

Produced & managed print and internet marketing, web presence and design;

Researched and wrote blog posts, web content, & articles related to chiropractic care &

acupuncture in a meaningful & interesting manner;

Curated original front page daily click-through content on company website, including doctor schedules and quote of the day for over a year;

Assisted CEO in curating and designing content for Chiropractor training course and consulting side venture;

Increased new patient visits by 40% in 6 months via Web 2.0 and social media networking initiatives;

Reduced advertising costs from $6,000 monthly to $500 monthly, directly impacting the company’s bottom line;

Managed IT and technology;

Integrated online scheduling application to replace outdated Excel spreadsheet previously used for appointment management;

Redesigned and optimized company website with proper keywords, tags and other optimization protocol;

Created and launched Web 2.0 marketing integration via social media, SEO, blogging & press releases;

Increased organic search engine rankings by 80%;

Planned, advertised, executed and analyzed promotional events & outcomes;

Developed new concepts for additional revenue streams branching out from the chiropractic business cycle;

Successfully monetized the commercialization of company meeting space;

Responsible for recruitment and hiring of chiropractic staff and physicians, with a 100% track record for meeting hiring deadlines and requirements;

Served as liaison and “go to” officer for legal compliance issues;

Advisor to CEO regarding compliance, technology, recruiting best practices, marketing and revenue cycle development.

Heather Ali & Associates, Inc. Cary, NC

CEO & Retained Physician Search/Executive Healthcare Recruiter October 2008-August 2023

Boutique niche physician and executive healthcare recruiting and consulting firm specializing in strategic physician search, healthcare technology governance and Board services;

Expertise included start-up recruitment, Board charter and retained search services for healthcare, pharmaceutical & biotech clients, including clinical operations, engineering & sales, start-up & emerging growth consulting, marketing and Web 2.0 initiatives and public relations consulting;

Served as Consultant Director of Recruiting for finance start-up, Sageworks, to plan, establish, hire, and supervise an internal corporate recruiting department comprised of 4 full-time recruiters;

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Conducted full cycle recruitment of medical providers, including negotiating fees and building a provider network;

Assembled and reviewed over 1200 contracts using DocuSign;

Guided 1228 new medical providers through the compensation & pension credentialing process;

Managed high-volume cold calling, and successfully recruited 2522 candidates;

Evaluated over 3500 resumes and interviewed 2875+ candidates for potential roles with client healthcare companies;

Secured and processed 2,125 employment contracts with hospitals & healthcare systems across the United States.

Professional Personnel Consultants, Inc. Cary, NC

Director of Medical Recruiting April 2004-July 2006

Recruited 376 candidates by leveraging multiple tools, including media ads, LinkedIn, Glassdoor, ZipRecruiter, and Facebook;

Screened and presented 200+ candidates to 47 hiring managers, medical directors, and relevant staff members;

Evaluated 250+ background checks, references, and certification reviews, increasing hiring efficiency by 34%;

Developed relationships with 3 medical schools and attended 18 career fairs events, increasing candidate numbers by 28%;

Conducted cold calls to passive candidates, physicians, and hospitals seeking candidates for open positions.

EDUCATION

B.S. Communicative Disorders, 1999

Armstrong Atlantic State University

CERTIFICATIONS

AIRS Social Media Recruiter (CSMR) Certification

Meta Digital Marketing Associate Certification

Meta Creative Strategy Professional Certification

Meta Community Manager Certification

Google AdWords Certification

NC Board of Chiropractors, Chiropractic X-ray Technician, 2010-2012

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