Corey Patterson Phillips

*** ***** **** **** • Lawrenceville, GA 30045

ad1brt@r.postjobfree.com • 678-***-****

Experience

Epsilon (formerly Conversant Media, formerly Mediaplex Inc.)

Manager Campaign Operations 03/22 - Present

Lead Campaign Operations Manager 04/16 – 03/22

Senior Campaign Operations Manager 07/13 – 04/16

Senior Product Solutions Specialist 05/11 – 07/13

05/11 – Present ~ Atlanta, GA - New York, NY

Effectively manage a team of 6-10 Campaign Operations Managers by monitoring their skills, knowledge development and involving in necessary processes and projects to allow them to increase their leadership skills

Demonstrate ability to determine workarounds and alternative solutions to execute tickets based on client needs

Engage cross teams to define or redefine processes that impact launches or allows COMs to work more efficiently and provide assistance to cross teams as needed to resolve issues or provide insight into implementation capabilities

Examine system features and capabilities and engage product and engineering teams to drive improvements needed

Extensive knowledge of configuration requirements surrounding Ad serving, E-Mail Marketing and Online Campaign Performance, Analytic Reporting, and Direct Online Media Buys.

Extensive knowledge of Online Publishing tools and ability to provide incoming assistance for customers.

Extensive knowledge of Performance Tracker (Keyword), Geo-Targeting, Site Optimization, Data/Creative Performance, Behavioral Targeting and Natural Search

Extensive knowledge of various 3rd party ad serving tags and configuration.

Demonstrated ability to manage client requests through professional written and oral communication with 1st level telephone and email response for clients.

Training Agencies and Publishers on Ad serving, Trafficking, Reporting, Media Planning/Buying and Email Tools

Development and Configuration of Rich Media creative units to meet client reporting requirements and hands on troubleshooting.

Follow-through and resolution of complex technical issues.

Advertising/email/marketing/software technical support.

Extensive knowledge and practical use of Analytic Reporting, Log files, and Data Feeds.

Support Account Management, Media Delivery, Campaign Operations and Sales teams with creative uploads into various ad serving systems and Update and maintain existing campaigns.

Understand our ad serving systems and answer questions from internal teams, the clients themselves or operations that involve an intricate knowledge of technology or system behavior.

Work with product management/development to provide product enhancement recommendations and test new versions.

Troubleshoot creative-related issues that arise during implementation or during live campaigns. Also work with the Engineering and Quality Assurance teams to research complex technical issues.

Set-up, manage and QA new campaigns for new and existing clients.

Assist Account Management in developing sustainable launch strategies.

Named Mediaplex employee of the Quarter (3rd Quarter 2006)

Named Technical Services employee of the Quarter (2nd Quarter 2006)

Comcast Interactive Media - Fandango

Senior Traffic Coordinator

04/10 – 10/10 ~ New York, NY

Use of Dart for Publishers (DFP) ad serving system to traffic and test creative and tags to schedule and target ad campaigns and provide reporting.

Work with 3rd Party vendors to deliver ad creative efficiently for booked advertising campaigns/

Use internal workflow systems to communicate with Ad Sales department and facilitate campaign launches.

Interaction and coordination with Marketing as well as outside clients and vendors to ensure flawless advertising product executions.

Ongoing quality assurance support for advertising campaign launches

Provide weekly and/or monthly reports to clients on progress of booked campaigns and optimize accordingly to ensure complete delivery.

Oberon Media

Advertising Operations Specialist

01/09 – 12/09 ~ New York, NY

Responsible for the implementation and testing of new media placements in DoubleClick (DFP) Ad Server, Sales Manager (DSM), Advertizing Exchange (ADX), Adsense and Ad Tag Utility.

Work with cross-functional teams to ensure and facilitate project deadlines and deliverables including Ad Sales and Ad Development to provide campaign suggestions and meet client satisfaction.

Responsible for troubleshooting and resolving issues with game center sites and client creatives.

Provide weekly and/or monthly reports to clients on progress of booked campaigns and optimize accordingly to ensure complete delivery.

Traffic multiple creative elements for various campaigns.

Vibrant Media

Partner Operations Manager

05/07 – 10/08 ~ New York, NY

Liaise between clients and internal teams to manage product implementation throughout account lifecycle and manage expectations on performance and delivery of product by complete optimization.

Creation of tags to serve contextual and display banner advertising.

Serve as the primary point of contact for technical support and oversee timely and complete resolution of technical issues.

Assist in the development and implementation of strategy and direction.

Assist in the creation of client demos, beta testing and technical discussions of product features, requirements and infrastructure.

Universal McCann

Online Media Planner

01/07 – 05/07 ~ New York, NY

Manage the online marketing strategy and media placement for clients.

Develops recommendation of media with specifics of impressions, negotiated rates, placement, units, and timing.

Send RFP’s to publishers using DART.

Conduct research to identify ideal media placement for the target audience.

Negotiate and traffic the on-line media advertising content for clients in coordination with Trafficking team.

Assist in the development and implementation of strategy and direction.

Manage the scheduling, posting, tracking advertising and compiling weekly performance reports.

Receive and process invoices from publishers for payment.

Develop post campaign analysis for clients.

Education

Bachelor of Science in Information Technology - Rochester Institute of Technology, 1997 - 2002.

Technical Skills

15+ Years experience using: Mediaplex MOJO Product Suite, Doubleclick DART, Atlas, Adtech, Zedo, Open Adstream, Salesforce, Windows OS, Mac OS, Linux, XML, Palm OS, SQL, ASP, JavaScript, HTML, DHTML, Microsoft Office Suite, Adobe Product Suite, Salesforce, JIRA, Pangea

Certifications

CompTIA I-NET+ Certification

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