Brian Longe

La Vista, NE ***** 402-***-**** ad1bhp@r.postjobfree.com

Digital Marketing Manager

Highly skilled and innovative digital sales and marketing professional with a long history of success managing teams. Results-oriented leader with exceptional data analysis and reporting skills, including financial analysis, budgeting, evaluating ROI, SaaS, B2B & B2C marketing, and product management. Detail-oriented professional focused on optimizing performance through effective social media marketing strategies. Customer focused to improve the customer experience for both external clients as well as internal team members.

Areas of Expertise

Team Leadership Growth Marketing Lead Generation SEM/SEO Data Analysis Event Management Account Based Marketing Communications Strategic Planning Vendor Management Customer Success

Product Management Social Media Marketing and Management Marketing Consultant B2B B2C

Key Accomplishments

·Drive Middle of Funnel leads to Sales targeting Directors and C-Suite decision makers.

·Increased revenues from digital sources by 361% in 18 months.

·Created a plan to evaluate and optimize social media marketing efforts.

·Educate and train managers on how to effectively utilize Google Analytics for market positioning.

Professional Experience

West Corporation— Mosaicx 5/2022 - 6/2023

Senior Marketing Communications Manager

Manages the middle of the funnel driving Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) using third-party data to influence decision makers that have shown interest in our technology.

·Collaborated with sales team to identify conferences that offer speaking opportunities and sponsorships to help introduce our company.

·Partnered with Frost and Sullivan in creating a series of webinars and white papers that educate potential customers about conversational AI and how it can help their overall customer experience.

·Worked with the Go to Market team utilizing Gartner data to position ourselves for customers to select our company to partner with.

·Created Marketing campaigns in Hubspot and Salesforce to help engage and track potential leads.

·Leveraged data from ZoomInfo and 6Sense to target and engage potential customers.

·Created purchase orders and received invoices to keep accounting accurate.

·Developed an ABM (Account Based Marketing) program to deliver to sales prospects that were in the sales funnel.

·Utilized social media to help move clients through the sales funnel.

Edwards Auto Group 11/2019 - 5/2022

Digital Marketing Director

Managed all aspects of digital media marketing for 12 different websites, which included 14 manufacturers and 30 social marketing media outlets. Served as department head for the service business development center to increase service traffic.

·Customer Success Management, 7 business units working as independent companies under one group to ensure all programs, marketing, sales and operations are successful.

·Performed A/B testing to identify best practices Identify and analyze all third-party vendors to engage our clients in a digital format.

·Visualized, created, and implemented sales training programs for new staff.

·Conceptualized marketing strategies to engage future customers.

·Performed various vendor management activities, including vetting and due diligence for third-party vendors, negotiation, and contact management.

·Kept abreast of new online trends in automobile purchasing and social media marketing.

·Worked with individual stores to maximize our online branding and sales opportunities.

·Interpreted Google Analytics to maximize our online SEM and social media spend.

·Created Omni Channel Marketing programs to reach customers where they are in their car buying process which includes OTT, Geofencing, QR codes, SEM and SEO programs.

·Coached and mentored team members to improve individual performance.

·Led, managed, and motivated diverse teams, including sales and promotions teams.

Thryv 2/2017 - 11/2019

Business Manager

Provided client-focused management of market and account assignments to increase revenue. Generated new leads using innovative technology for clients by utilizing a variety of digital and print products, including email and text marketing, SEO/SEM, Digital Brand Awareness campaigns, Customer Relationship Management (CRM), Omni Channel Marketing, proprietary programs, Facebook Advertising, and print phone books.

·Developed new business opportunities through cold and warm calling.

·Customer Success Manager for small businesses focusing on growth.

·Trained and mentored new employees.

·Conducted training courses for existing employees on best practices.

·Developed strategy to assist clients in increasing revenues.

Bellevue University 9/2015 - 1/2017

Adjunct Professor

Educated students in the Master of Science Organizational Performance (MSOP) Program. Led instruction and coached students to facilitate learning.

·Designed, developed, and implemented curriculum for graduate students enrolled in the MSOP program.

·Conducted ad hoc need assessments based on student feedback.

·Evaluated performance of student work.

·Taught courses, including Coaching and Mentoring for High Performance, Leading Organizational Change, and Organizational Design.

Education

Master’s in Business Administration

Bellevue University, Bellevue, NE

Bachelor of Science in Education

University of Nebraska, Lincoln, NE

Contact this candidate