Customer Service/ Sales Manager/Merchandiser

AH ARNOLD HERNANDEZ

626-***-**** E: ad1b1f@r.postjobfree.com

**** ******** **., ** *****, California 91732

PROFESSIONAL

SUMMARY

Goal-oriented Regional Sales Manager with a pleasant personality and a tenacity that knows no restrictions. A dedicated team player considered highly ambitious with outstanding leadership and relationship-building skills. SKILLS Skilled in Word, Excel & PowerPoint

Problem Solving

Sales

SPINS Data & Analysis

Strong verbal & written

communication

Meeting Deadlines

Merchandising

Customer training

Project management

Bilingual

Building Effective Relationships

Team Leadership & Supervisory Skills

Self-motivated

Marketing

Customer Service

WORK HISTORY EXECUTIVE DIRECTOR 03/2019 to CURRENT Modern Image Marketing LLC EL MONTE, United States Partnered with a colleague in March 2019 to create Modern Image Marketing LLC

Focused on developing innovative and trending start -up companies on all levels with effective marketing and strategic planning to secure placement into distribution and retail chains

Implemented strategic team plan, clarified roles of partners and introduced simple yet effective processes to ensure quality within the company Incorporated business development initiatives to attract new clients and boost profitability

Negotiated new annual contracts with retail accounts on clients behalf to achieve product placement and prime pricing

Established new customer service and problem resolution processes to improve client satisfaction

Completed all new item paperwork for distributor and retail accounts including promotional calendars, planned demand forecast and demo programs for all clients

Created an in store demo team to educate customers, retail leadership and employees while boosting sales on all products we represent Gathered, analyzed and compiled data into reports to be distributed to appropriate personnel

ACCOUNT MANAGER 11/2018 to 02/2019

United Natural Foods Inc Los Angeles, CA

Knowledge of constant developing trends to find innovative products to present to account directors and buyers and offer the ability to gain "First to Market" advantage

Developed & maintained long-term relationships by increasing sales, category reviews, follow through on all task, effective credits program and gaining trust of all accounts

Analyzed sales reports and created specific demographic strategies to drive sales

Built client relationships by being present in all new item presentation meetings. Assisted as the liaison between retail accounts and vendors to assure all transactions were fully satisfied

Assisted local clients and start-up vendors achieve business opportunities by presenting these products to account directors as well as department buyers for new innovative brands with first to market advantage Developed quarterly product knowledge educational programs with recently accepted vendors for all management employees in order to educate and fulfill customers questions on new items and ongoing customer service expectations

Set up of all new items in UNFI's Moreno Valley warehouse Delivered custom reports for any updating requirements such as package or size changes, price changes as well as all out of stock notifications Responsible for highest volume gourmet retail account in Southern California while helping generate over a million dollars in revenue in YTD sales

Submitted a monthly sales analysis report with complete breakdown for 27 retail locations. Reports were based off of category sections so to determine successful product mix as well as areas needing improvement WESTERN TERRITORY SALES MANAGER 02/2017 to 07/2018 Heavenly Organics Longmont, CO

Planned & led corporate meetings with department buyers with natural & mass market headquarter accounts for new products presentation as well as promotional planning to achieve maximum sales opportunities Developed PowerPoint sales presentations for new item presentations Built strong relationships with category buyers at Sprouts and Whole Foods accounts to achieve new item placements & successfully negotiate private label contracts

Attended food trade shows including UNFI, Fancy Food, Expo West, Sprouts Fest & CHFA show in Canada

Met with Distributor buyers to negotiate and finalize product sales, service issues as well as future promotional planning and forecasting Identified and analyzed key competitors and related products Conducted quarterly meetings with sales team in the Western territory for educational training and updates

Analyzed data reports for management & sales team

SALES REPRESENTATIVE 10/2006 to 02/2017

Dan Mullen & Associates Los Angeles, CA.

Established new customer accounts through perseverance, dedicated commitment and exceptional customer service

Demonstrated products and educated attendees at retail locations and community events

Immediately addressed issues with all retail accounts Submitted and processed all retail orders to distribution Visited clients on-site to give benefit-oriented sales presentations Educated management, employees and customers about the brands to incite excitement about the company's mission and values Achieved strong eye level presence at retail accounts by leading and assisting merchandising teams in new store openings and remodels WESTERN TERRITORY SALES MANAGER 10/2004 to 10/2006 Annie's Homegrown Naturals Napa, CA.

Worked directly with headquarters buyers and retail managers to achieve new item placements

Managed customer-specific business plans to drive assigned sales and profit goals

Conducted and assisted with specialty and table top shows including UNFI, Kehe, Fancy Food and Expo West

Assisted with headquarters calls at Kehe and UNFI to discuss and finalize sales, distribution issues, and promotion planning for the year Influencing cross functional areas including marketing, supply chain, consumer marketing, business management and retail sales Implemented sales strategies which resulted in growth of customer and consumer base

Achieved optimum eye level presence at retail accounts by leading and assisting merchandising teams in new store openings and remodels SALES REPRESENTATIVE 08/2003 to 10/2004

Dan Mullen and Associates Los Angeles, CA

PLEASE REFER TO WORK RESPONSIBILITIES FROM 2006-2017 CUSTOMER SERVICE SPECIALIST 04/2003 to 08/2003

Nature's Best Distributors (Kehe) Brea, CA

Processed phone and online orders through phone for customers Provided timely and effective replacement or credit of damaged or missing products to retail accounts

Offered new membership contracts for clients

Served as a beneficial liaison between customers, management and sales teams

Worked closely with vendors on inventory control and ordering GROCERY TEAM LEADER 09/1994 to 03/2003

Whole Foods Market West Los Angeles, Brentwood, Pasadena, Sherman Oaks, California

Ordered & merchandising responsibilities of all products for shelf and floor displays

Remodeled grocery & perishable departments for optimum sales performance

Quarterly grocery department Inventory responsibilities Cross referenced purchase orders with purchase journals upon finalizing and registering into computer system

Conducted team members work reviews and wage increases Logged weekly invoices & checked purchase journals on a monthly basis Decreased inventory shrinkage, spoilage and inventory by closely monitoring daily operations

Researched issues to obtain appropriate answers to customer inquiries Consistently met upsell goals by highlighting target merchandise with strategic promotional approaches

Maintained clean, adequately stocked and organized store by streamlining daily operations and introducing new procedures

Recruited, hired and trained over 50 new team members in 8 years with Whole Foods Market

RECENT

ACCOMPLISHMENTS

Exclusive Projects & Results :

Business Development :

Discovered, presented and established 2 first to retail/first to market natural products to my retail account. One item in particular has continued increasing trending ability and proven market share overseas Successfully developed and negotiated the current 2-year contract agreement for Sprouts Markets private label honey, which is carried in over 280 store locations. This project was thoroughly achieved by myself as well as my supervisor and eastern counter-partner

Developed innovative and creative training program for all natural broker teams in the U.S. which consisted of product knowledge, key selling points, customer interaction & merchandising placement while increasing employee productivity

EDUCATION Certified Real Estate Agent

Citrus Valley School Of Real Estate, West Covina, CA Licensed Real Estate Agent

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