SUSAN ANDERSON

ad1asd@r.postjobfree.com 707-***-****

PROFILE SUMMARY

Professional, energetic, self-motivated, detail oriented, natural communicator seeking an opportunity where I can fully utilize my diverse skills and experience. I would like to work in an environment where I feel valued, supported, and appreciated. I want to know that what I do every day “makes a difference” in helping others. 10 years of experience in the nonprofit sector as the Development & Fundraising Director, Development & Donor Relations/Community Development Director and Donor Relations Manager. 20 years of experience in the Hospitality sector as a Sales & Marketing Director for Resort Hotels. Sales Manager and Executive Director for the Santa Rosa Convention & Visitors Bureau.

SKILLS

Exceptional Relationship building skills Excellent customer service & problem solving abilities Ability to work independently and as a member of various teams and committees Financial analysis and forecasting Strategic planning and business development Motivation, Education and Supervision of a Sales Team, Staff and Volunteers Cross functional project management skills Strong work ethic with ROI accountability Creation, development, and implementation of strategic marketing & outreach strategies Data and statistical analysis capabilities Ability to be flexible and work well under pressure Commitment to high quality and accuracy in all communications Budgeting and expense management experience

Capacity to work effectively, diplomatically, and sensitively with a wide range of staff, clients, partners, supporters, volunteers, and stakeholders PROFESSIONAL EXPERIENCE

Hanna Center September 2021 - Present

Donor Relations Manager

• Implemented the Mid-Level program based on training with the Veritus Group (36 CFRE credits). I started with 542 constituents, and it is now 950 or 408 new donors which is a 75% increase. Activities include: writing hand Thank You notes and including current materials (Success story, Program overviews etc.) signing and sending 1200 holiday cards, phone call and email communication. Strategy and program created by tiering donors based on Wealth Engine review. An individualized comprehensive engagement program was implemented for each tier. To date I have hand-written 3,025 Thank You notes, completed 925 phone calls, sent 765 birthday cards. In total 5,020 actions were recorded in NXT while working with ML 1 and ML 2 donors.

• Assisting the Marketing department in identifying and developing new materials needed to cultivate donors. This includes Success stories from our donors, Impact reports, You Made a Difference, Gap statements, Surveys, Case Statements etc.

• Self-taught on Wealth Engine. I performed over 1,500 searches on Mid-Level and Major Gift donors, Board of Directors, Regents, potential donors, sponsors, supporters etc. I entered the information into the Blackbaud NXT system. I created reports, analyzed the data and implemented strategies to re-engage and educate the donors on the NEW programs offered at Hanna using the Veritus Mid-Level and Major Gift training/model.

• Self-taught on iWAVE rating system for donors. I created reports and analyzed the data. The goal is to be focused on donors that have high ratings in propensity, affinity, primary interest, secondary interest, and capacity.

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Sun Street Centers December 2019 – March 2020

Development & Donor Relations / Community Development Laid off due to Covid

• Built and maintained positive relationships with staff, donors, volunteers, stakeholders, and the community.

• Created the format for completing grants-deadlines for submission, materials, internal tracking and reporting.

• Implemented the first e-communication newsletter in Constant Contact which had an open rate of 28%. Anderson Communications November 2013 – 2020

Consultant - Sales, Marketing & Event Planning

Clients included ComForCare – Home Care Services, Experience Tastings, Massage Envy and the Sonoma County Gazette. I was also recuperating from a severe knee injury during this time. Drug Abuse Alternatives Center (DAAC) May 2005 to November 2013 Marketing & Fund Development Director

• Relationship building and implementation of the Benevon model of fundraising, prospecting, research, initiating contact with individual donors, stakeholders, sponsors, organizations, non-profits, corporations, local, state, federal officials, and foundations.

• Utilizing the Benveon model of sustainable fundraising a significant increase was seen in attendance at the Annual Community Fundraising event which went from 100 to 275 people over a 7-year period. I was successful in fundraising with donations at multiple giving levels of $1K, $5K, $25K for 1 to 5 or more years.

• Coordinated with the Executive Director, Program Directors, Finance Director, Managers and Board Members to carry out the agency’s Strategic Plan, the Vision & Mission, long-term fundraising goals & new board member recruitment plan.

• Creation and implementation of a calendar of activities for donor levels which included: Newsletters, personal letters, phone calls, email communication, invitations to events, set-up of breakfast/lunch appointments, meeting with clients, staff, donors, board members, organizing and implementing two monthly Turning Lives Around Tours, two Annual Recognition events, the Annual Understanding Addiction Workshop and the Annual Community Fundraising Breakfast.

• Directed the web search optimization consultant increasing page views from 300-page views a month to over 1500. On the search engines DAAC went from 25th to 30th + placement to 3rd through 8th placement.

• Extensive experience in content development, directing of designers, printing and mailing houses for direct mail campaigns.

• E-communications sent to 1,100 emails to contacts with a consistent open rate of 27% to 30% which is a higher open response than for-profit businesses.

• Utilizing my creativity, I co-produced the videos & TV commercials which saved approximately $92K. I also created the tagline, wrote the copy and chose the pictures for the DAAC website, the print ads, the direct mail campaigns & TV commercials. My actions saved significant money as we did not hire a graphic designer or an ad agency to create these marketing tools.

• Developed and maintained strong relationships with the Editors of the North Bay Bohemian, Sonoma County Gazette, LaVoz Bilingual Newspaper and a rep from the KSRO radio station. These relationships resulted in FREE advertising in print and radio spots. We also received front-page articles for the 2011 Workshop. Additionally, we received significant discounts on advertising rates as the reps believed in the Vision & Mission of DAAC.

• Managed the integration of electronic communications technology, website, electronic newsletter, Twitter, Facebook etc.

• Proficient with reports needed to monitor donations, attendance at events, lapsed donors and specific direct mail appeal campaigns.

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• Directed the workflow of a part-time Marketing Assistant on the eTapestry database. I set-up coding for tracking of donations based on program interest and amount of giving. I increased the number of contacts in the eTapestry database from 500 to 3,875 over a 7 year period.

• I supervised volunteers on data entry into the eTapestry database which included: donations, updates and new contacts from City or State agencies, attendees from the Annual Understanding Addiction Workshop, Special Events etc.

• Successful coordination, development and implementation of the 8 Annual Understanding Addiction Workshop (Fundraising Event) which included research, speaker negotiations, soliciting sponsors, planning of breakout sessions, negotiation for site fees & food costs, printing of the program, handouts, flyers and placing advertising.

Various Hotels – Hospitality Industry 1985 to 2005 Bodega Bay Lodge, Inn at Napa Valley, Morton’s Warm Springs, Santa Cruz Beach Boardwalk, Holiday Inn Select, San Francisco Hilton San Francisco Fisherman’s Wharf, Konocti Harbor Resort & Spa, Sales Manager and Executive Director at the Santa Rosa Convention & Visitors Bureau

• 20 years of experience in B2B and B2C as a Director of Sales & Marketing in the hospitality industry. I developed and implemented marketing plans using a strategic, integrated approach working with budgets from $50,000 to $200,000. This included media campaigns, direct mail design and development, design and printing of postcards, brochures, rack cards, trade show design/materials & set-up and attendance, special events, site tours etc. I achieved revenue goals of $2M to $6.5M. I was successful in cultivating and securing business/corporation and individual travel contracts up to $1M.

• 20 years of experience working in the planning and implementation of special events, meetings, seminars, educational programs, conferences, retreats and trade shows. My duties included: design of promotional materials, mailing list procurement, securing speakers and sponsors, ad design and placement, negotiation of services (printer, entertainers, photographers, musicians, audio visual equipment) Events included: Food and Wine Events, Wine Maker Dinners, FAM trips, client recognition events, opening events, travel and media writer events, Chamber & Convention & Visitors Bureau cooperative events & trade shows, Wine Auctions and Golf Tournaments.

EDUCATION & SKILLS ASSESSMENT

Veritus Scholar Certification (2022) ~ Mid-Level Fundraising Certificate ~ 36 CFRE Credits Training included Creating Meaningful Communication with Donors, Tips for Creating a Survey, Capital Campaigns, Planned Giving, Discovering Your Donor Passions & Interests, Transporting Your Donors to the Scene, Touch Points Portfolio, Tiering Your Donors, Open Ended Questions etc. Association of Fund Raising Professionals ~ AFP Wine Country Chapter ~ Past Board Member V.P. of Communications & Educational Programs. I have completed over 90 hours of education. Effective Use of Direct Mail, Capital Campaigns, How to Work with Volunteers etc. FreeWill webinar - How to Secure Larger Gifts from Older Donors this Giving Season. Chronicle of Philanthropy~75 Amazing Thank You for the Donation Messages & 6 Key Insights for Securing Planned Giving. AWS Nonprofits~Scaling Connection: How to Use Data to Build Stronger Relationships Rootid~ Stakeholder Interview Guide. Donor Perfect~5 Ideas to Use AI for Giving Tuesday & AI for Nonprofits Indeed Assessment Ratings ~ Expert Level: Work Style Conscientiousness Highly Proficient Level: Emotional Competence, Marketing, Work Style Reliability, Management & Leadership Skill: Impact & Influence, Teamwork: Interpersonal Skills, Supervisory Skills: Motivating & Assessing Employees Proficient Level: Verbal Communication and Retail Customer Service. COMPUTER SKILLS

MS Outlook, Wizard, ACT, Filemaker Pro, Alpha 4, MS Word, Excel, eTapestry, Publisher, Power Point, MailChimp, Facebook, Results Plus, LinkedIn, Blumoorang, Blackbaud Razors Edge NXT Page 3 of 3