Summary

Skills

Marketing Strategy (**+ years),

Entrepreneurship (10+ years),

Management (10+ years),

Market

Research (10+ years),

Marketing (10+ years),

Business Planning (10+ years),

Business Development

(10+ years),

Marketing Communications (10+ years),

Strategic Planning (10+ years),

Key Account

Management (10+ years),

Advertising (10+ years)

Digital Marketing (5+ years)

Social Media Marketing (5+ years)

Artificial Intelligence (2+ years)

Employment History

Remote Marketing manager (Senior)

Global Ideas Sourcing USA • Dallas, TX

08/2021 - Present

As a Senior Marketing Manager at Global Ideas Sourcing USA, my role encompasses a wide range of strategic and operational responsibilities.

1. Developing and Executing Marketing Strategies: Create and implement comprehensive marketing plans aligned with Global Ideas Sourcing's business objectives.

Incorporate market research and customer insights into strategy development. 2. Team Leadership and Management: Lead, mentor, and manage a team of marketing professionals, providing guidance and direction to achieve departmental goals. Assign tasks, set performance expectations, and conduct performance reviews. 3. Budgeting and Resource Allocation: Develop and manage the marketing budget, allocating resources effectively to achieve maximum ROI.

Monitor expenses and ensure adherence to budgetary constraints. Qurratulain Ali

ad1aq4@r.postjobfree.com / 50733544 / Doha, Duhail

4. Campaign Management:Oversee the planning, execution, and evaluation of marketing campaigns across various channels (digital, print, social media, etc.).

Monitor campaign performance and adjust strategies as needed for optimal results. 5. Brand Management:Maintain brand consistency and integrity across all marketing materials and channels. Ensure that all messaging and visuals align with Global Ideas Sourcing's identity and values. 6. Digital Marketing:Drive online marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and display advertising.

Analyze and interpret digital marketing metrics to optimize campaigns. 7. Content Strategy:Develop and execute content marketing strategies to engage and educate target audiences. Oversee the creation of high-quality, relevant content across various platforms. 8. Product Marketing:Collaborate with product management to develop go-to-market strategies for new products or services.

Create marketing collateral, product positioning, and messaging. 9. Market Research and Customer Insights:Conduct market research to identify customer needs, preferences, and behavior.

Use customer feedback and data analysis to refine marketing strategies. 10. Analytics and Reporting:Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts.

Provide regular reports and insights to senior management to demonstrate the impact of marketing initiatives. 11. Partnerships and Collaboration:Identify and negotiate partnerships with other companies or organizations to expand reach and influence.

Collaborate with sales, product, and other teams to ensure alignment of marketing efforts with overall business objectives.

12. Regulatory Compliance and Ethical Considerations:Ensure all marketing activities comply with relevant industry regulations and ethical standards.

Stay updated on industry best practices and trends. 13. Crisis Management and Risk Mitigation:Develop contingency plans and strategies to address potential marketing crises or risks.

Actively monitor for potential issues and respond promptly when necessary. 14. Stakeholder Communication:Communicate marketing strategies, plans, and results effectively to internal stakeholders, including executive leadership.

Marketing Director

Amber dazzle Cosmetic • Dallas, TX

12/2018 - 07/2019

As a Marketing Director, my key responsibilities include: 1. Developing and Implementing the Brand Strategy. 2. Creating Market Strategies for new and existing products. 3. Overseeing the implementation of the Marketing strategy, including campaigns, events, digital marketing, PR, and social media campaigns.

4. Recruiting bloggers and sending PR packages to prominent industry figures to promote the brand. 5. Establishing and managing Instagram and Facebook shops for the local market, while supervising the sales team to achieve sales targets.

6. Collaborating closely with the Sales team, equipping them with the necessary tools, materials, and presentations to meet their commercial goals.

7. Providing guidance for the day-to-day activities of the marketing team. 8. Ensuring the marketing objectives are effectively executed by the team. 9. Working closely with the product management team to develop marketing materials and programs. 10. Overseeing the management of the company's social media presence and leading initiatives to enhance social media reputation and recognition.

11. Creating and delivering marketing and communications strategies for the organization. 12. Conducting continuous analysis of the competitive environment and consumer trends. 13. Developing strategic approaches to meet objectives and capitalize on emerging opportunities. 14. Conducting thorough market research to identify potential new product and service opportunities. 15. Executing updated marketing plans to increase brand exposure, customer traffic, and sales. 16. Managing social media campaigns and accounts for a diverse range of clientele. 17. Updating web pages and social media profiles with engaging and current content. 18. Making recommendations for product changes to enhance customer interest and maximize sales. 19. Forecasting sales numbers and product profitability to determine ideal strategies. 20. Optimizing marketing approaches to leverage new market trends and reach new customer groups. In this role, I am dedicated to driving the brand's success through effective strategic planning, cross-functional collaboration, and continuous market analysis.

Head Of Business Development

Selmore Group of companies • Karachi, Sindh

03/2006 - 11/2018

Responsible for new business development, sales, and marketing of the organization. Also accountable for hiring and training marketing and brand activation staff. Proactively seek new business opportunities through referrals and leveraging an extensive network of contacts. Conduct thorough market research, closely monitoring clients' competitors, and recommending optimal marketing strategies. Additionally, manage existing client relationships. Develop proposals, conduct presentations, and negotiate agreements with clients. Expertly handle technical issues while providing exceptional ongoing customer service.

• Established and successfully launched the organization, surpassing all revenue targets. Personally secured major partnerships, including market giant TOYOTA MOTORS, within the first year, demonstrating remarkable growth.

• Recruited and trained a high-performing team, providing them with the necessary leadership and support, resulting in a highly committed workforce.

• Aggressively pursued and secured key accounts, including NESTLE, TOYOTA MOTORS, UNICEF, NOKIA, leading to a consistent doubling of revenue and profit for three consecutive years.

• Negotiated, closed, and orchestrated advertising campaigns and brand activations for an international high-end consumer goods client.

• Conducted comprehensive market research to ensure optimal pricing and positioning, thereby delivering tailored solutions for each client and driving increased profit margins.

• Cultivated enduring relationships with key clients, marketing agencies, advertising agencies, and educational institutions, aligning with both client needs and company requirements. Additionally, it's worth noting that the company maintains an office in Texas, USA. This strategic presence further strengthens our ability to serve clients effectively in the American market. Business Development Manager

FMCG • Karachi, Sindh

09/2004 - 02/2006

Operating with a presence in 12 countries across the Middle East, North Africa, Pakistan, and India, with our headquarters located in Dubai Internet City, I hold the following responsibilities:

• Pioneering the identification and cultivation of new opportunities within the FMCG and Electronics retail Channel Development sector across the region.

• Spearheaded the establishment of a new department, resulting in the creation of a profitable profit center encompassing three successful projects.

• Formulated operational frameworks for Channel Development operations on a regional scale, encompassing critical elements such as IT software development, team recruitment, trial implementations, as well as conducting presentations and negotiations.

• Actively engaged in extensive travel to regional hubs, overseeing projects and providing training and supervision to project personnel.

• Ensuring the attainment of profitable returns on investments, in accordance with the benchmarks set by Executive Management.

• Conducted comprehensive training programs for personnel specializing in Channel Development for FMCG.

• Focused on penetrating new markets, expanding our reach and influence within the industry.

• Orchestrated departmental strategic planning, encompassing both Marketing and Sales, and successfully executed the devised plans.

With our headquarters situated in Dubai Internet City, our company has established a robust presence in 12 countries across the Middle East, North Africa, Pakistan, and India. My role involves a spectrum of responsibilities including identifying and nurturing new opportunities within the FMCG and Electronics retail Channel Development sector across the region. I have successfully instituted a new department, generating profitable outcomes from three distinct projects. Additionally, I have implemented operational frameworks for Channel Development operations on a regional scale, covering essential components like IT software development, team recruitment, trial implementations, as well as presentations and negotiations. My role also requires extensive travel to regional hubs for project management and personnel training and supervision. Furthermore, I am committed to ensuring that our investments yield a profitable return, aligning with the benchmarks established by Executive Management. I've also taken the lead in developing comprehensive training programs for personnel specializing in Channel Development for FMCG. Additionally, I focus on exploring new markets to expand our market presence. In terms of strategic planning, I have orchestrated and executed departmental plans, encompassing Marketing and Sales strategies, to achieve organizational objectives. Professional Skills

BUSINESS DEVELOPMENT, MARKETING STRATEGY, MARKET RESEARCH, Customer service, Communication skills, Digital Marketing, Social Media Marketing, Time management, Business Planning, Artificial Intelligence, Affiliate Marketing

Education

Intermediate

khatoon e pakistan

Bachelor of Computer Science Honors

Shah Abdul Latif University • Karachi, Sindh

Graduated 09/2002

I have successfully completed a four-year Bachelor's Honors degree with a GPA of 3.4.

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