Photography, Adobe Ps, Pr, Ai, Id

*R*JAVKY************

EDUCATION

Boston University

Hospitality Management Master

Sep 2022 - Aug 2023

Boston, MA

GPA: 3.84/4.0; Concentration in Marketing

Macau University of Science and Technology

International Tourism Bachelor

Sep 2017 - Jun 2021

Macau, Macau SAR

Dean's List 2018-2020; Concentration in Hotel and MICE PROFESSIONAL EXPERIENCE

Marriott International, Inc.

Marketing and Communications Coordinator

Jul 2021 - Dec 2021

Shanghai, China

Supervised photo shooting activities and coordinated with colleagues in planning three social events for 80+ people to publicize new products and brand image

Bridged the relations with F&B department to increase product selling and enhance business development by building relationships and proposing offline and online marketing campaigns with four key social media accounts Assisted marketing manager in researching new sources of partners on social media and cooperating with three e- commerce platforms to promote products and services online to increase shares in new markets by 10% Managed official WeChat account for articles and videos, achieving an average of 100+ likes and 100+ forwards of videos and 800+ reads of articles

Wynn Resorts, Limited

Marketing Intern

Jan 2021 - Jun 2021

Macau. Macau SAR

Tracked browsing data of App users to comprehensively analyze feedback, and coordinated with IT department to make improvements on app deficiencies, increasing 600+ customers registering for the Application Proposed and implemented 3 redemption activities for member's loyalty program based on the target market and market trends

Assisted manager in promoting the brand image of organization through collaboration with media, influencers and KOLs, attracting 1200+ customers to stay in the hotel

Prepared learning materials and presentations for 20 employees' training Chimelong Group Co., Ltd.

Front Desk Intern

Jun 2019 - Aug 2019

Zhuhai, China

Checked guests in and out, assigned rooms, processed payments and maintained a comprehensive and detailed record of all 2000 rooms by using OPERA software

Liaised with housekeeping staff to ensure all rooms were cleaned and ready to accommodate new guest arrival Reviewed and answered guests' questions about the hotel and surrounding area, and resolved any issues; answered the phone and responded to emails

Conducted weekly reports and pro-actively participated in weekly team meetings with managers Upsold rooms to maximize hotel revenue

ACADEMIC PROJECTS

Marketing Strategy: Far Out Ice Cream

Leader

Jan 2023 - May 2023

Boston, MA

Researched competitors' campaigns and developed personas through marketing research tools and in-person questionnaires

Revised the PowerPoint presentation to adhere to the brand's tone and voice Developed one marketing strategy for graduate students and designed posters Digital Marketing Analysis: Sunset Cantina

Leader

Jan 2023 - May 2023

Boston, MA

Conducted extensive keyword research and competitor analysis to identify strategic SEO opportunities and optimize website content for improved search engine rankings Implemented on-page SEO techniques, including meta tag optimization, keyword placement, and content optimization, to drive traffic and improve user experience

SKILLS, CERTIFICATIONS & OTHERS

Skills: Microsoft Office, G-Suite, Photography, Canva, Adobe: Ps, Ai, Id, Pr, CapCut Certifications: Analytics Individual Qualification Languages: English(Fluent), Mandarin(Native)

Zihui(Elena) Zhang

+1-857-***-**** 丨zihzhang@bu.edu

Jersey City, New Jersey

https://www.linkedin.com/in/zihui-zhang-402b36239/

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