Libbie Krussow

Marketing & Communications Specialist

651-***-**** ad1amw@r.postjobfree.com Shoreview, MN Linkedin.com/in/libbie-krussow-8927708/

P R O F E S S I O N A L O V E R V I E W

Organized and detail-oriented marketer with a passion for professional services and all things marketing.

W O R K E X P E R I E N C E

Marketing & Events Specialist

Wealth Enhancement Group, Plymouth, MN (Remote) January 2021 - June 2023

●Assisted in event, communications, projects planning/strategizing/execution for financial advisory teams.

●Acted as advisor team liaison.

●Provided onboarding & training for new acquisitions.

●Managed all marketing projects in project management software (Wrike).

●Implemented email automation campaigns in Constant Contact and Salesforce Marketing Cloud.

Marketing Associate

KLA Group, Denver, CO (Remote) October 2019 – October 2020

●Managed 6 client relationships including all campaign-related materials.

●Provided desktop publishing and graphic design for campaign images and collateral.

●Managed all projects in and trained new employees on project management software (FunctionFox).

●Directed the Quality Assurance and Quality Control of all content KLA implemented.

●Optimized the content development and implementation strategy for SEO and SEM.

●Implemented email automation campaigns in Constant Contact, Infusionsoft and MindMatrix.

Marketing Coordinator

Reigstad Engineers, St. Paul, MN August 2017 – October 2019

●Created and executed all email campaigns including newsletter, holiday emails, invitations and videos as well as managing and maintaining associated lists.

●Provided regular website maintenance, keeping photos and information current.

●Managed and maintained social media calendars for three sister companies.

●Managed and organized company events including parties, golf and client outreach.

●Managed all marketing vendor relationships including videographer, photographer, printer, promotional products, apparel, etc.

LIBBIE KRUSSOW

W O R K E X P E R I E N C E C O N T I N U E D

Marketing Coordinator

Ericksen Roed & Associates, St. Paul, MN July 2012 – July 2017

●Provided layout and desktop publishing for all marketing documents including proposals, PowerPoints, advertisements, mailings and brochures.

●Updated and maintained all project descriptions, project lists and company resumes.

●Maintained company website and participated in the 2012 redesign and rebranding.

●Managed and maintained all social media campaigns on Facebook and LinkedIn as well as researching the competition.

●Performed market and competitor research.

Marketing Coordinator

American Engineering Testing, St. Paul, MN April 2007 – July 2012

●Provided layout and desktop publishing for all marketing documents including newsletters (main duty), proposals, PowerPoints, advertisements, flyers, brochures.

●Maintained company website and participated in the 2009 redesign.

●Coordinated all events including golf tournaments, speaking engagements, trade shows, conventions and conferences.

●Coordinated and ordered all company merchandise and promotional items.

●Participated as a board member for the Society for Marketing Professional Services (SMPS).

E D U C A T I O N

St. Mary’s University of Minnesota Winona, MN Bachelor of Arts in Marketing May 2005

Highland Park Senior High School St. Paul, MN High School Diploma June 2001

S K I L L S & E X P E R T I S E

Communication Marketing Project Management

Marketing Strategy Time Management

Marketing Compliance Email Marketing

Marketing Event Planning Proofreading

Problem-solving Copywriting

Market Research Social Media

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