THOMAS EVAN WHITE

**** **** ****

Fairview, TN **062

ad1akn@r.postjobfree.com

Mobile 775-***-****

PROFESSIONAL SUMMARY

Team-focused marketer who uses tremendous creativity and a rare depth and breadth of experience to develop bottom-line communications solutions to complex business problems. Proven success in producing multichannel marketing communications programs—with an emphasis on digital technologies—that address the organization’s highest strategic priorities. Adept manager of sensitive media issues.

MARKETING COMMUNICATIONS SKILLS

Project Management • Brand Development • Multichannel Marketing • Online and Traditional Advertising • Search Engine Optimization and Marketing (SEO/SEM) • Social Media • Web Usability and Analytics • CRM, Database, Email, and Direct Marketing

• Market Research • Budget Development • Strategic Media Relations and Crisis Management • Fundraising and Donor Communications • Special Events Planning and Execution • Speechwriting and Executive Communications • Internal Communications

• Marketplace Positioning • Video and Audio Production • Cause Marketing • S EXPERIENCE

Founder/Owner EXACT NATURE BOTANICALS

Wells, ME July 2019 – Current

Founded and operate a highly successful e-commerce business (ExactNature.com) providing all-natural, organic, premium-quality supplements with unique proprietary formulas. Responsible for developing and executing all aspects of this online business, including product design and development, label design and compliance, ecommerce-optimized web design, traditional and digital marketing, legal and tax compliance, product fulfillment, customer service, and more. Finalist for “2022 Maine Family Business of the Year.” Chief Communications and Marketing Officer UNIVERSITY OF NEVADA Reno, NV February 2014 – July 2019

CCMO for one of the nation’s top five fastest growing public research universities. Reported to President; member of President’s Council. Managed 35-person team, $4M budget. Key Accomplishments: Developed new positioning statement; oversaw university- wide website redesign; developed comprehensive Master’s and PhD candidate recruitment programs, contributed to record enrollment in numbers and quality of students; developed and implemented aggressive SEO and SEM programs; developed digital fluency campuswide; 2015 Addy awards: Best-in-Show, (3) Gold; 2015 AMA Award: Gold. Vice President for Communications UNIVERSITY OF NEW ENGLAND Biddeford and Portland, ME; Tangier, Morocco 2011 – 2014 Chief marketing officer (CMO) for a leading educator of health professionals in the northeast. Reported to president; member of Executive Cabinet. Key Accomplishments: New branding campaign; developed new university positioning statement providing critical clarity in image and identity (An innovative health sciences university grounded in the liberal arts.); oversaw PR for opening of northern New England’s only College of Dental Medicine, graduation of inaugural College of Pharmacy class, and 25% enrollment increase in College of Osteopathic Medicine.

Associate Vice President for Public Relations and Marketing SETON HALL UNIVERSITY South Orange and Newark, NJ 2004 – 2011

Chief marketing officer (CMO) for leading private Catholic university. Managed 30-person team, $6M budget; served as chief media strategist and university spokesperson in NYC media market (nation’s largest). Key Accomplishments: Multichannel marketing (doubled undergrad. apps, increased avg. SAT by 70 pts.; increased grad. inquiries by 22%, apps by 12% through emphasis on analytics, segmentation, conversion paths); fundraising communications (“Ever Forward” capital campaign raised >$150M; “I Give…” annual fund campaign generated $1.7M, 18% increase; Strikeouts for Scholarships w/ CBS Radio, New York Yankees); Web analytics (Coremetrics 2010 “Ambition in Analytics” for use of analytics to recruit students, engage alumni); media relations (PRSA 2005 “Best in Show” for

“Papal Transition”; ~600 placements, >120M circ., >$5M value); image (increased US News academic reputation ranking 21 spots); Board of Directors WSOU-FM.

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Director of Communications and External Relations WASHINGTON AND LEE UNIVERSITY Lexington, VA 2000 – 2004

CCO for country’s ninth-oldest university, consistently ranked in US News’ top 20 liberal arts colleges and colleges of law. Managed 10-person team, $3M budget; served on President’s Cabinet and strategic planning and capital campaign task forces. Key Accomplishments: Earned media (live two-hour Good Morning America broadcast from campus; MSNBC’s “Power Lunch” featured student investors; major coverage of W&L Virginia Capital Case Clearinghouse’s defense of “Washington Sniper” Lee Boyd Malvo); CASE “Integrated Advancement” Circle of Excellence Awards: 2001, 2002, 2003, “Communications and Marketing” Gold Award 2003; fundraising communications (“On the Shoulders of Giants” capital campaign raised $242M vs. $225M goal; annual fund communications raised $4.5M gift support, 58% participation, among nation’s highest). Director of Emerging Technologies INDIANA UNIVERSITY Bloomington 1998 – 2000

Chief marketing communications technologist for flagship of nine-campus IU system and one of the country’s leading research universities. Managed major marketing and media relations initiatives utilizing streaming media and web-based technologies. Key Accomplishments: Broadcast.IU.edu (developed $1M pilot; 30 webcasts featured musical/sporting events, current affairs, internationally known guests; viewed in > 60 countries); “IU Virtual Visit” (CD-ROM.); IU Football (Red Hot & IU committee chair); coaching transition

(discipline/dismissal of Hall-of-Fame men’s basketball coach Bob Knight; media training for senior university officials/trustees; oversaw three major press conferences).

General Manager WFHB-FM

Bloomington, IN 1996 – 1998

Managed seven-person team, $400k budget; developed and executed strategic vision for leading public community radio station. Oversaw programming, marketing, advertising, promotions, fundraising, underwriting, membership, and special events. Key Accomplishments: Studio expansion ($1M renovation of firehouse-turned-radio station); membership (~30% inc.); underwriting support

(rewrote guidelines; ~20% inc.).

PEACE CORPS

Press Secretary, Washington, DC Headquarters (1989-1996) 1987 – 1996 Managed 25 public affairs specialists in the agency’s headquarters and regional offices; agency spokesperson and chief media strategist (volunteers corps growing at rate unprecedented since 1961 inception); executive communications (speeches, opinion pieces, Congressional and Appropriations Committee testimony); managed communications during volunteer evacuations; developed the idea which sent 1,500 returned Peace Corps volunteers to serve as language (and cultural) interpreters for international athletes during the 1996 Summer Olympics in Atlanta.

Director of Marketing (Volunteer), Tlokweng Development Centre, Botswana, Africa (1987-1989) SEAGRAM WINE COMPANY

Director of Marketing, (DIV. OF JOS. E. SEAGRAM & SONS) Chicago, IL 1982 – 1987 Developed expertise in international consumer goods marketing, brand management; new-product introductions; sales/merchandising; demand generation pricing/packaging; $200M budget. EDUCATION

INDIANA UNIVERSITY, Bloomington, IN B.S., Business; M.A., Nonprofit Management VOLUNTEER AND LEADERSHIP ACTIVITIES

Board of Directors, President, Artown 2014 – 2020

Leadership Reno-Sparks, Participant 2015

Leadership Maine, Participant 2012

Board of Directors, YMCA of the Oranges (NJ) 2006 – 2011 Leadership Bloomington (IN), Distinguished Leader Finalist 2000 Board of Directors, Lotus World Music and Arts Festival 1996 – 2020