MARK KRZOS

Fort Myers, FL *****

ad1a9q@r.postjobfree.com

+1-239-***-****

Work Experience

Copywriter

Herc Rentals - Bonita Springs, FL

May 2017 to Present

· Serving as company’s only copywriter and performing a wide range of duties from marketing and advertising to corporate communications

· Assists in developing and executing communications plans for critical initiatives aligned to company strategy that helps inform, engage, and inspire employees

· Collaborates with key players to provide critical messaging to stakeholder groups in the organization, including field and corporate employees at all levels

· Drafts wide variety of communications materials and delivers them across various communication channels (social media, intranet, newsletters)

· Writes, edits, and distributes press releases

· Collaborates with marketing, sales, and government affairs teams to build brand awareness, and develop stories that define core values of the company

· Develops copy for promotional materials, marketing campaigns, websites, social media, and employee communications, including six bi-monthly company newsletters

· Works with marketing director, and designers to plan, develop, organize and write sales and customer- focused flyers, brochures, and guides

· Works with senior leadership to strategize, create and execute playbooks for sales team, ESG reports, company descriptions, and recruiting materials

· Wrote all copy on company’s website, including equipment descriptions, safety, and customer solutions blogs

· More than doubled the company’s social media followers from 2018-2020 Copy Director Copywriter

CK Advertising - Fort Myers and Cape Coral, FL.

November 2015 to May 2017

· Managed nine copywriters and ensured copy was accurate and deadlines were met

· Executed marketing team and creative director’s strategy

· Edited all marketing and advertising copy

· Developed sales strategies, tactics and implemented them in wide range of advertising avenues for automotive dealers across the U.S.

· Developed and built ad campaigns for luxury-brand vehicle dealerships. Copywriter

Parr Moto - Fort Myers, FL

June 2011 to November 2015

· Served as copywriter for company’s primary client, The Harley-Davidson Motor Company

· Produced advertising and marketing materials for Harley-Davidson Motor Company individual dealers

· Wrote POP and online marketing copy, direct mail, copy for client websites, and print ads

· Wrote instructional and technical newsletters about tools, tactics and marketing materials available to the dealer network

· Wrote product descriptions for Harley-Davidson motorcycles, MotorClothes and other general merchandise, parts & accessories, rentals, and service

· Produced TV/radio scripts, print/online advertising materials and other marketing assets Staff Writer

The News-Press - Fort Myers, FL

June 2000 to June 2011

· Reported and wrote about the city of Bonita Springs and Estero; Lee and Collier County government; local businesses, crime, transportation, tourism, entertainment, and features Editor

Route 41 Magazine - Naples and Fort Myers, FL.

February 1998 to June 2000

Staff Writer

Cape Coral Daily Breeze - Cape Coral, FL.

November 1997 to March 1999

Staff Writer

Island Reporter - Sanibel, FL.

August 1994 to November 1997

Rolling Stone Magazine - New York, N.Y.

November 1993 to June 1994

Education

Bachelor of Arts in Communications/Associates in Journalism University of New Haven

September 1989 to May 1993

Skills

• Proofreading

• Email Marketing

• Social Media Management

• WordPress

• Journalism

• Content creation

• Copywriting

• Blogging

• Digital Marketing

• Search Engine Optimization (SEO)

• Adobe Creative Suite

• Copy Editing

• Content Management

• Public Relations

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