TRACY BUI

*** ********* ******, *****, ** *****

727-***-****

ad1a9a@r.postjobfree.com

SUMMARY

An assertive, highly organized, detail oriented, forward thinking sales and marketing professional with 25 plus years focusing on account management, product/project management, contract negotiations, competitive analysis and business development. Team player possessing a strong collaborating and interpersonal skills in cross functional projects, as well as excellent problem solving & communication skills.

PROFESSIONAL EXPERIENCE

10/18-present Pinellas County Schools-Clearwater Fundamental Middle School Clearwater, FL

Volunteer Liaison/Front Office Clerk

Responsible for overseeing volunteer interactions with the staff and students. Coordinating speakers and schedule for Great American Teach In with over 40 speakers and 30+ teaching staff. Effectively communicating events & ensuring volunteers obtained proper background clearance. Communicating event expectations to staff & speakers. Manage & track all disciplinary infractions for students at the school. Coordinated Disciplinary meetings with Administration, teachers & families for fundamental program Intervention & Appeals Committee.

12/02 - 4/13 TECH DATA CORPORATION Clearwater, FL

Senior Product Manager

Responsible for developing and building solid relationships with multiple high profile vendors in the Client Systems Division: Hewlet Packard, IBM, Sony, Toshiba, Kingston, Axiom, and VXL. Assumed direct P&L accountability for vendor products distributed through the channel. Responsible for annual marketing budgets ranging from $6 to $12 million annually. Owned the vendor relationship at Tech Data and was responsible for using Tech Data tools and resources to grow breadth and profitability of vendor line within Tech Data in a manner that met the objectives of the vendor, while maximizing profitability on Tech Data’s line card. Responsive to changes in market conditions and industry trends to remain competitive and grow market share. Develop marketing strategies and utilize forecasting and analysis of data to grow vendor breadth. Initiated new strategies and events to achieve a specific goal. Prepared and delivered presentations to vendors Marketing and Senior Executive teams outlining quantifiable results. Responsible for maintaining annual calendars for multiple vendors throughout the year who had simultaneous campaigns and deadlines with materials due in order to achieve successful campaign results. Accustomed to facilitating conflict resolution when a campaign required the active participation of various individuals who often held opposing views on successful execution of an event.

2/01 - 5/02 NSI Software Clearwater, FL

Field Marketing Manager

Responsible for the evaluation, transition and recruitment of existing and new partners into

NSI’s Channel Partner Program. Responsible for developing quarterly marketing plans with

partners, managing MDF budgets focused on lead generation via measurable activities.

Maintain consistent contact with partners regarding the use of Channel Program resources,

MDF funds and participation in partner marketing programs. Support regional and corporate

marketing efforts through Trade Shows and Seminars to generate leads and build brand

awareness for NSI’s products. Work with corporate marketing team to understand business

objectives and drive those objectives into the channel. Plan and focus distributor/reseller

marketing activities to compliment corporate communication strategies.

6/98 - 2/01 TECH DATA CORPORATION Clearwater, FL

Senior Account Manager

Responsible for managing the development, coordination and implementation of

Marketing Services programs, projects, promotions or events for multiple mid-tier to large

Networking products manufacturers. Create plans and proposals that support the goals of

Tech Data, the vendor, and the Marketing Services Organization. Responsible for managing

vendor marketing dollars in FY’00 of $5.9M, and $6.7M in FY’01. Work with customers to

understand plans and assist in e development of budget, scheduling, and coordination of

projects/programs. Demonstrate superior knowledge and understanding of key industry

issues, technology markets and trends relating to company objectives. Develop presentations

and proposals upon request. Use project timelines and budget information to monitor and

manage all activities. Ensure that all jobs are closed for billing within 30 days of activity completion.

Assist in the development of comprehensive marketing campaigns. Manage the overall

execution of designated projects. Monitor activities to ensure that they are being executed on

time and under budget. Understand and clearly communicate all marketing vehicles/activities

at Tech Data.

2/97 - 6/98 JACOR BROADCASTING Tampa, FL

Event Marketing Coordinator

Responsible for identifying, coordinating, promoting and selling events as sources of non-

Traditional revenue for seven radio stations in the Tampa Bay market: 93.3WFLZ, 100.7 WAKS,

970 WFLA, 1250 WDAE, 103.5 WDUV, 105.7 WXTB and 98 Rock. Accountable for events

budget of $175K in 1997 across all stations. Responsible for cost analysis, budgeting, planning,

and implementation between programming, sales and promotions – all aspects of event

marketing.

9/88 - 2/97 Verizon (GTE Directories) St. Petersburg, FL

Marketing Account Representative

Designed and sold creative and effective yellow page ad campaigns working with customers from a

broad variety of industries to meet annual territory quota of over $1.7 Million. Responsible for

achieving additional new revenue with annual net target of $396K. Responsible for maintaining territory

control and working in deadline environment. Awarded numerous periodic sales achievement honors,

including the President’s Regional Sales Trophy – 1989, 1990 and 1991.

EDUCATION

University of South Florida, M.B.A., 1997.

Concentrations: Marketing, Management, International Business

University of South Florida, B.S., Marketing, 1994.

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