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ISABELLE PAYSINGER

M A R K E T I N G C O O R D I N A T O R & G R A P H I C D E S I G N E R Experienced marketing coordinator with a successful history driving brand growth, managing budgets, and developing impactful advertising campaigns. Skilled in digital content curation, event management, and market expansion planning. Seeking to leverage this expertise to optimize brand presence and drive growth in a new

forward-thinking organization.

E D U C A T I O N

Communication

Problem-Solving

Relationship Building

Creativity

Proactivity

Adaptability

Marketing and Promotion

Social Media

Process Improvement

Analytical Thinking

Costumer Service

Marketing Coordination

S K I L L S

Bachelor of Arts in Business

Administration

2015

Pontificia Universidade Catolica

- Rio de Janeiro, Brazil

Completed 120 credits toward

a Bachelor of Arts in Design

and Visual Communication

Pontificia Universidade Catolica

- Rio de Janeiro, Brazil

2015

2010

W O R K E X P E R I E N C E

Business Owner - Mountain Nanny Box

Jan 2019 - Jan 2020, Denver,CO

Childcare Specialist

Aug 2017 - Dec 2020

Private Families, Denver, CO

Social Media Designer and Management

Jan 2015 - Sep 2015

Glow Dry Bar Salon, Rio de Janeiro, Brazil

Supply Chain Trainee

Jun 2013 – Aug 2014

Schneider Electric, Rio de Janeiro, Brazil

Buyer Trainee

May 2012– Dec 2012

Brasil CT, Rio de Janeiro, Brazil

Sales

May 2012– Dec 2012

Brownie do Luiz, Rio de Janeiro, Brazil

Marketing Trainee - Contract

Apr 2012– Oct 2012

JAC Motors, Rio de Janeiro, Brazil

Energy Healing Training - Noemi Badialli

Dec 2019 - Expected Dec 2025

New American Collage, Denver (USA) - English

course

Aug 2019 - Dec 2019

Colorado School of English, Denver (USA) English

Course

Mar 2016– Jul 2016

Principles of Marketing, Metropolitan School,

Denver

Aug 2015 –Dec 2015

Balanced Scorecard, FGV - Rio de Janeiro, Brazil

Feb 2012 –Mar 2012

Motivation in Companies, FGV - Rio de Janeiro,

Brazil

Feb 2012– Mar 2012

Instagram X-Ray - Content Planner - Profitable

Instagram - Bruno e Larissa -Post to Sell

Online 08/10/2020

Creator Bundle Brasil 01 e 02 - Online - 03/09/2020 e 16/03/2021

Canva 2.0 - Gi Garcia - Online - 05/02/2021

Micromovement for Engagement - 02/08/2023

Tell your Story - 02/14/2022

Have your own project 14/02/2022

Online - Ellen - Banding Lab

New Age Therapist- Lily Rhahy - Online - 20/01/2023 Digital Maker - Jaqueline Gatti -Online 21/01/2023 C O U R S E S & C E R T I F I C A T I O N S

ISABELLE PAYSINGER

M A R K E T I N G C O O R D I N A T O R & G R A P H I C D E S I G N E R P2 M Y P O R T F O L I O

O T H E R

E X P E R I E N C E S

HealthONE Hospice Volunteer

Jul 2023 Denver, CO

International Exchange Program

Child Care Specialist, Colorado and

California - Jul 2015 - Sep 2016

Waitress - Summer International

Exchange

Jan 2013– Mar 2013

Bubba Gump Shrimp, Jupiter, United

States

I N T E R S H I P

C O N T A C T

Lone Tree - CO

+1-720-***-****

ad1a55@r.postjobfree.com

M A J R K O E T I B N G C O D O R E D I N S A T O C R & R G R I A P P H I T C D I E S O I G N N E R P3 Business Owner

Jan 2019 - Jan 2020

Mountain Nanny Box Denver, CO

Responsible for procurement of products for sensory kits, including market research, supplier sourcing for over 300 different items, and creative theme development synchronized with each thematic box.

Managed relationships with Chinese suppliers, optimizing communication and negotiating favorable terms to ensure a reliable supply chain. Implemented effective marketing strategies on Instagram and Facebook, enhancing brand visibility and engagement.

Proficiently handled video and photography editing, creating captivating visual content for promotional purposes.

Played a key role in recruiting and training staff members, aligning them with organizational goals and maintaining high-quality service standards. Coordinated and managed the delivery process, ensuring prompt and accurate order fulfillment.

Contributed to defining the brand's vision, values, and purpose, aligning them with customer expectations and market trends.

Developed a comprehensive social media calendar, ensuring a consistent and engaging online presence.

Orchestrated successful launches of paid and organic campaigns, driving customer acquisition and brand awareness.

Through these responsibilities, consistently contributed to the growth and success of the brand.

P4

Contributed to the success and growth of an innovative salon that pioneered the American concept of a blow dry bar in Brazil, demonstrating an aptitude for assimilating and executing creative ideas within the local beauty clientele. Expertly devised and executed strategic advertisements and targeted promotions, harnessing deep market insights and analytics to attract a diverse clientele and foster brand loyalty.

Established and nurtured high-value relationships with leading celebrities, securing influential endorsements that amplified the salon's brand visibility, credibility, and appeal in a saturated market landscape.

Oversaw and optimized the salon's digital presence across key platforms like Instagram and Facebook, curating a seamless blend of engaging, informative, and aesthetically appealing content that consistently resonated with and grew the digital audience.

Showcased unparalleled artistic vision by conceptualizing and delivering over 60 unique monthly graphics, each strategically designed to enhance online engagement, drive traffic, and fortify the salon's distinctive brand identity amidst competition. Led, managed, and hosted exclusive, high-profile events featuring industry-renowned hairstylists, establishing the salon as a premier hub for beauty expertise, innovation, and elite networking opportunities.

Cultivated a culture of collaboration, consistently liaising with expert trainers and seasoned makeup artists to ensure every client experienced a harmonious blend of top-tier services, expertise, and innovation during their salon visit. Collaborated closely with the marketing team to translate promotional campaigns into compelling visual narratives, utilizing advanced graphic design tools and techniques to ensure consistent brand representation and increase customer engagement on digital platforms.

Social Media Designer and Management

Jan 2015 - Sep 2015

Glow Dry Bar Salon, Rio de Janeiro, Brazil

J O B D E S C R I P T I O N

M A R K E T I N G C O O R D I N A T O R & G R A P H I C D E S I G N E R P5

Spearheaded product sales for Brownie do Luiz, significantly contributing to its ascent as Rio's premier brownie company with a robust valuation of $4 million. Leveraged customer insights and feedback to pioneer the introduction of new brownie flavors, ensuring sustained customer loyalty and heightened satisfaction. Seamlessly juggled various responsibilities, from driving commission-based sales and overseeing meticulous order processing to coordinating timely deliveries and delivering impeccable customer service.

Directed marketing coordination efforts during the trailblazing entry of a notable car company into Brazil in 2012, executing pivotal marketing strategies through rigorous field visits across all Jack Motors locations in Rio de Janeiro. Pioneered an ambitious market expansion strategy, devising a robust marketing blueprint to establish 50 additional outlets across Brazil, underpinned by deep insights into market intricacies and expansive growth prospects. Steered high-stakes advertising campaigns, conducting a substantial budget of $145 million reais to craft and deploy strategic marketing endeavors while proficiently harnessing the SAP system to monitor real-time sales trajectories. Fortified sales and relationship dynamics by fostering determined connections with sales representatives, streamlining coordination for product launches and promotional events, and implementing rigorous follow-up mechanisms to bolster alignment and optimize revenue avenues.

Sales and Costumer Service

May 2012– Dec 2012

Brownie do Luiz, Rio de Janeiro, Brazil

Marketing Trainee - Contract

Apr 2012– Oct 2012

JAC Motors, Rio de Janeiro, Brazil

J O B D E S C R I P T I O N

M A R K E T I N G C O O R D I N A T O R & G R A P H I C D E S I G N E R S U M M A R Y O F C O M P L E T E D P6

C O U R S E S

M A R K E T I N G C O O R D I N A T O R & G R A P H I C D E S I G N E R Graphic Design

45.5%

Social Media

27.3%

Marketing

13.6%

Business

9.1%

Language

4.5%

P E R S O N A L I T Y T E S T S P7

M A R K E T I N G C O O R D I N A T O R & G R A P H I C D E S I G N E R M B T I

T H E D I S C B E H A V I O R

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