Work History

Annie Gimbel

Senior Digital Media Producer

****-** - ******* ****** ******* Media Producer

CBS, NEWS, DALLAS, FORT WORTH, TX

Discovers, researches, creates & distributes audience-focused, engaging content across all media platforms through articles, videos, photo galleries, social media posts, push alerts, livestreams & interactive elements Directs, supervises, educates junior writers ensuring content meets audience needs & is delivered how they want to consume it.

Edits reporter-produced articles for accuracy, grammar, narrative balance and storytelling quality

Manages all station social media pages

Maps out & refines daily editorial calendar; assigning stories & supporting the digital director

Uses various tools to monitor social chatter (Google Analytics, Chartbeat), track trending stories, & share those findings with the newsroom Urgently, aggressively & accurately reports breaking news, utilizing all methods of distribution

Increases content consumption by using best practices for SEO, website curation, app notifications, advanced social media distribution Collaborates with newsroom workgroups on stories, coordinating multi-platform coverage

Upholds journalistic integrity, delivering the brand's promise across all platforms

2012-02 - 2013-

04

Communications Coordinator

SAFEHAVEN OF TARRANT COUNTY, Fort Worth, TX

Provided strategic counsel on positioning and development/delivery of key messages.

Prepared press releases, promotional materials including, but not limited to, television, radio, print, social media, newsletters, blogs, brochures, e- newsletters, inter-agency communications

Worked closely with CEO to integrate key company messages across all media Communicated company promotions, products and services to clients to increase brand awareness

Managed sponsor benefits, including planning & managing fundraising events Multitasked & excelled under intense deadlines

Address Arlington, TX 76006

E-mail ad198x@r.postjobfree.com

Education

Accomplishments

Languages

2008-01 - 2011-10 Reporter

NBC5 KXAS TELEVISION, Fort Worth, TX

Produced, wrote, shot, edited original content instrumental in launch of NBC's digital 5.2 channel

2006-01 - 2008-

01

Editor

ENVY MAGAZINE, Houston, Austin, TX

Administered budget; mentored/managed staff

Led production scheduling and marketing strategies Served as Art Director for covers and wrote 6-page spread features Managed photographer and freelance writers

Conducted research, hired writers, photographers to launch branches in Dallas, Austin, & San Antonio

Determined readiness of written pieces, made changes & approved final versions for publication.

Assigned stories, led content development meetings, reviewed completed stories to guide execution of concepts & tone.

Reviewed articles for grammar, spelling, punctuation, syntax, accuracy & compliance with quality standards.

2003-01 - 2004-

01

Reporter

PARK CITIES PEOPLE NEWSPAPERS, Dallas, TX

2001-01 - 2003-

01

Associate Producer

NBC5 KXAS TELEVISION, Ft. Worth, TX

Bachelor of Arts: Journalism

University of North Texas - Denton, TX

CBS 11 Stellar Award 2021

Hallberg Foundation, Winker Scholarship Excellence Journalism National Foundation for Advancement in the Arts Writing Award French

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