RODRIGO

FERNANDEZ

ad193z@r.postjobfree.com

305-***-****

Miami, FL 33133

SKILLS

• Business Development/Sales

• Digital Marketing

• Account Management

• Client Relationship Building

• Operations & Planning

• Marketing

• Branding

• Strategy

• Content & Creative Management

• Social Media Management

• Research & Analytics

• Budget Management

• Merchandising

• Product Marketing & Launch

• Email Marketing

• eCommerce

• SEO & SEM

• CRM

• Strategy Development

• Leadership

• Team building

• Life Coach

• Therapist

LANGUAGES

• English

• Spanish

PROFESSIONAL SUMMARY

Creative and forward-thinking business development/sales, digital, account management, operations, email marketing, eCommerce, Lead gen and Marketing professional with extensive experience developing and implementing strategic programs that drive company growth and bottom-line profitability.

WORK HISTORY

ONE (Full Agency) – VP of Growth

Miami, Fl (Remote) • 01/2023 – Present (Consulting)

• Leading strategy development and execution to drive customer/client acquisition, engagement, and retention, as well as increase our market share and reach our growth targets.

• Working with marketing, sales, PR, and product teams to optimize existing and establish new, cost-effective processes to achieve & exceed our revenue goals.

• Leading a team of specialists to conduct content, social media, SEO, affiliate, PPC, and email marketing.

• Analyzing business performance and creating monthly/quarterly reviews

• Maintaining relationships with decision-makers across our target. client/customer base.

• Building and managing a successful team while fostering a culture that aligns with and promotes company values.

ONE (Full Agency) – Director of Client Services & Business Development Miami, Fl (Remote) • 01/2022 – 01/2023 (Consulting)

• Oversee day-to-day Miami agency operations and client relationships.

• Part of the Business development team with 80% success rate.

• Raise brand awareness & social media presence through digital.

• Optimizing the effectiveness of existing marketing channels such as emails, social media, website, etc., based on data-driven insights. JOE Agency – Director of Operations & Client Services Los Angeles, California (Remote) • 01/2020 – 01/2022

• Oversee day-to-day agency operations, digital efforts & client relationships.

• Work alongside the content creation and production team to develop new ideas.

• Business development liaison.

• Develop/manage all aspects of the company’s digital marketing.

• Help grew the business by 35%.

EDUCATION

University of Colorado at Boulder

Boulder, CO • 1999

Bachelor of Science: Business

Administration, Marketing

CLIENTS

• Delta Air Lines

• DIAGEO

• Sports Illustrated

• Burger King

• LA Care

• GiftNow

• FreeForm (Disney)

• Topo Chico

• BBVA

• Alamo Rent-A-Car

• Brahma Beer

• SONY

• Nickelodeon

• Movistar

• DIGITEL

• Motorola

• Unilever

• RIM (Blackberry)

• Frito Lay

• Univision

• Total Bank

• Terra Group

• Lucky Strike

• Ford

• Vetted App

• Montecristo Cigars

• Romeo Y Julieta Cigars

• Trinidad Cigars

• H Upman Cigars

• Casa Hotels

• Granier Bakeries

• Meet Ukraine

• Proyecto Peru

• Wild Fork Foods

500 Degrees Studio – Sr Group Account Director

Wynwood, Florida • 03/2019 – 01/2020

• Oversaw Burger King's merchandising divisions (national, test, global, packaging) in USA & Canada markets, for more than 7k stores.

• Collaborated with marketing and communications teams on standardization, design, and production of marketing materials.

• Business development team member with a goal of success. Altadis USA / Tabacalera – Sr Director of Digital & Brand Marketing Ft Lauderdale, Florida • 03/2018 – 03/2019

• Responsible for all digital footprint, including websites, social media handles, emails marketing, analytics, reporting, digital creative and planning.

• Helped increased brand awareness and brand sales by 10% of Montecristo, Romeo y Julieta, H Upmann, Aging Room, etc.

CALLPAL APP - VP Marketing, Digital & Sales (Americas) Miami, Florida • 10/2015 - 03/2018

• Head of digital, brand marketing, and sales department leading a team of 25.

• Established a branding, strategic planning, marketing, and sales plan that increased brand awareness by 70%.

FE ADVERTISING + CONTENT - Founder & Agency Director Miami, Florida • 10/2011 - 10/2015

• Led the marketing & advertising consulting firm that successfully performed in 4 cities (Buenos Aires, Miami, Panama & Caracas) by using a strategic approach that established client relationships and increased sales.

• Responsible for day-to-day operations including strategy, creative, planning, new business, digital and more.

DIEGO+HEYMANN+PARTNERS (The Farm) - Sr Regional Account Director Miami, FL • 01/2010 - 10/2011

• Led the regional team and established client/agency relationships while managing over 30 countries in LATAM.

• Directed regional communication for every product, service, and program.

• Part of the Business development team that pithed new clients. ADDITIONAL WORK HISTORY

AW/NAZCA SAATCHI & SAATCHI - Sr Account Director

Caracas, Venezuela • 01/2009 - 01/2010

REPUBLICA - Sr Director of Brand Integration & Client Services Miami, FL • 09/2007 - 01/2009

DIEGO+HEYMANN+PARTNERS - Regional Account Director Miami, FL • 09/2005 - 09/2007

BIZCLUBS MAGAZINE - Director & Founder

Miami, FL • 06/2002 - 09/2005

AW/NAZCA SAATCHI & SAATCHI - Account Executive

Caracas, Venezuela • 07/1999 - 06/2002

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