SOMESH GYANCHANDRA

Buena Park, CA, *****

949-***-**** Email: ad18op@r.postjobfree.com

WORK EXPERIENCE:

Mar 2023

Abbyson Living

Woodland Hills, CA

Director E-Commerce Sales

§ Reporting directly to Ownership team (CSO)

§ Annual E-commerce Sales Volume: + $50 Million

§ Managing monthly advertising budget: 100K+

§ Managing, negotiating and maintaining contracts with E-commerce Partners

§ Full ownership of E-Commerce Partners P&L

§ Developing reporting tools to analyze sales and profitability

§ Cross functioning with Merchandising, Inbound, Warehouse, IT and Accounting

§ Collaborating with Top Management to liquidate excess inventory

§ Developing promotional pricing and successful campaigns

§ Managing a successful team of E-commerce Managers to -

• Optimize sales on various E-Comm platforms (e.g., Amazon, Wayfair, Walmart, Target, Home Depot, Overstock, Macy’s, BJ’s, Houzz etc.)

• Listing and maintaining PDP’s

• Refreshing PDPs with copy and digital assets

• Manage +2000 SKUs on various e-tailer’s sites

Feb 2022 – Feb 2023

Living Style (Li & Fung Company)

Irvine, CA

Director E-Commerce & Omni Channels

o Drop Ship / E-Commerce:

§ Annual E-commerce Sales Volume: + $100 Million

§ Managing a successful team of E-commerce Managers (in US and China) to -

• Optimize sales on various E-Comm platforms (e.g., Walmart, Target, Amazon, Costco, Sam’s, Big Lots, Lowe’s, Best Buy, Office Depot, Home Depot, Staples etc.)

• Launch new SKU’s and audit existing SKU’s

• Improve PDP and PLP to showcase industry leading content

• Develop promotional pricing programs for revenue generation

• Monitor competitor activity to identify new opportunities for growth

• Oversee online advertising campaigns on various e-tailers

• Manage 50 – 1000 SKUs on various e-tailer’s sites

• Build a robust reporting system via Power Bi and other PDM’s o Direct Imports:

§ Alongside Product Verticals, managed P&L of Annual Sales Volume +300M

§ Managing a successful Key Account Management team of 8 to -

• Profitably run COSTCO, Walmart, Sam’s, Lowe’s, Office Depot, Home Depot, Staples, and Big Lots

• Manage pricing, supply chain fulfillment with teams in Asia

• Supervise brand licensing, innovation, usage, and promotion among various Omni channels

• Engage in full product development cycle

• Engage with Data Analytics team to prepare robust reporting system o Collaborate with Operations and procurement team to maintain optimum inventory flow o Streaming content guidelines for content team to render web content per e-tailer’s web traffic o Engaging with Customer Service team to keep the PDP Q&A updated via Bazaar Voice o Setting up plans with Warehouse teams to efficiently manage 3PLS’s Jan 2005 – Jan 2022 UMA Home Decor

Los Angeles, CA

E-commerce Manager

• Annual E-commerce Sales Volume: $44- $50 Million

• Hired in as Account Manager. Promoted to Sales Manager in 2008

• Promoted to National Sales Manager in 2012

• Officially promoted to E-commerce Manager in 2019

• As E-commerce Manager:

o Strategically streamlines operations, leverages marketplace messaging system, analyzes multiple data resources daily, creates reports to manage Amazon product listings, oversees order processing, and provides customer support for 7 clients generating approximately $25M in annual revenue o Onboarded and manages high-profile clients such as Amazon, Walmart, Bed Bath & Beyond, Living Spaces, Pier 1 Imports, Hayneedle, Belk, Homedepot.com, Newegg.com, Lowe’s, Homesquare.com o Leveraged relationships with brick-and-mortar buyers to develop an omni-channel revenue stream o Built up SKU count from less than few hundred to over 5000 SKUs. o Optimize platform and site content in line with best practices, company vision, client expectation, and SEO. o Took role as SME for Enterprise Resource Planning (ERP) integration with Microsoft D365 to customize technological improvements to meet business needs. o Facilitates repeat business by mapping tailored order/fulfilment models in conjunction with specific customer operations

o Oversees team of 4-5 staff, driving monthly/weekly goals in line with company initiatives o Conduct SWOT analyses to identify areas for improvement and shape tactical strategies. o Expedited revenue with retail leaders in market, concurrently maintained profitable margins.

• As National Sales Manager:

o Managed 6-7 department store accounts including TJ Maxx, Ashley Home Stores, Beall’s Outlets, Living Spaces, Bed Bath and Beyond

o Oversaw a team of 3 account managers

o Communicated inventory status updates, conducted price negotiations and purchase order terms o Collaborated with internal buying and planning teams to ensure inventory needs were met and with product development team to generate new products based on market feedback o Negotiated costs to support clients with slow moving merchandise o Attended in-person markets/ conventions to launch new products o Grew portfolio of customers by 30% through new business development o Increased revenues by 15% YOY:

§ Converted TJX Group sales by 30% through expansion of product offerings

§ Accelerated sales with Beall’s Outlet/Department stores by 25% thru introduction of new categories

§ Increases Ashley Home Store sales by 30% via new strategic implementation of package freight program

(Reason for looking: Looking for the next step in my career to drive company growth while utilizing the skillset in merchandising, sales and e-commerce operations)

EDUCATION:

MBA in Marketing & IT, IMC, New Delhi, India

Bachelor of Science, Rohilkhand University, Bareilly, India Languages, Certifications, Awards & Recognition:

Certificate in Marketing & Communications, UC Irvine, Irvine CA Certificate in Digital Marketing, UC Irvine, Irvine CA Bilingual: English, Hindi

TECHNICAL SKILLS:

Microsoft D365 Microsoft Office Suite Power Bi Salsify Point Force Quote Works Amazon Vendor & Supplier Central Walmart Retail Link & Item 360 Commerce Hub Target Launchpad Bazaar Voice

Contact this candidate