JEAN-CHARLES “JASON” DERVIEUX, MBA, MS

239-***-**** – ad18gd@r.postjobfree.com – Willing to Relocate – https://www.linkedin.com/in/jeancharlesdervieux/ BUSINESS STRATEGY OPTIMIZATION WEB & DATA ANALYTICS DIGITAL MARKETING Analytical Business Leader, Innovative Brand Builder, and Digital Market Strategist who successfully designs and drives vision to create powerful consumer experiences, market relevance, and lasting impact. Seasoned Digital Marketing Executive with over 15 years of experience, delivering innovative marketing strategies and substantial revenue growth in global retail, automotive, and technology sectors. Commanding a robust track record, I've managed $24M+ in annual advertising, developed websites generating $1.5B in revenue, and led marketing for 750+ international customer accounts. My expertise encompasses strategic planning, omnichannel B2B/B2C campaigns, business development, and the creation and optimization of digital assets, leveraging AI for personalization and enhanced user experience. Instrumental in operational excellence, I optimize ROI/ROAS, spearhead data-driven strategies, and champion marketing innovation. Adept at cultivating high-performance teams, I instill a culture of empowerment and accountability, driving profitable and sustainable growth. Fluent in multiple languages, I bring a global perspective and an entrepreneurial mindset to foster transformative digital transformations within Fortune 500 landscapes.

• Strategic Leadership: Elevated businesses to leadership positions using tailored digital strategies.

• Operational Efficiency: Reduced EVOLV.AI’s onboarding time from 8 weeks to 2, increasing testing win rates by 30%.

• Client Relationship Management: Added $37 million in revenue at Contentsquare through data insights and client relationships.

• Digital Channel Optimization: Boosted Hertz’s revenue by $102 million across websites through optimizations. AREAS OF EXCELLENCE

Strategic Planning & Marketing Strategy Digital Transformations E-commerce Leading, Training, Mentoring Financial & Budget Management Branding & Storytelling Web Analytics Problem Solving & Resolution Multi-Channel Marketing Mobile & Email Marketing Digital Marketing Paid Social Media Advertising Search Engine Marketing ( SEM ) Conversion Optimization ( CRO ) Project Management Consumer-Generated Media ( CGM ) Search Engine Optimization ( SEO ) Marketing Automation / CRM B2B & B2C Marketing Customer Experience / UX / UI CAREER HIGHLIGHTS

WEB GROWTH GURUS LLC, Denver, CO Oct 2022 – Present Head of Marketing / CEO / Founder

Provide expert recommendations, consultancy, brand equity, and direction on marketing initiatives for Fortune 100 and 500 companies. Establish long-term growth vision and utilize sales and trend analysis to integrate effective messaging across all media platforms on a global scale.

• Have worked with brands including Costco Wholesale, Zillow, GAP, Nautica, Amazon, Old Navy, Hertz, Whirlpool, Dropbox, Auto Nation, Farmers Insurance, and T Mobile.

• Establish and lead implementation strategies that focus on expanding customer base, retention, and driving market share growth.

• Direct the recruitment and management of a global team of Paid Search, SEO, Performance, and Automation Managers along with Designers and Developers.

EVOLV.AI, San Francisco, CA Jun 2022 – Jul 2023

Head of Strategy & CRO, 2023

Oversaw the strategic direction and activities of a high-performing strategic team of UX designers, researchers, and data analysts; recruited and trained on website and app optimization for global clients across North America and Europe.

• Developed and integrated testing frameworks and spearheaded AI-led optimization to drive tangible business outcomes and revenue growth.

• Played a significant role in relationship management; attended meetings, proposed strategies, and integrated operational procedures that increased internal workflows with a focus on client experience and satisfaction.

• Created and implemented a prioritization framework that streamlined testing and variant selection, combining various conversion rate optimization (CRO) frameworks.

• Successfully achieved minimum goal of 4 times ROI for software as a service (SaaS) and service purchases. CONTENTSQUARE, Seattle, WA March 2020 – May 2022 Sr. Enterprise Strategy Analytics Consultant

Effectively managed a diverse portfolio of Fortune 500 clients and delivered value-based customer success management. Conducted comprehensive research with analysis to provide strategic consultancy on revenue-generating marketing solutions that aligned with the client’s brand vision and goals.

• Clients included Gap, Costco, Microsoft, T-Mobile, Minecraft, Xbox, Asana, ServiceNow, Vans, Tiles, Safeway, Zillow, SPARC (Aeropostale, Lucky Brands, Nautica, Brooks Brothers), Dropbox, Eddie Bauer, Edward Jones, Polaris Industries, Whirlpool, Playboy, Yandy, Mutual of Omaha, Bank of the West, American Tire Distributors.

• Established a customer-centric culture by augmenting clients’ strategic plans and delivering powerful insights.

• Generated $37M in revenue with data-driven optimization of application, website, and paid search.

• Increased client retention by 17% with the refinement of customer success management protocols and facilitating as SME in digital analytics. AMAZON (Amazon Hub), Seattle, WA June 2019 – March 2020 Head of B2B Marketing

Delivered marketing, brand awareness, engagement, and conversion of target audiences on primarily digital channels.

• Accelerated processes and procedures, which increased productivity by 21%, raised lead generation by 26%, and reduced cost per acquisition by 53% with targeted paid search marketing campaigns and optimization strategies.

• Successfully rolled out B2B demand generation strategy for Access Point and coordinated entire lifecycles of all merchandising and marketing projects and lead multi-disciplinary teams to drive success.

• Built a scoring and grading system to identify qualified leads and readiness in being contacted based on buying cycle stages identified by the type of content being used.

HERTZ, Estero, FL November 2017 – June 2019

Head of Digital Marketing Optimization, ’17 – ’19

Delivered outstanding results across the digital optimization of website design, email marketing, and user experience. Directed strategic digital product development, implemented scorecards, defined KPIs, and fostered a customer-centric environment that drove revenue growth and customer engagement.

• Identified and drove change, leading to a 7% increase in conversion and $68M in revenue and lead 12% increase in Dollar and Thrift website conversion, resulting in $34M in revenue.

• Directed strategic digital optimization across all channels and implemented solutions focused on revenue generation and customer engagement.

• Designed and implemented UX team scorecards and defined KPIs for each digital marketing channel, ensuring proper protocols were in place to manage impact and track performance.

• Utilized Agile, Design Thinking, The Hook Framework, Lean Startup, Story Mapping, Prototyping, and Usability Testing to develop solutions that align with business objectives and long-term growth strategy. DEALER.COM (Formerly Haystak Digital Marketing), Fort Myers, FL November 2015 – October 2017 Head of Paid Search Advertising Team, Dealer.com, ’15 – ‘17 Managed up to $24M nationwide annual budget and led daily direction on 750 dealerships' paid search and SEO initiatives. Effectively led a team of 12-15 strategists with a focus on exceeding all KPIs; trained and mentored staff to drive excellence across the workplace.

• Successfully transformed a $2M loss-making organization into a $1M profit-generating organization with 8 months through deployment of enterprise-wide strategy.

• Recognized as the subject matter expert (SME) and go-to person on internal SEM management software, Kenshoo, and Google Analytics. ADDITIONAL EXPERIENCE:

NEOGENOMICS LABORATORIES, Head of Digital Marketing, 2013 – 2015: Increased annual organic traffic 93%, leads 21%; decreased cost per lead by 45%; company stock price grew from $2 to $7.13 per share; led international teams, managed all paid search initiatives, new website development, build a long-term strategic plan and implemented it, go-to-market new product management. STRATEGY MARKETING CONSULTING, LLC, Founder / Strategic Advisor, 2012 – 2015: Advised companies and conducted competitive/market analysis; strategic planning; go-to-market strategy; market entry; product launch; marketing operations; digital marketing; SEO optimization; and PPC management.

POWER BOLT AND TOOL, Director of Sales & Marketing, 2012 – 2013: Increased sales 30%, site traffic by 2,800%, and customer retention 26%; reversed negative growth rate; improved gross margins 7%; and decreased buying cycle time 20%. DD’S PRODUCT, Product Marketing Manager, 2007 – 2012: Launched medical device in the international market; sold 80K+ pieces through traditional and nontraditional marketing tactics; managed communications with regulatory authorities for US launch. EDUCATION

M.S., Salutatorian Award, Internet Marketing, Full Sail University, Winter Park, FL, 2013 M.B.A., with honors, Finance, Florida Gulf Coast University, Fort Myers, FL, 2012 B.S., with honors, Marketing & Management (double major), Florida Gulf Coast University, Fort Myers, FL, 2009 LICENSES & CERTIFICATIONS

Certified Marketing Director (CMD), ELVTR, 2023 Google Tag Manager (V2) Essential Training, Lynda.com, 2018 Crucial Conversations, Crucial Learning, 2017 Programing Advertising, LinkedIn, 2023 Digital Product Management: Modern Fundamentals, Coursera, 2018 Everyday Bias, Cook Ross, 2017 Google Analytics 4, GA4, Essential Training, LinkedIn, 2023 Email Marketing Trained Practitioner, Market Motive, 2018 Leadership, Frankly Covey, 2017 Diversity and Inclusion in Marketing, LinkedIn Learn, 2023 Conversion: Optimization Trained Practitioner, Market Motive, 2018 Web Analytics Master Cert., MM, 2014 Goal Setting: OKRs, LinkedIn, 2021 Learning Data Visualization, Lynda.com, 2017 Inbound Marketing Certified, HubSpot, 2013 Contentsquare Certified, Contentsquare, 2020 Google AdWords, Google, 2016 And more… TECHNICAL PROFICIENCIES

Adobe Analytics, Adobe Creative Suite, Adobe Podcast, Ahrefs, Asana, Beatoven, BigCommerce, ChatGPT, ChatGPT Playground, Constant Contact, CSS, Domo, Dynamic Yield, EdSynth, Elementor, Evolv.AI, Facebook Ads Manager, Figma, GA4, Google Ads (AdWords), Google Analytics, Google Data Studio (Looker Studio), Google Optimize, HTML, HubSpot, Instagram Ads, JavaScript, Jira, Joomla, Kenshoo, Keap, Klaviyo, LinkedIn, LinkedIn Campaign Manager, Mail Chimp, Marketo, Meta, Metahuman Creator, Microsoft Dynamics 365, Microsoft Teams, Midjourney, Move.ai, Moz, Optimizely, Pardot, Pipedream, Rotato, Runway, Salesforce, SEMrush, Sendinblue, SEO Power Suite, Shopify, ShotDeck, Slack, SQL, Spyfu, Tableau, Trello, TurboRender, Twitter Ads, Unbounce, VWO, WooCommerce, WordPress, Yoast SEO, Zapier, Zoho.

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