Mark Anthony Sherengo

Greater Denver Area 719-***-**** ad189n@r.postjobfree.com

Senior Sales & Marketing Executive

Leading Global & National Technical Sales Team

Professional Summary

Creative leader with a demonstrated successful history of commercialization of new products, entrepreneurial spirited executive with over 15 years of senior sales experience. Expertise in key areas including consumer product merchandising, new business development & product placement, healthcare, networking, strategic relationship development, P&L responsibility for US, Canada & Latin markets. Experienced in recruitment, retention of talented sales & marketing executives, skilled sales negotiator, deep consumer, and commercial channel Imaging hardware & software product understanding. Promotional Roadmap creation and planning for Imaging Print Industry, B2B, Healthcare.

Professional Work Experience

Director of Sales Business Development, IT Supplies Inc 2021-Current

IT Supplies is a Premier Distributor of digital printing workflow consulting, supplies, equipment & software needed to run your business.

Director of Sales, Universal Woods 2020-2021

Louisville, KY

Responsible for Developing a National Photo Lab and Distribution channel. Grew Business 57% in 2021.

At Universal Woods, we help companies and individuals grow their photo imaging and personalized products businesses by providing the highest quality dye sublimation blanks. Our industry-leading brands, ChromaLuxe and Unisub, offer unmatched quality, durability, and image reproduction worldwide.

Strategic Business Development, Canon USA 2016-2020 Melville, NY Accountable for leading a diverse, multi-function team of to identify and develop strategic business partnerships and new market opportunities to grow channel sales and establish new verticals for professional consumer, and specialty imaging technologies, championed internal cultural change initiatives to breakdown and remove divisional silos with a combination of research, analytics, and focus on emerging enterprise SDK and API requirements to provide customer-driven, cross-portfolio solutions. Help launch Canon first CCAPI Developer community. Developed innovative financial and service models to drive revenue growth and increase market share in, Cruise Lines, Theme Parks, and Passport integrators. Created new business and developed products to help Canon in Healthcare Imaging segments.

Sales Achievements -2017 Presidential award for Developing Visionary’s wanted theme for Canon CES Booth to launch B2B integration partnerships program.

VP Sales & Marketing, Allie Camera 2015-2016 Pompano Beach FL Developed and launched a 360/VR Camera (Allie) along with CCTV market for an established Security Company (ICrealtime). Managed 12 direct reports, Lead and managed P&L, public relations, marketing and promotional activities, managed all company Tradeshows. Repositioned company value and market position to be acquired.

Director of Digital Sales & Marketing, RICOH Imaging/Pentax Imaging 2009-2016 Denver, CO Establish and maintain relationships with industry influencers and key strategic partners in Canada, USA and Latin America. With 32 direct reports, led and managed P&L public relations, marketing and promotional activities, managed all company Tradeshows and events, manage corporate marketing team, to include outside sales team and independent manufacturer representatives, achieve satisfactory profit/loss and market share based on current market conditions and agreed upon goals with headquarters in Japan, directed marketing channel development activities and coordinated sales distribution by establishing sales territories, quotas, and goals, redeveloped warehouse and distribution process that generated income vs being a traditional PL cost center, directed sales and forecasting activities in CRM( Salesforce) and sets performance KPI goals accordingly, created and CRM/MS Excel guidelines and disciplines.

National Accounts Sales Manager/E commerce, Pentax Imaging,

Golden, CO Lead National Sales for Consumer and Professional, B2B Digital and Optics products, managed on-air accounts for QVC, Shop NBC, and HSN, Developed and managed over 200 well known third party VARS and managed Retail large account sales to include Amazon.com, Walmart, & Costco.

Sales Achievements - Increased Amazon growth from $2M to $8M in 12 months, developed marketing strategies that raised Pentax online business from .5% to 5% in 8 months, grew 3 of 6 Pentax Distributors that generated $6M in sales for 2008, delivered 154% of $32M quota and responsible for 50% of all sales in 2008 for Pentax.

National Accounts Sales Director – EID/CE Channel, FUJI Photo Film 2006-2008 Valhalla, NY Responsible for National Sales for all consumer and professional digital products, directly responsible of all P&L, photo specialty accounts in Western Region, which generated an increase in sales from $3M in 2007 to goal of $15M in 2008, Retail included direct responsibilities for Western Region. Accounts include top tier clients, for example, CompUSA, Fry’s, Ultimate Electronics, Radio Shack and Game Stop. Managed 3 of 6 Fuji Distributors (Ingram Micro, Tech Data and DBL).

Managed the following accounts via distributors that generated $8M in sales in 2008, Amazon Staples.com, Office Depot.com, QVC.com, Dell.com, Buy.com (Direct), Managed a dealer and customer based refurbish products sales channel (over 7K units monthly in 2007), Manage 2 of 4 manufacture representative companies used by Electronics Imaging Division, Developed new channel for Fuji in the EBC markets (Home Depot and Lowes)

National Accounts Sales Manager, Fujifilm 1999-2006 Created a computer Channel, that generated 80 million of revenue in 36 months, Developed the first OEM sale of Digital Cameras to Apple Computers, developed a return on Investment (ROI) training tool and communicate to Photographic sales staff of proposed products and solutions, MDF and co-op in the CE Channel.

Special Markets Manager, Fujifilm 1997-1999 Responsible for GSA/EDU sales in Western Region, Responsible for the largest software sales to U.S. Air Force in the company’s history, expand sales to include State and Local Government accounts. Responsible for developing 3 new Channels for Fuji products, Part of 4-person team that provided input on Fuji forecasting software.

Sales Achievements Highlights at Fuji: 100% Budget attainment 7 out of 9 budget cycles, two-time Green Jacket award winner for top Fuji Salesman in 1999 & 2005.

Director of Sales, Digital Arts & Sciences 1994-1997

Alameda, CA

Managed all P&L sales & marketing for an image management software start-up company, Sold Image Management software in retail and .com ($18M) Responsible for sales software to Museums and Universities for archive purposes, negotiated all terms for company to have Image AXS (Image Manager software) purchased by Apple Computers.

Manager of Lab & Photos Sales, National Football League (NFL) 1988-1994 Los Angeles, CA Developed and managed a 3M image photo library, Directed and managed a five-person sales team which managed all forms of photographic coverage including league, marketing, publishing, licensing and team projects, Responsible for converting AGFA traditional press lab to Kodak digital lab.

Education

Graphic Arts, Los Angeles Trade Technology-Associates. 1994-1995

Training and Development

Microsoft Office Products, (Power point, Excel, Word), Salesforce, Adobe, Lightroom and various Imaging Software Applications and Image processing techniques.