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Strategic marketing and operations

Location:
Denver, CO
Posted:
December 27, 2023

Contact this candidate

Resume:

303-***-****

ad188q@r.postjobfree.com

C O N T A C T

E D U C A T I O N

MBA Strategic Business

MSU Denver

Bachelor of Arts - Directing

University of Northern

Colorado

W O R K E X P E R I E N C E

Strategy and Marketing

MDM Pumps

• Proactively discovered new business opportunities by evolving outbound customer relationship development. Maintained and nurtured opportunities that were qualified and ready for lead conversion.

• Refined and experimented with processes to achieve exceptional contact and response rates, surpassing industry standards.

• Identified key decision-makers and influencers in the pump industry, specifically targeting markets where MDM products have a competitive advantage.

• Crafted compelling and creative messages and delivery strategies to engage stakeholders, target audience and generate meaningful responses.

• Quantified the gaps between prospects' current state and desired future state in terms of energy consumption, maintenance, and capital spending.

• Developed department editorial calendar with key messaging specific to the industry.

• Drove digital marketing efforts through captivating content creation, social media management, and targeted website traffic optimization. 2022 - Present

Driving force in leading strategic initiatives, operations, and relationship management. A multiple project manager with focus on delivering profitable results in planning, production, and promotion. Built influential relationships with stakeholders and key decision makers within the organization. A solution and detail-oriented strategist that utilizes cross- functional collaboration to successfully deliver satisfaction and profitability in challenging circumstances. Highly competitive, passionate, persuasive, and articulate who continually achieves results beyond expectations. R E N E E H A R P E R

S T R A T E G Y MARKETING OPERATIONS

Marketing and Communications Specialist

Bethlehem Denver

• Engineered an inclusive and empowering strategic marketing plan, gaining accountability from key stakeholders, which significantly enhanced visibility

• Championed the launch of a new, accessibility-focused website catering to multi-generational users, improving community engagement and ease of navigation.

• Curated consistent, on-brand content encompassing current market trends, graphic design, website management, and a comprehensive social media marketing plan.

• Led video production efforts for external and internal marketing use.

• Led special projects promoting the school’s tuition-based services, events, and fundraising efforts, which resulted in a marked increase in enrollments and donations.

2018-2022

P R O F E S S I O N A L

D E V E L O P M E N T

Global Business Intensive 2020

– Costa Rica (MSU Denver)

Deep dive into international business

practices, counter strategies for

development, and analysis for future

success.

Strategic Planning Intensive, 2022

–Denver Metro Chamber of Commerce

Developed a 12-month Strategic

Plan/Coordinated with cross-functional teams

to implement the plan and maximize

operational

efficiency./Conducted market research to

identify new potential customers, partners, and

revenue streams./Built and maintained strong

relationships with stakeholders and industry

influencers to promote the brand and drive

sales.

S K I L L S

EQ insightful, Problem Solver, Storyteller,

Analyst, Multiple Project Manager, Results

Driver, Relationship Cultivator, Innovator,

Strategist, Collaborator, Resourceful,

Brand Messaging, Gap Selling

MS Office/Pipedrive/Monday/Asana

Hootsuite/Adobe Creative Suite/ Canva/

Squarespace/Wordpress

E X P E R T I S E

Strategic Operations & Planning:

Proficient in driving strategic initiatives,

coordinating with cross-functional

teams, and managing complex projects.

Relationship Management:

Skilled in building strong professional

relationships with key decision-makers

and influencers across various

industries.

Digital Marketing:

Experienced in content creation, social

media management, and website

optimization to drive engagement and

increase brand visibility.

Market Research & Analysis:

Proficient in identifying potential

business opportunities, analyzing

market trends, and tracking competitors'

activities.

Problem Solving & Critical Thinking:

Strong ability to analyze complex

situations, develop unique solutions,

and make informed decisions under

tight deadlines.

Co- Founder and COO

Madcap Theater

• Leveraged innovative business models to expand Denver Metro's premier comedy club, resulting in enhanced community engagement through targeted events and high-profile experiences.

• Facilitated audience expansion through novel programming, effective community outreach, and nurturing of local talent, thereby increasing club attendance rates and overall visibility.

• Showcased aptitude for external business development and thoughtful leadership, fostering a supportive work environment conducive to staff growth and motivation.

• Developed an internal training curriculum designed to elevate performance levels and empower staff for professional growth and personal development. I

• Initiated and managed major gift solicitation strategies, collaborating closely with donors and partners and fostering community engagement to ensure successful outcomes, thereby improving the club's financial stability.

• Demonstrated financial acuity by efficiently managing and analyzing financial data, implementing measures to increase revenue while minimizing expenditures. 2006 -2017

R E N E E H A R P E R

303-***-****

ad188q@r.postjobfree.com

www.linkedin.com/in/reneeasheharper

C O N T A C T Programs Facilitator

Kaiser Permanente 2004 - 2019

• Facilitated experiential emotional intelligence workshops with primary care physicians to enhance patient-clinician interactions.

• Utilized leadership skills to synthesize learning and unite practices for improved patient care.

• Demonstrated compassion, generosity, and awareness in mediating and managing conflicts. Recognized and nurtured the potential of underrepresented team members, fostering inclusivity and mutual respect.

• Engaged in leadership skill-building initiatives that emphasized the importance of generosity in praising team members and accepting praise with humility.

• Fostered a culture of positive reinforcement, leading to improved team morale and productivity.

• Led with self-confidence, inspiring team members to embrace challenges with resilience and determination.



Contact this candidate