Business Development Customer Service

MARTHA BERNSTEIN

Phone: 970-***-**** / Email: ***************@*****.***

Results-driven professional with experience and success in implementing and assisting in business development functions. Passionate about understanding customer’s needs and how to improve their quality of life through products and services. Emphasis on product development, merchandising, brand building, market research, system integration, and maintenance; recognized for diligence and creativity; successful management skills; skilled communicator in diverse situations. KNOWLEDGE, SKILLS & ABILITIES

Product Life-Cycle Management Client Relationship Building Sales and Marketing Strategy Domestic & Intl Budget & PO’s

Microsoft Office & Adobe Creative

Suite

Proficient in Full Circle

NPD, WGSN, Makersights, and

Market Trend Research

Competitive Positioning & Branding Workflow Prioritization PROFESSIONAL EXPERIENCE

BULLDOG CREATIVE Remote

Account Executive 2019 - Present

Takes the lead on day to day client interactions, managing and overseeing all customer service inquiries.

Has an in-depth understanding of the client’s objectives, brand, and products in order to provide effective advice toward the creation of successful promotional activities and strategies.

Responsible for providing creative and marketing services for a variety of clients.

Coordinates vendors for printing, copywriting, web design, media, trade shows and other services.

Fulfills customer orders and responsible for inventory management when needed.

Assists in leveraging data and analytics in brand partnerships to drive marketing, sales and strategic initiatives. Generated a 40% increase in sales within the first 6 months.

Focuses on maximizing existing programs and developing new business opportunities for the client or product. New business development increased 27% from launch of product within 2 months.

Supports the team with quarterly business reviews, presentations, media plan execution, product line management, white space market research, the go to market process, and creative collateral. URBAN ARMOR GEAR Santa Ana, CA

Operations Supervisor - Contract 2019 - 2019

Daily responsibilities included setting priorities, reviewing work standards, and implementing methods to enhance workflow by identifying issues and expediting solutions.

Responsible for strategizing and monitoring daily activities of all account reps service operations; supervising all shipping, receiving, and order processing while providing them with regular performance-related feedback.

Ensuring that the daily distribution activities are performed in a manner that provides the most efficient and international economical processing, storing, and shipping of products to customers on a timely and cost-effective basis.

Assisting account rep staff with duties where required.

Fostering an environment of internal customer resolution, as well as exemplary company customer service.

Overseeing total inventory and in-stock levels at all the distribution centers internationally; running daily/weekly/monthly reports to ensure product stock and accuracy. Increasing accuracy reports by 34% within the first month.

Oversee and manage a staff of 4-6 employees.

Operate in Full Circle daily for all product information, data analysis, dates, and distribution.

Experience in analyzing large amounts of data to develop and execute a course of action in a fast-paced environment. EAGLE CREEK Carlsbad, CA

Product Line Coordinator 2018 – 2019

Ownership of the line list in an excel document style master

Coordinate, organize, and facilitate with the PLM in all aspects of managing Eagle Creek product categories.

Analyzes sales and market data to develop merchandising plans by distribution channel and key accounts.

Support and oversee in-line product assortment as well as SMU’s and quick strikes for all key accounts.

Maintain the seasonal line lists, visual line plans (VLPs) and product reference charts (PRCs).

Gathering competitive data and creating reports using consumer insight research from NPD and WGSN.

Analyze categories and make recommendations to product assortment based on sell thru data, competitive landscape, and market trends. Adjusting product based on data increased category sales by 42% within a framed time.

Review and proof seasonal overviews, catalogs, and tech packs for alignment and accuracy

Provide timely, accurate features and benefits (FABs) information in coordination with Design & Product Brand Manager for newly developed products to the Marketing team.

Monitor the go-to-market calendar and support preparations for major meetings.

Support Sales with creation of merchandising and visual line planning tool. Saved the company 20% of marketing budget.

Provided product solutions based on feedback and performance.

Determine pricing to achieve category margin targets and maintain competitive positioning. ELECTRIC VISUAL EVOLUTION San Clemente, CA

Product Manager, Eyewear and Apparel 2016 – 2018

Responsible for purchasing and production activities supporting Electric's eyewear and apparel categories.

Coordinating eyewear and apparel line information, ensuring all development details translate to clear supplier specifications and purchasing instructions.

Maintaining Full Circle to support eyewear and apparel production activities, for example creating the BOM, style number, description, images and maintaining updates.

Ensuring product lines are brought to market in a timely and profitable manner.

Support product commercialization activities.

Communicate status and updates; work closely with members of the Product, Finance, Operations, and Sales teams.

Working closely with the Ecommerce team to update product images and descriptions in Full Circle and Magento.

Supporting regulatory compliance activities, managing eyewear and apparel packaging programs, tracking and documenting samples from inception to design (Photo & SMS), and organizing the intake of all samples company wide.

Working closely with apparel distributors, specifically off the shelf blanks and eyewear distributors, to ensure we had the new season rainbow line available in the office for new season design.

Ensure quality and committed delivery of external manufacturing/art applications.

Responsible for the retail store at the HQ: sales representative, inventory management, customer service rep, display and floorplan design, assortment planner, and lead merchandiser. Increasing company revenue by 42% category specific. SUN LOGIC Breckenridge, CO

Buyer/Retail Associate/Merchandiser 2013 - 2016

Comprehensive knowledge of purchase orders from the production to the completion, including inputting orders, adjusting retail, and receiving in store.

Maintain merchandise levels within the store, including fulfilling ATS orders, order deadlines, and constant product fill.

Managing all vendor relations and oversee the buying aspects of the stores for men’s and women's, watching the product from checking it into the store and merchandising it on the floor.

Maintained visual merchandising and installments throughout the store

Daily office operations; efficient in retail pro, Microsoft Word, Excel, Outlook, Adobe Suite Programs

Creating and maintaining an online store; including design of the website, merchandise available, inventory levels, product description and images.

EDUCATION

UNIVERISTY OF COLORADO – Denver, CO Master’s Degree, Graduate Level Courses Completed MIAMI UNIVERSITY – Oxford, OH Bachelor of Arts Degree, 2004 / Cum Laude Graduate

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