Public & Media Relations Strategist Senior Copywriter Brand Storyteller

REPRESENTATIVE PROFESSIONAL EXPERIENCE SKILLS & EXPERTISE

Public Relations

Media Relations

Marketing

Brand messaging

Copywriting

Independent Writer, Editor, Producer 2000 – present

Select engagements: Baylor Scott & White, The Chronicle of Philanthropy, College Board, Douglas Saw & Associates, Episcopal Diocese of Los Angeles, Frito-Lay, 7-Eleven, Theatre Three, University of Dallas, UT Southwestern, and YUM! Brands. NICE: Customer Experience (CX) Software Tel Aviv • Hoboken • Salt Lake City Senior Marketing Communications Manager June 2022 – Feb. 2023

Increased executive editorial placements in top-tier industry and business publications, such as Fast Company, Forbes, Harvard Business Review, and Smart Customer Service in partnership with Hill + Knowlton global public relations firm.

Wrote and edited press releases, sponsored content, campaigns, presentations, and C-level bylines to position A.I.-powered CX software solution as market leader. Marketing Content Writer March 2021 – June 2022

Drove creative and wrote demand-gen campaigns for U.S. and European divisions of global CCaaS firm.

Wrote and edited blogs, eBooks, whitepapers, SEO-aligned web content, landing pages, sponsored content, Google ads, paid/organic social, video and event scripts, executive speeches, and internal communications for AI-powered CX solutions.

Recognized as “Marketing Star” after nine months. Southern Methodist University Dallas

Associate Director, University Communications Oct. 2018 – Aug. 2019

Wrote and edited communications for President and Board of Trustees, as well as crisis communications, donor publications, press releases, faculty and staff newsletter content, major event speeches, and video scripts.

Drafted preliminary case statement for $1.5 billion capital campaign. ELAINE GANTZ WRIGHT

WRITING EXPERIENCE

Press Releases/Briefs

SEO Web Content

Organic/Paid Social

Bylines

Blogs

Speeches

Paid Editorial

Videos

E-books

Digital Campaigns

INDUSTRIES

Technology

Healthcare

Banking

Retail

Culture

Education

Nonprofit

Raytheon Professional Services Dallas

Marketing Communications Specialist Sept. 2013 - May 2014

Managed relationships and content for all public relations, advertising, social, and SEO/SEM agencies.

Crafted product and brand content for standalone division delivering customized training for oil and gas, healthcare, financial services, and power delivery.

Wrote and executed advertising campaigns, paid editorial placements, social videos, event messaging, collateral, and organic social media; ghostwrote blogs for subject-matter experts. Voyager Sopris Learning/Cambium Learning Dallas

Senior Copywriter and Public Relations Contractor Oct. 2012 - March 2013

Wrote and edited marketing and instructional materials for K-12 learning curriculum products.

Developed product collateral, web content, targeted campaigns, blogs, data sheets, video scripts, and more.

Following acquisition and downsizing, wrote and distributed all press releases to maintain public and investor relations initiatives during volatile reorganization period. EDUCATION

MBA/M.A., Arts Administration Southern Methodist University Dallas, Texas B.S., Speech/Theatre Northwestern University Evanston, Illinois ad185d@r.postjobfree.com 214 . 683 . 9295 View my portfolio

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