SKILLS

EXPERIENCE

KRISTA GIANNONE

416-***-**** ad17yl@r.postjobfree.com Toronto, ON M5V0N4

Experienced digital professional with extensive experience managing complex projects and programs end-to-end. Accomplished in leading cross-functional teams to exceed project goals and foster client satisfaction. Comfortable working both collaboratively and autonomously, demonstrating strong leadership and communication. Highly organized and able to work under tight deadlines and shifting priorities in a fast-paced environment. Proven track record of successfully delivering projects in line with time, budget, and quality standards.

• Digital Project Management • SCRUM/Agile Pro ciency

• Stakeholder Management • Content Management (CMS)

• Digital Content Development • Time Management

• Leadership • HTML Pro ciency

DIGITAL PRODUCER

Bond Brand Loyalty

Toronto, ON

August 2022 - July 2023

Managed and produced multiple complex digital campaigns end-to-end, development and creative projects with budgets up to $40K for large clients, adhering to deadlines and budgets and ensuring consistent project success

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• Worked closely with client account teams to review briefs and participate in strategy recommendations as needed Worked with internal partners to produce content for various digital platforms, including creative, UX/UI, content, QA, and technology

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Created project timelines, provided budget quotes, scope documents and resource allocation required for each project

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Acted as digital subject matter expert ensuring that project objectives were met, all work was approved before delivery, and any handled changes in scope

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• Monitored and provided timely status updates to the team regarding project status and roadblocks

• Uploaded web content in CMS and ensured accuracy by following quality assurance testing protocols

• Consistently monitored and highlighted potential project risks and proactively resolved issues as needed DIGITAL COMMERCE SPECIALIST

Rogers Communications

Toronto, ON

March 2019 - July 2022

Managed and executed digital campaigns for Rogers.com and Fido.ca Connected Home Web Merchandising, including promotional marketing campaigns, landing pages, corporate initiatives, regulatory changes, and rate changes

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Worked closely with marketing and brand stakeholders on project objectives, scope requirements, and assets in order to ensure successful project delivery

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Coordinated deployment activities with QA, Delivery Management, Business/Marketing partners, and supported teams to ensure successful delivery of campaigns

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• Uploaded content in CMS and managed pre and post launch QA activities to ensure accuracy of content EDUCATION

CERTIFICATIONS

Executed online marketing activities for new market launch of Rogers first-ever streaming service, which exceeded acquisition targets by 18% on first day of launch

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Organized and led campaign activities with cross-functional digital team on the online Self-Install campaign, which launched in record time as a COVID-19 response activity

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ONLINE MARKETING SPECIALIST

Corel Corporation

Ottawa, ON

April 2018 - April 2019

Developed and implemented successful online marketing campaigns to increase brand awareness and maximize ROI

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Worked with developers to conduct A/B tests regularly, which helped increase conversion rate by 15% for the Q1 push campaign

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Managed and executed content updates and push campaigns for WinZip software releases and exceeded sales goals by 16% YoY

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Worked cross-functionally with creative teams and developers to create copy and design of web promotions and campaigns

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Collected and analyzed eCommerce performance metrics for campaigns and discovered opportunities for improvement

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ONLINE MARKETING COORDINATOR

Sears Canada

Toronto, ON

February 2017 - October 2017

• Worked with the eCommerce Marketing team to execute online promotions for the Home Décor category Updated site content and conducted quality assurance checks of product information, content and images on website

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• Coordinated pricing on flyers, newsletters and online channel and ensured accuracy across all mediums

• Assisted with the pricing strategies through conducting market research

• Increased online pricing accuracy by 25% by developing a filtering method for product price on Excel COMPLETED COURSEWORK TOWARDS

BACHELOR OF COMMERCE IN BUSINESS ADMINISTRATION,

MARKETING

Ryerson University, Toronto

Jun 2017

• SCRUM Alliance Certified Product Owner • Google Project Management Certi cate

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