Digital Marketing Social Media

Francesca Venezia Dunbar

San Francisco Bay Area

********@*****.*** • 925-***-**** • linkedin.com/in/francesca-venezia/

As an accomplished marketing leader, I bring a wealth of experience in guiding diverse global teams within the technology, semiconductor, SaaS, and manufacturing sectors. Specializing in inventive go-to-market strategies, I have a proven record of transforming brand and communication approaches, spearheading digital marketing initiatives, and uncovering unmet customer needs for strategic product positioning. One of my notable achievements includes orchestrating the launch of a cloud-based SaaS company, resulting in a substantial increase in MQLs and successful sales conversions, fueling pipeline growth. My marketing methodology seamlessly blends data-driven insights with captivating storytelling, ensuring enhanced brand engagement across various digital platforms. I take pride in my ability to cultivate high-performance teams by fostering a culture of innovation and operational excellence. My leadership style is rooted in achieving measurable ROI, and my strategic vision positions me for continued success in dynamic market environments. Beyond my professional accomplishments, my friendly and approachable demeanor allows me to collaborate effectively with diverse teams.

PROFESSIONAL EXPERIENCE

FOSS Analytics / FOSS Software Services, San Francisco, CA 1/2023-Current

Head of Global Marketing

A subscription-based cloud SaaS platform leveraging analytics data for the AgTech and Food Manufacturing industries transforming analytical data into date-driven insights with Microsoft Azure and Snowflake technologies.

Strategically spearheaded the development of a global marketing framework for an emerging SaaS division, aligning closely with overarching company goals. This initiative was pivotal in amplifying pipeline growth and boosting sales lead conversion, achieving remarkable milestones within the division's inaugural year.

As a pivotal member of the commercial team, I directed marketing initiatives that boosted web conversion MRR and ARR, aiding in business scaling. In six months, facilitated a 10% shift with customers adopting SaaS platform, improving efficiency and ROI through technological integration and process optimization.

Crafted and executed a comprehensive brand strategy, encompassing refined aesthetics, targeted messaging, and a distinct tone across key digital platforms, including websites, social media, and paid advertising.

Strategically enhanced MQL growth by efficiently driving and optimizing SEO programs across the marketing funnel, resulting in a significant increase in qualified lead generation and conversion rates. Leveraged strong skills in project and program management for ABM of key customers.

Crafted and executed a comprehensive suite of integrated marketing campaigns, leveraging a mix of SEO/SEM, UX, funnel management, event strategy, digital marketing, and paid and earned media channels. Spearheaded creation of content, including blogs, and articles, to enhance brand visibility and engagement.

Demonstrated exceptional leadership in the planning and implementation of demand generation strategies, significantly enhancing marketing effectiveness and reach.

CRM/Salesforce, Pardot, AI Tools, SEMrush, GA4, Looker, Google Ads, LinkedIn, Microsoft Office Suite, etc.

Francesca Venezia Consulting, San Francisco, CA 5/2022-12/2022

Business and Marketing Strategist

An innovative marketing firm specializing in developing marketing strategies, leveraging data analytics and creative approaches to enhance brand visibility, engage target audiences, and drive business growth for its clients.

Expertly guided clients through the formulation and execution of profitable growth strategies, focusing on unique market positioning, effective segmentation, and the launch of new products/company.

Played a pivotal role in shaping and implementing comprehensive content marketing, digital media strategies, and media relations, significantly elevating clients' communications, and public relations impact.

McWane, Oakland, CA 12/2017-4/2022

VP of Marketing, Strategic Partnerships, & Government Relations

A global privately held company valued at $2+ billion, specializes in the manufacturing and distribution of water infrastructure, flow control products, and technology solutions, playing a vital role in ensuring clean water.

Orchestrated high-impact campaigns that significantly contributed to top-line growth exceeding $750M.

Drove marketing strategy for a six-company division including strategic partnerships and advocacy.

Cultivated partner marketing collaboration, optimized resources, and strategically aligned goals to maximize mutual benefits, ensuring company and partners achieved shared objectives in the competitive marketplace.

Strategically recruited, assessed, and cultivated a high-performing marketing team, while providing indirect leadership to a multi-disciplinary staff. Focused on fostering excellence and achieving organizational goals.

Innovatively designed and executed B2B and B2C campaigns, successfully boosting channel sales by 10%. These campaigns supplied qualified sales leads and heightened brand awareness across the brand portfolio.

AB&I Foundry / McWane, Oakland, CA 6/2012-11/2017

Group Marketing Director

Spearheaded a comprehensive go-to-market strategy encompassing brand research, segmentation, and identity development. Managed marketing and communications, media relations, content development, digital transformation, and social media initiatives, effectively administering a $1.5 million advertising budget.

Pioneered new brand positioning strategies by tapping into voice-of-customer insights, qualitative research, and customer persona development. These strategies were instrumental in aligning marketing efforts with customer behavior and preferences.

Mount Diablo Marketing, Danville, CA 1/2000-12/2011

Co-Founder & Principal Strategist

A small boutique marketing firm specializing in developing marketing strategies to enhance brand visibility, engage target audiences, and drive business growth for its clients.

Strategically steered marketing and communications initiatives for B2B and B2C technology clients in technology, semiconductor, FinTech, SaaS, and autonomous sensing sectors. Leadership in these areas enhanced client engagement significantly boosted their market presence and customer acquisition.

Conceptualized and implemented a comprehensive brand strategy, encompassing messaging refinement, website overhaul, and the development of engaging marketing and technical collateral. This approach resulted in elevated brand recognition and a stronger market position for our clients.

EDUCATION & PROFESSIONAL DEVELOPMENT

Northwestern University, Kellogg School of Management Executive Leadership Scholar

Master Class Electives with a focus on advanced leadership and strategic thinking. Achieved four certifications demonstrating expertise in various key business areas:

Chief Marketing Officer Certification - Specialized training in leadership and innovative marketing strategies.

Business Analytics Certification / Decision Making with Data Certification - Advanced skills in data-driven decision making and analytical problem-solving.

Business Marketing Certification - Expertise in driving profitable growth in B2B environments through strategic marketing.

Kellogg Design Thinking / A Toolkit for Breakthrough Innovation Certification - Mastery in breakthrough innovation using design thinking methodologies.

San Jose State University - Communications

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