Julian Rogers

ad17vy@r.postjobfree.com

Summary

Marketing & Communications Director

Versatile senior communicator with substantial experience in digital / business / marketing / internal communications, multichannel marketing, brand management, and web publishing. Remarkable success conceptualizing and executing robust digital media marketing and business content plans to support organizational vision and strategic priorities via key messaging and storytelling. Expert at spearheading staff, promoting brand identity, conducting market research, calculating return on investment, overseeing campaign execution, and coordinating communications. Proficient in HubSpot, Adobe Photoshop, InDesign, Acrobat, Google Business Profile optimization, Yext, WebMD, Yelp, WordPress, HTML, & more. Exemplary communication and interpersonal skills; ensure the ability to build lucrative relations with clients/customers, coworkers and senior management. Areas of Expertise

• Writing & Editing

• Web Publishing

• Social Media Management & Marketing

• Sales Enablement Collateral

• Vendor Management

• Brand Management

• Online / Inbound Marketing

• Print Design & Production

• Multichannel Marketing

• Google Ads & Analytics

• Cross-departmental Integration

• AP Style

• Strategic Planning & Analysis

• Reputation Management

• Content Optimization

• Personnel Supervision

• Local & Technical SEO

• Content Marketing

Accomplishments

● Reconfigured primary and specialty care medical group to excel in digital knowledge, optimized search, and reputation management best practices to meet patient demand and excel against local competition.

● Earned real-world feedback in recognition of communications quality and outstanding service. Click to view.

● Successfully led integrated re-branding efforts for several organizations, including healthcare, research, manufacturing, professional services and engineering organizations of local, national and global reach. Career Experience

Doctor Community Lifecycle Marketing Manager, HealthTap, Sunnyvale, Calif. 2/2022 – 9/2023 Created, strategized and executed effective communications campaigns that attracted, educated, and retained doctors on HealthTap's platform, and fostered a sense of community and trust among them. I used my skills and experience in writing, editing, digital marketing communications, social media, eCRM, analytics, and branding to deliver relevant, useful, and inspiring content and solutions to doctors. I also collaborated with cross-functional teams and global stakeholders to ensure consistency, quality, and alignment with HealthTap's vision and goals. Led writing, production and distribution of weekly emails/newsletters from Chief Medical Officer and managed, conceptualized and distributed other healthcare business-related emails, web content, blog articles, social media, events and more.

+ Maintained 70%-plus open rate for network emails.

+ Created and managed comprehensive style guide for organization employees and contractors. Skills: eCRM · Strategic Communications · Web Content · Writing · Employee Communications · Marketing Strategy · Digital Marketing

Digital Strategist, Abbott Nutrition Health Institute, Columbus, Ohio 2021 – 2022 Digital marketing communications strategy and tactical execution for global users for Abbott Nutrition Health Institute. Executed online healthcare professional education and consumer communications, engagement, retention and development of alternative marketing channels and new media. Managed a global scope requiring framework creation and guidelines for international audiences. Coordinated and delivered communication objectives with domestic and global stakeholders to maintain branding consistency, quality and experience. Marketing Director, Northern California Medical Associates, Santa Rosa, California 2018 – 2021 Accomplished qualitative improvement & bottom-line results; devised and rolled-out effective enterprise-wide style and visual branding guidelines. Achieved shared vision and objectives by conceptualizing high-impact creative and integrated communications plan. Led organization including website execution, reputation management program, digital advertising, print collateral, signage/corporate events, telemedicine roll-out, and analytics tracking.

● Maximized SERP rankings by developing digital management strategy, maintaining local listings and formulating web and listings content.

● Provided the highest all-time users and sessions in successive months for ncmahealth.com within 2020.

● Improved enterprise-wide physician and practice patient ratings ranging from 3.9 stars to 4.3 stars. Web Communications Producer, Kaiser Permanente Washington, Seattle, Washington 2014 – 2018 Analyzed online conversations to guide & execute digital engagement strategy and shared insights with stakeholders across the organization. Wrote, edited, and managed editorial content areas on research institute website (Concrete5) and social media platforms. Managed work plans and collaborated with cross-disciplinary teams to improve site architecture and usability. Trained/coached team members in web publishing best practices.

● Grew Increased website organic reach (1%), referral traffic (19%) and social media traffic (3%) in Q3 & Q4 2017 vs. Q1 & Q2 2017.audience by leading institute-wide social media community management and web/blog publishing.

Senior Marketing Communications Consultant, Juju Eye Communications, Calif./Wash./U.S. 2003 – 2014 Defined outcomes for customers in professional services, media, health science research, transportation, SaaS, non- profit marketing, and manufacturing/engineering. Worked as Moz Technical SEO-certified, Google digital marketing- certified, HubSpot inbound marketing-certified principal of marketing communications consulting business. Assisted businesses, augmenting local SEO, provided increased audience reach, and instituted winning marketing communication plans.

● Designed and delivered successful communications deliverables for Redwood Family Dermatology, Thrive Global, NBC Sports NW, Better Marketing, Rallyware.com, Huffington Post, AT&T Thread, The Hit Job, Endless, Seattle PI, CSNNW, and Oregon Sports News.

Additional Experience:

Director of Communications, TrueBlue, Tacoma, Wash. 2012-2013 Web Content Manager, State of Washington, Labor & Industries, Tumwater, Wash. 2012 Sr. Manager / Manager, Internal Communications, Philips Healthcare, Bothell, Wash. 2006 – 2011 Marketing & Promotions Manager, Seattle Weekly, Seattle, Wash. 2004 – 2005 Marketing Manager, Talgo Rail, Seattle, Wash. 2001 – 2003 Education

Bachelor of Arts, Communications, University of Portland Licenses & Certifications

Technical SEO Certification, Moz Academy, 2021

Inbound Marketing Certification, HubSpot Academy, 2020 Google Online Marketing Certification, The Digital Garage, 2017 Strategic Communications Management Professional Certification, Ithaca College, 2012 MBA Certificate — Business Marketing, Tulane University, A.B. Freeman School of Business, 2006 MBA Certificate — Business Management, Tulane University, A.B. Freeman School of Business, 2006 American Management Association (AMA) Effectively Managing People Certification, 2002

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