RYAN SARTI

· 312-***-****

ad17nv@r.postjobfree.com

https://www.linkedin.com/in/ryan-sarti-31410656/

https://www.linkedin.com/company/RoboJob-USA

Experienced industrial marketing leader with a proven track record of success. Collaborative Hands-on approach. Analytical and creative. Passionate about developing and delivering effective technical marketing and sales strategies. RELEVANT ACCOMPLISHMENTS AND EXPERIENCES

· Expansive Social Media Expertise · Lead Generation Experience · CRM Utilization

· Event Marketing Strategies · Sales/Marketing Analytics · Sales Collaboration

· Technical Marketing Experience · Strategic Rebranding · SEO Enhancement EXPERIENCE

REVENUE STRATEGIST

KHAMELEON KREATIVE CONSULTING AUGUST 2023 - PRESENT Provide sales and marketing consulting for small businesses.

• Optimized AI for productivity increases by developing effective prompts. SENIOR MARKETING SPECIALIST

ROBOJOB-USA APRIL 2022-JULY 2023

One person marketing department for CNC machine tending robots. Responsible for strategy and tactical implementation.

• Create/implement GTM strategies that grew pipeline revenue by 4X in 15 months.

• Develop/implement a marketing dashboard to analyze trends.

• Research potential customers and create highly specific and individualized content pieces for those potential customers to bring them into the pipeline.

• Create/deliver 89 videos totaling 121 minutes at a cost of $1,249 total.

• Expand the YouTube channel to improve views from 200 views/month in 2021 to 7700 views/month with 75.6 hours of view time. We pulled 6 inbound leads and 4 new customers who found us on YouTube. Average sale is $135,000.

• Utilized AI to create/develop social media posts. Increased LinkedIn followers from 315 to more than 2200 in fourteen months. LinkedIn May to February video views: 3,000 views/month. February to July had more than 36,000 views/month.

• Grew inbound lead generation from 0 in 2021 – 18 in 2022 and 41 thru July 2023.

• Create/deliver weekly email videos to the segmented database and improve open rates from 10.3% to 28.4% while increasing click rates on videos.

• Lead migration to new CRM/MAP program (Zoho) and increased database size by 60% while improving usability for sales.

• Designed/built two chatbots to engage with web guests – creating more than 40 new sales-qualified leads.

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• Created email BDR program to create sales meetings for the sales team that generated more than 47 meetings.

MARKETING MANAGER

STURTEVANT RICHMONT. JUNE 2012 – APRIL 2022

One person marketing department for industrial assembly tools. Responsible for strategy and tactical implementation.

• Rebrand the company and change tagline from “Global Reach/Local Support” to

“Accurate, Reliable, Durable: Tools You Trust.”

• Create and implement the Brand Manual.

• Rebuild the website to become a lead-generation tool. Make web changes as needed.

• Devise/execute an SEO program to increase targeted web traffic and featured snippets.

• 2012 Web Traffic: 23,000 visits (including bot/internal traffic) with 0 sales leads.

• 2022 Trending Web Traffic: 88,000 visits (excluding bot and internal traffic) and more than 720 sales leads.

• Write, script, narrate, shoot, edit 120 minutes of video each year. Total cost of less than $8,000 for stock footage and sound clips. If this work was outsourced, the cost would exceed $300,000/yr.

• Create/produce an interactive digital catalog with embedded videos, product page links, and tracking phone numbers for each rep.

• Create/produce catalogs and interactive digital collateral in English, Spanish, French, Italian, German, and Portuguese.

• Initiate, manage, track the social media and advertising campaigns.

• Three years of experience as administrator for HubSpot, three years for Pardot.

• Co-Create marketing programs with the distribution channel to drive revenue.

• Create/deliver product training for US/international partners in 30 countries.

• Implement/manage/maintain CRM.

EDUCATION

BS, NORTHERN ILLINOIS UNIVERSITY

Course work in Business, Economics. NIU Football Team SKILLS

• SEO/SEM/Web Development

• Google Analytics UA/GA4

• End-to-end video production

• Sales enablement expertise

• CRM/MAP (admin for 6 programs)

• Leadership experience

• Budget development/management

• Project management experience

• Branding/messaging expertise for B2B

• Content creation/curation/social media

• Autonomous/Critical thinking skills

• Industrial distribution expertise

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