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Marketing Manager Digital

Location:
Prosper, TX
Posted:
December 25, 2023

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Resume:

RALEIGH FORD III

Aubrey, ***** TX ad17mp@r.postjobfree.com / 810-***-****

SKILLS

Data Analysis

Digital Marketing

Marketing Automation

Strategic Planning

Branding and Product Management

EDUCATION: Bachelor of Science in Healthcare Administration

EXPERIENCE

Marketing Manager / HomeCraft Gutter Protection - Dallas, TX 05/2023 - Current

Identified and researched strategic events aligned with the company's target audience, optimizing marketing opportunities and enhancing brand visibility.

Spearheaded marketing initiatives at events, effectively engaging prospective customers, and adeptly communicating product offerings to drive lead generation and interest.

Implemented a robust lead retention strategy, systematically maintaining leads and appointments acquired at events to bolster the company's marketing pipeline and sales prospects.

Orchestrated the meticulous scheduling process for various events, ensuring seamless logistics and optimal utilization of resources to maximize marketing impact.

Proficiently managed the contract review and drafting process, guaranteeing compliance and fostering mutually beneficial partnerships with event organizers, venues, and stakeholders. Additionally, led training sessions to empower teams in generating leads effectively within event environments.

Driver Trainer / Amazon Delivery Station - Lansing, Michigan

Leadership Communication Creativity Adaptability Problem-solving

Conducted daily training sessions for groups of up to 30 individuals, combining in-station classes and practical drive-alongs to impart comprehensive driver training and safety protocols.

Collaborated effectively with Operations Managers, Delivery Service Partners, Dispatchers, and Area Managers to organize, administer, and assess all aspects of Delivery Associate training activities, ensuring alignment with operational objectives.

Worked closely with Delivery Service Partners to monitor training performance metrics, identifying opportunities for retraining and process enhancement to continually improve delivery standards.

Took ownership of the Driver Training program, ensuring its seamless execution while leveraging additional support as necessary to guarantee its effectiveness and efficiency.

Spearheaded all learning and operational audits, ensuring compliance, identifying areas for improvement, and maintaining high-quality training standards. Regularly participated in on-road processes to stay connected with operational nuances and served as a knowledgeable resource for driver training-related inquiries at the delivery station.

TRiO Student Support Services Coordinator / Mott Community College - Flint, Michigan 03/2019 - 06/2020

Recruited and assessed 50-75 students annually, conducting interviews and evaluations to identify and recommend qualified candidates for program participation, contributing to the goal of reaching 200 students. Orchestrated, coordinated, and supervised all aspects of field trips for participants, ensuring strict adherence to federal grant regulations and legal guidelines, thereby enhancing students' experiential learning opportunities. Maintained regular communication and documented interactions with program participants, diligently updating and managing student files to track progress and support individual needs effectively.

Supervised and assessed participants, recommending eligible students for the 'TRiO Grant' award based on performance and adherence to program requirements, facilitating their access to additional financial assistance. Offered accessible professional guidance to students, addressing personal, familial, or academic concerns, and provided comprehensive facilitation for university preparation, aiding students in navigating the resources necessary for a successful transfer to their university of choice. Consistently documented pertinent student progress details in their respective files to ensure comprehensive monitoring and support.

Resource Specialist/Gateway to College /

Mott Community College - Flint, Michigan 12/2008 - 03/2019

Offered comprehensive academic resource guidance to students, ensuring they were informed about and had access to available campus resources, fostering an environment conducive to their academic success. Maintained accurate records of students' daily attendance, enabling precise tracking of student engagement and participation, facilitating timely interventions and support where necessary.

Designed and implemented effective retention strategies tailored to students' needs, enhancing their likelihood of continued academic progress and success within the Gateway to College program.

Acted as a multifaceted support figure by fulfilling roles as a counselor, academic advisor, coach, and case manager, providing personalized guidance and support to students navigating academic and personal challenges. Functioned as a liaison between students, faculty, student support systems, and program staff, fostering effective communication and collaboration, thereby ensuring cohesive support structures and streamlined assistance for students. Additionally, supported enrollment efforts by conducting presentations, interviews, acceptance meetings, and administering assessment testing as part of a dedicated team effort. Moreover, spearheaded significant initiatives such as coordinating the 1st Mott Workforce Development Career Fair with substantial attendance and being instrumental in the graduation of 17 students during the 2015-2016 academic year.

Proctored the SAT & PSAT test for students.

Program Assistant / YMCA - Flushing, Michigan 10/2005 - 02/2009

Implemented and ensured adherence to safety protocols and regulations governing sports and recreational activities, prioritizing participants' safety during exercise equipment usage and active engagements.

Adapted class routines by offering diverse alternatives tailored to varying fitness levels, fostering an inclusive environment and ensuring all participants could engage comfortably.

Conducted attentive participant observations, providing constructive feedback and guidance for skill enhancement, effectively addressing areas needing improvement.

Instructed both individual and team sports, utilizing instructional methods and demonstrations tailored to participants' physical capabilities and employing comprehensive knowledge of sports techniques.

Conducted thorough assessments of individuals' abilities, needs, and physical conditions, developing personalized training programs to cater to specific requirements, ensuring holistic development and progress. Additionally, directed a Summer Fun Camp with 100 campers, managing a 10-person staff, overseeing operations, and ensuring a positive experience for all participants.

Substitute Teacher / Flint Community Schools - Flint, Michigan 11/2003 - 12/2008

Established and implemented behavioral rules and procedural guidelines to maintain a conducive learning environment, ensuring order and discipline among students in adherence to school policies.

Adapted teaching methodologies and instructional materials flexibly to accommodate diverse student needs and interests, fostering engaging and inclusive learning experiences.

Maintained meticulous and up-to-date student records as mandated by legal requirements, district policies, and administrative regulations, ensuring accuracy and compliance.

Consistently enforced all administrative policies and rules governing student conduct, reinforcing adherence to school regulations and contributing to a secure and structured educational setting.

Effectively managed classroom dynamics and upheld academic standards in the absence of the regular teacher, fostering a productive learning environment through the implementation of established guidelines and procedures.

Coach/ Central High School - Flint, Michigan 10/2003 - 08/2006

Offered comprehensive training guidance, motivation, and support to athletes, preparing them mentally and physically for games, competitive events, and tours, fostering peak performance.

Strategically planned game strategies and selected team members for individual games or sports seasons, ensuring optimal team composition and preparedness.

Adapted coaching techniques based on a thorough understanding of athletes' strengths and weaknesses, tailoring training methods to optimize individual and team performance.

Conducted thorough analyses of opposing teams, meticulously assessing their strengths and weaknesses, subsequently developing strategic game plans to maximize competitive advantages.

Provided mentorship, direction, and leadership to athletes, fostering skill development, teamwork, and sportsmanship, contributing to their overall growth and success in their respective sports.

Multicultural Advisor / Central Michigan University - Mount Pleasant, Michigan 08/2002 - 05/2003

Implemented and upheld rules and regulations within dormitory programs, ensuring a harmonious and organized living environment for residents, while promoting inclusivity and cultural sensitivity.

Mediated and resolved interpersonal conflicts between residents, employing effective communication and conflict resolution skills to foster a cohesive and supportive community.

Provided counseling and guidance to students, offering support in navigating various issues such as family, financial, and educational challenges, fostering personal growth and well-being.

Conducted regular observations of students, attentively identifying and reporting any unusual behavior or concerns, ensuring the safety and welfare of residents within the multicultural community.

Developed tailored program plans for individuals, contributing to their personal development, or assisted in the creation and implementation of broader program initiatives, fostering a supportive and inclusive environment within the residence halls.



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