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Project Manager Digital Marketing

Location:
Los Angeles, CA
Posted:
December 23, 2023

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Resume:

Valerie Kolomiets

Multimedia Producer

● Creative blend of producer, project manager, & product owner

● 5+ years experience in developing content, processes, and features for apps, web, and, media production (animation, 3D, AR, VR, motion graphics)

● 10+ years of previous experience in digital marketing and eCommerce (before shifting to creative production)

● Specialize in establishing operational procedures and building and maintaining production pipelines

● Known for fostering fun yet professional cross-functional relationships to unify teams into “rowing in the same direction”

● My strengths are creative problem solving, refining and scaling production processes, bridging the macro and micro perspectives, and adapting to changing priorities

● Love contributing vision-aligned insights to shape product roadmaps based on a deep understanding of business needs, user data, and team dynamics

WORK EXPERIENCE

Lead Producer

Tangle.app 2022-2023

● Launched the app from Beta to General Availability

● Shipped features from concept to final products

● Developed and managed a cross-functional feature production pipeline to scale feature delivery and adapt for speed and growth

● Liaised between Product, Engineering, and Design

● Ensured efficient production and mitigated risks

● Managed Sprint-critical meetings and rituals

● Provided critical evaluations to contribute to the product roadmap Director of Digital Operations

Jumo Health 2021-2022

● Led the Development Operations team (3 direct reports)

● Scaled digital operations to achieve a 3x increase in website production to produce 18 multi-language clinical study websites within 6 months

● Introduced KPIs and metrics for tracking product success 3D/ AR Production Specialist

Adobe 2019-2021

ad16ps@r.postjobfree.com

valeriekolomiets.com

AREAS OF EXPERTISE

Production Pipelines

Product Management

Digital Production Operations

Creative Asset Production

Project Management

Agile & Waterfall

Methodologies

Web Content Development

Digital Marketing

SKILLS & QUALIFICATIONS

Cross-Functional Collaboration

Team Leadership

Roadmap Planning

Process Optimization

Managing Freelancers &

Vendors

In-house and agency

experience

Excel in idea synthesis, rapid

learning, adaptability, and

big-picture thinking

TOOLS & SOFTWARE

Project Management and

Development Software: JIRA,

Trello, ASANA, Basecamp,

Wrike, Monday, Notion, ClickUp

Digital Asset and Content

Management: Shotgun,

WordPress, Proprietary CMSs,

Amazon S3, Dropbox

Creative Software: Adobe Suite

(Photoshop, Illustrator, After

Effects, Premier); Prototyping:

Figma, Adobe XD; 3D: Maya,

● Managed the ingestion process for Adobe Stock 3D creative assets and increased the number of content contributors 2x

● Created custom collections of 3D/ AR models and final renders from concept to delivery through partnerships with sponsors and vendors

● Developed product requirements for remote artists

● Ensuring brand and legal compliance of the final products

● Analyzed success metrics and reported on project statuses Multimedia Producer

InVision Communications, FirstPerson, Hectic Digital 2018-2022

● Produced high-quality digital content and digital experiences for top brands (including Microsoft, DuPont, Intel)

● Pioneered the remote production pipeline that reduced animation production project timelines 2x

● Acted as a point of contact for clients, internal teams, and external partners

● Contributed to creative concepts, prepared pitch decks, and evaluated project requirements

● Flagged risks and drove solutions to deliver projects on time and within a budget

Web Marketing Manager

Upwork 2012-2017

● Managed SEO and CRO strategies, contributing to quarterly conversion rate increases

● Helped to navigate through the website rebranding without losing SEO ranking

● Contributed to product roadmap based on qualitative and quantitative data and business goals

● Partnered with cross-functional teams to develop features that impacted growth at the top of the funnel

● Conducted user research, A/B testing, and created user journey maps Web Content Department Manager

OpticsPlanet, Inc. 2007-2012

● Built and led a team of 14 web content management specialists in charge of multiple eCommerce websites with 500,000+ SKUs and 800+ brands

● Worked cross-departmentally to optimize web content tools and build new features

● Scaled web content management operations for growth and automation Adobe Dimension

SEO & CRO, Metrics: Google

Analytics, Ahref, Moz, TryMy UI,

Optimizely, UserTesting

Familiar with HTML, CSS,

JavaScript, UX, UI

EDUCATION

MA, 3D Animation & Visual

Effects, Academy of Art

University

BS, Marketing Management,

University of Illinois at Chicago

LANGUAGES

Bilingual

(Fluent in Russian)



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